Throughout history, in any era, the group of people who occupy the top level of society has always been a small minority. Pen ~ fun ~ pavilion www.biquge.info

In other words, even if the per capita income will increase significantly in the next five years and ten years, the consumption level will also increase due to inflation and many other factors, and the high-end market of five-star hotels, the people who can afford to pay for it are only a small number of people, and there is no possibility of a blowout growth.

It is impossible for Chen Jiguo, who has been in the hotel industry for many years, not to take this into account, and also knows that in today's relatively saturated high-end hotel market, it is necessary to pay a lot of price and how many competitors it is possible to face in order to take Huatian to a higher level.

As a result, he turned his attention to another vast market with great potential.

It is foreseeable that Huaguo, which has a demographic dividend of 1.3 billion, will inevitably increase sharply with the growth of per capita income in the future demand for low-end hotels, which is the right entry point for Chen Jiming.

Having inspected foreign markets and confirmed that the chain express hotel model has a soil for survival, he is convinced that if he can seize this untapped market in China, the benefits will definitely be manifold.

First, the combination of the low-end market and the high-end market can not only further expand the territory of Huatian, but also improve the industrial structure and increase the ability to resist market risks.

Second, the expansion of the territory also represents the enhancement of corporate influence and brand value, which is the foundation of the hotel industry.

Third, the expansion of the low-end market, to a certain extent, can also be diverted to the high-end market, when some users in the express hotel in Huatian enjoy a more satisfactory service, the day after the demand and ability of high-end consumption, will also recognize the brand of Huatian.

It is precisely because of these considerations that Chen Jiming thinks that at a time when it is difficult to make a breakthrough in the high-end hotel industry, he will instead adjust his strategy and enter the low-end market.

Relying on Huatian, a brand that already has a certain influence, he believes that as long as he enters early, he should be able to grab a good cake.

Under this kind of thinking, when Meituan's group purchase discount model appeared in front of him, he was keenly aware that Meituan could organically combine with Huatian, which is mainly engaged in accommodation and catering.

In his original conception, there are two main types of mainstream consumer groups positioned by low-end express hotels, one is the college student group who is willing to spend money in order to create romance although the consumption power is not high, and the other is the urban white-collar class who have a certain economic foundation and are within the scope of ability, in order to pursue the quality of life and enjoy the mood of life.

If Meituan can be taken down, based on its tens of thousands of university user groups, and then gradually expanded to the social class, it will undoubtedly allow Huatian to open the door to the low-end market relatively quickly, so as to give shareholders and the company's senior management a shot in the arm, and turn the direction to seize this market.

However, he didn't expect that under the premise that he didn't reveal this idea in the slightest, Gu Heng would be able to quickly deduce his general plan.

This ability was enough to surprise him.

After all, interlacing is like a mountain, just like he can see the novelty of Meituan's product, but he can't estimate its development potential, so he won't easily give too high a rating.

By analogy, Gu Heng, a layman, can deduce a general layout of the hotel industry with some scattered information, which is already commendable.

If you have a son like this, what more can you ask for!

Looking at the young face in front of him who was radiant from the inside out, and looking at the daughter sitting dignified and quiet on the other side, Chen Jiming let out a sigh of emotion in his heart.

If before this, his expectation of Meituan was only a passing score, now his mind has changed and he can give a high evaluation of 80 points.

The extra points are just because of Gu Heng.

Gu Heng's personal ability and the proposed pattern of Meituan, even if he has seen many outstanding talents, he can give a high evaluation without violating his will.

A Meituan limited to Xiangshi City, the value is there, but it will never be too high, but if it can go out of Xiangzhou City and radiate to outside the province, or even cover most of the university market in the country, then its influence will definitely increase geometrically, and it can also play a pivotal role in Huatian's development of new markets.

In the end, he is an entrepreneur who has seen the wind and waves, and the slight waves in Chen Jiming's heart can't see anything unusual on his face, and he soon has a new resolution, and said calmly: "Mr. Gu, listening to what you just said, my desire to acquire Meituan is not so strong. ”

"Oh, why?"

Gu Heng glanced sideways slightly, a little surprised, but not disappointed.

Whether it can be talked about or not, for him, there is no substantial loss, or from the bottom of his heart, even if Chen Jiming offers a reasonable price, he may not be willing to sell.

The reason why I came here was because of Chen Xiaowei's face, and I came here on the principle of being kind to others. Of course, you can also learn from the seniors in the business world and be familiar, after all, they are all in Xiang City, and there are many acquaintances and many roads.

From Gu Heng's expression, Chen Jiming understood some information, the other party really wouldn't take Meituan lightly, in other words, the plan that Gu Heng said to let Meituan out of the province was not a general talk, but really included in the plan.

Chen Jiming smiled: "I am more interested in cooperation now. ”

Without waiting for Gu Heng to ask, Chen Jiming continued to speak: "Let's not talk about how much it costs to take Meituan from Mr. Gu, even if it really comes to Huatian, it will not be easy to continue to develop and grow." After all, there is a specialization in the art industry, and in the hands of Mr. Gu, Meituan may be able to achieve a nationwide scale in the future, but in the hands of Huatian, it may stop at the province. And a Meituan with more user groups will undoubtedly play a much greater role for Huatian. ”

When dealing with smart people, there are some things that don't need to be said thoroughly, and everyone already knows it.

Just like Chen Jiming's words, it seems that he has indirectly admitted that he does have the idea of letting Huatian enter the low-end hotel market.

Gu Heng listened carefully, and the corners of his mouth hooked up a little curvature, he understood what Chen Jiming meant, but what he was most satisfied with was the cooperation model proposed by the other party.

Huatian is a well-known brand that has been in business for decades, not to mention its comprehensive strength, if it really plans to enter the low-end and food service industry, it can be said that it is full of good news for Meituan, which cooperates with it.