Any product must have its core competitiveness to have a foothold. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The core idea of Meituan's group purchase model is to reduce or reduce group purchase discounts, but it lacks its core competitiveness.

Because in essence, Meituan's product does not have many technical thresholds, and the core idea is easy to imitate, once it shows a certain value, it basically does not have enough competitive advantage when it encounters competitors who follow the trend, just like today's Meiting.com, as long as the other party seizes the market first, Meituan can not play many strategies, only to fight for capital.

In the previous life, after the launch of the Meituan takeaway model, many takeaway platforms appeared soon after, thus staging a vigorous battle of 100 groups, the fundamental reason for which is that there is no core competitiveness, so that in the end they can only fight for capital and desperately launch coupons to attract users.

And this is not a situation that Gu Heng is willing to encounter, or in other words, because Meituan has been launched for many years ahead of the times, and the main focus is the preferential model of group purchase and ordering, he can completely avoid this situation in many ways and create the core competitiveness of Meituan in this era.

The first point, Gu Heng thought of Alipay, under the premise that today's payment channels are not popular, once the user groups on Meituan are bound to Alipay first, it is basically impossible to transfer to other platforms of the same type, a consumer platform without payment channels has inherent defects.

Before that, Meituan was also operating with this kind of defective attitude, but once it is sound, it has a great advantage in the face of competitors who are congenitally deficient.

Second, Gu Heng thought of Renren.com, which will be launched in the coming year, two products that are also aimed at students and urban white-collar workers, which can be said to naturally have genes that match each other, as long as Renren develops smoothly, it can bring enough traffic to Meituan.

The third, and most critical point, but also what Gu Heng lacks, is that there are enough high-quality businesses, especially well-known businesses with market appeal, which make people feel tall and tall when they hear it.

This point, if you cooperate with Huatian, it will be well solved.

The combination of Meituan and Huatian can rely on each other's brand image to leave an impression in the hearts of users that Meituan can pull such a big brand to settle in and its strength will inevitably be strong, and indirectly, it can also enhance Meituan's influence and recognition.

What is recognizability?

It's like a row of sneakers in front of you, and the logos of brands such as Adinac are enough to make you quickly find them among the many shoes, which is recognizable and can also be understood as brand effect.

At present, although Meituan has seized the university market in Xiangshi, it has not yet completely launched this brand, if it can use Huatian, which has a certain reputation in the hotel catering service industry, and then drive some other businesses, it can be regarded as truly completing the preliminary structure and having its own brand image.

And when all the above points are combined, Meituan has the capital to stand out from the crowd in today's era, and it can completely ignore the vast majority of competitors.

Therefore, the cooperation is an opportunity for Meituan, an opportunity that can hopefully make Meituan famous and develop to a certain scale before the start of the intelligent era!

It is true that due to the limitations of the times, there are still many restrictions on the development of Meituan, and it is impossible to achieve the scale that it will be in a few years anyway, but think about it in other words, if you can make Meituan have enough influence on the PC before the advent of the intelligent era, when the time is ripe, Gu Heng, who is familiar with the concept and gameplay, is still afraid that Meituan will not be able to reach the height of the "Meituan" in his previous life?

Reasonably, this cooperation can be discussed.

After all, whether it is the expansion of Meituan or the transformation of Huatian's industrial structure, it is not possible to see results overnight, and Gu Heng has enough time and patience to slowly cultivate Meituan until the final harvest season.

Lang is affectionate, the concubine is intentional, naturally, the two soon hooked up and became adulterous, and the negotiation reached a preliminary cooperation intention, although it was only verbal.

Chen Jiming said that in the next two to three years, the province will first invest in building a series of chain express hotels in Huatian, in addition, it will also involve food and entertainment, and the main sites will be concentrated in colleges and universities, and some enterprises will be distributed in prosperous areas.

What Meituan needs to do is to follow up in a timely manner after Huatian's main low-end market hotel, catering, entertainment and other industries are launched, and help Huatian quickly open up the situation among college students and white-collar workers with the idea of group purchase discounts.

As for the more specific terms of cooperation, as well as the promotion costs paid by Huatian, the two companies will send representatives to negotiate the details next time.

So far, both sides have reached an expectation that they are relatively satisfied with.

After talking about business, Chen Jiming did not let Gu Heng leave, but was quite interested in starting a gossip mode with him, and carried out learning, entrepreneurial experience, etc., as if the elders cared about the future career of the younger generations.

Gu Heng is happy to see it happen, in essence, he has been groping for the way of business on his own, and he is happy to chat with experienced and successful people about related topics, so as to better integrate the knowledge learned from books.

Listening to your words is better than reading a book for ten years.

When he put aside his business and listened to Chen Jiming's in-depth explanation with a scholarly mentality, Gu Heng probably realized the meaning of this sentence.

It's not that Chen Jiming's remarks are deafening, but that he has accumulated many years of management experience, which can indeed give a lot of inspiration to Gu Heng, who is a late learner.

Seeing that Chen Jiming didn't put up any shelf, Gu Heng slowly let go, one wanted to ask for advice, and the other didn't hide his secrets, and the atmosphere gradually became harmonious.

The only thing that has a little resentment is Chen Xiaowei, a "good girl" who is trying not to let her upper and lower eyelids fight, especially when Chen Jiming occasionally uses Gu Heng, someone else's child, to teach her, her whole face collapsed, and her mouth responded with "Okay, yes, I know", and when she turned around, she secretly used her sharp eyes of "Xiuxiu" to shoot a cold arrow at Gu Heng.

This conversation is that several hours have passed, Chen Jiming originally planned to stay with Gu Heng for dinner, but because he had something to deal with temporarily, he had to end the topic unfinished and agreed to talk about it another day.

Chen Jiming got up and sent Gu Heng to the door of the office, and instructed the "good girl" Chen Xiaowei to send the distinguished guest down.

After escaping from that office, Chen Xiaowei finally let out a sigh of relief, and then stared at Gu Heng with unkind eyes.

"What do you want me to do?"

Chen Xiaowei glanced back at Chen Jiming's office, and did not answer immediately, but waited until she walked into the elevator before she said viciously: "Gu Heng, I warn you, stay away from my father in the future, do you know?"

Gu Heng guessed that this girl should have intermittent convulsions again, and asked with a smile, "Why?"

Chen Xiaowei looked at Gu Heng in disbelief, and after making sure that there was no weak expression on his face, she said, "You didn't find it?"

"What should I find?"

Chen Xiaowei was a little anxious, and said: "My dad looks at you, how to say it, it's probably a bit of an old man looking at his son-in-law, the more he looks at it, the more satisfied he is, if you want to go on like this, I'm afraid that my dad will force me to marry you sooner or later." …… Although, I don't hate you very much, but ......"

Before he finished speaking, he was stopped by Gu Heng for the first time and said, "Don't mind, in the future, whenever your father looks for me, I will make excuses to excuse me outside of business." ”

Chen Xiaowei was stunned for a moment, and then went crazy: "Die, is Miss Ben so unattractive?"