At the end of February, at a party, Gu Heng heard Feng Jiawei mention that Mango Satellite TV will create a nationwide large-scale singing talent show this year. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The word "Super Girl" suddenly flashed in Gu Heng's mind, and for a moment, he thought a lot, when it came to Supergirl, the first two people he thought of were the girl with a sweet smile and singing "Sweet and Sour is Me", it seems that her name is Zhang Hanyun, and it is this Supergirl who debuted.

As for the other one, it is the second supergirl champion Brother Chun, no way, Brother Chun is too hot, too distinctive, it's hard to forget.

Then, Gu Heng thought of Xiao Xiao, who was about to enter the internship stage, and remembered her beautiful voice and singing voice on the level.

So, after the party, he called Xiao Xiao as soon as possible.

"Participating in a singing competition?"

After receiving Gu Heng's call, Xiao Xiao was very happy, but after listening to Gu Heng's advice, she was stunned. I learned to be a broadcaster and host, and I went to participate in a singing competition?

"It's not for you to develop in this direction, but to gain popularity through this channel, as long as you can get a ranking in the division and show your face in front of the national audience, it will have a great effect on your future career. ”

Gu Heng patiently explained, he knew that Xiao Xiao had a good singing voice, maybe she couldn't reach the professional level in the handling of some details, and it was impossible to span a large vocal range like some singers, but if she chose some songs that were suitable for her to play, she would definitely be able to amaze a large number of people.

In fact, not only her, but also many people who learn to broadcast and host, their singing level is okay, after all, people who can eat this bowl of rice have a better timbre, just like the host of some variety shows, who occasionally perform on stage, as long as they don't challenge the high difficulty, they can sing well.

also knows this, plus now the singing talent show will score from the comprehensive aspects of image and temperament, Gu Hengcai encouraged her to give it a try, not necessarily to get a good ranking, to be able to stick to it for a long time, and finally brush it on the TV screen a few times, he believes that with Xiao Xiao's image and temperament, as long as he has the opportunity to appear on stage, he will definitely be able to quickly gain fans and add points for entering the hosting industry in the future.

In his opinion, Xiao Xiao's profession is broadcast host, and if he comes to Xiangshi in the future, the best development route is to enter Mango Satellite TV's master program, Kuaiben and Tiantianxiang, two nationally renowned variety shows, as hosts.

However, as the pillars of Mango Satellite TV, these two programs will inevitably not have a low entry threshold, and it is almost impossible for a newcomer who has just graduated to get an admission ticket, Gu Heng's current energy, it is not a big problem to arrange Xiao Xiao into Mango Satellite TV, but if you want to arrange a program like Kuaiben that ranks among the top in the country, it is estimated that it is still a little bit worse.

Therefore, we can only move forward in a roundabout way!

What Xiao Xiao lacks most now is qualifications and experience, if a newcomer wants to enter the fast book directly, the difficulty coefficient is too high, even if he barely enters, he can't hold the situation, so he still needs more experience, Gu Heng does not doubt Xiao Xiao's professional skills, but experience these things, only after experience, can he grow rapidly.

If I remember correctly, next year, in 2005, after tasting the sweetness of the variety show, Mango Satellite TV not only continued Supergirl, but also launched a talent show with a shiny new anchor, and finally won the championship and runner-up, Du Haitao and Wu Xin, both of whom became the hosts of Kuaiben.

Gu Heng thought about it, this year, let Xiao Xiao accumulate popularity and practice courage through Supergirl's face, and after entering the internship stage in the second half of the year, he will arrange her to come to Mango Satellite TV for an internship for a period of time to increase some practical experience, and then go to participate in 05's shining new anchor program, and then he will give some help, I believe it will not be difficult to get an admission ticket.

Seeing that Xiao Xiao was hesitant for a while, Gu Heng made a killer move and said, "If you go to the show, how about I write you a song?"

"You can write songs?"

Sure enough, this bomb made Xiao Xiao suddenly raise her tone a little, and Gu Heng could imagine that her expression at the moment must be a question mark with a capital letter.

"I'll have a lot of them, keep it for you to dig it slowly in the future! To tell the truth, it's not me who blows, that is, Mango Satellite TV has made it a supergirl this time, if it's a superman, I'll go and get a championship in minutes. ”

On the other end of the phone, Xiao Xiao's low smile came out and said, "Go on!"

"Continue with what?"

"Keep bragging, I like to hear you brag seriously. ”

"You wait, give me a week, no, half a month, I promise to write a classic song that can be the title song of the album, let's make a bet, if I write it, you will go to Supergirl. ”

"Deal!"

…………

In addition to closing this transaction with Xiao Xiao, Gu Heng also successfully closed another business next.

It was a deal with Zhu Liqian, and when he received the pile of information she handed over, Gu Heng was secretly shocked by this woman's ruthlessness, it is conceivable that as long as this information is exposed, the person who allowed her to live the life she has today will have no place to turn over.

"I used to dream of living the life I have now, but I really deserved it, but I found that I was not as happy as I imagined, but I wanted to escape quickly, the scenery in front of people, but I don't know how many people are pointing fingers behind me, I can be indifferent, but I don't want my children to grow up in this environment, and when this matter is resolved, I will go abroad and will not come back in the future." ”

When leaving, Zhu Liqian said such a thing very calmly, how beautiful it is in front of people, how dirty it is behind it, she is tired of this kind of life, she just wants to escape from this quagmire and slowly wash away her dirt.

The coldness of that turn made Gu Heng remember this woman who only had a few faces and had a pair of hooking eyes.

Within two days, this piece of information fell into the hands of the old man of the Feng family, and when he read it, he quietly looked at Feng Jiawei and asked, "Where did this information come from?"

Feng Jiawei grew up in a political family since he was a child, and he thought farther than Gu Heng, knowing how much was involved, if he didn't do it, it would not only involve a city and department-level cadre, but also pull out the radish and bring out the mud, causing turmoil in the entire officialdom of Xiang City.

Therefore, he didn't dare to hide anything, and honestly explained: "Gu Heng asked me to hand it over." ”

Old Man Feng didn't continue to ask Gu Heng how he got this information, and said, "Did he tell you anything?"

Feng Jiawei said: "No, it is all up to you, and he has no opinion." ”

"That's all? nothing else?"

Feng Jiawei thought for a moment, first shook his head, and then said: "Oh, he seems to have mentioned it in passing, saying that after the establishment of the head office, he plans to have the head office wholly control Hengjia Film and Television." ”

Hengjia Film and Television Company is controlled by Gu Heng, the second largest shareholder is Feng Jiawei, if it is wholly owned by the head office in the future, it means that it will acquire Feng Jiawei's Hengjia shares in the name of the head office, considering that Feng Jiawei has no intention of going out, this acquisition method is very likely to be carried out in the form of share swaps, in other words, Feng Jiawei will be a shareholder of Hengjia Film and Television from a shareholder of the head office.

It is true that nearly 30% of Hengjia's shares in his hand may not necessarily be exchanged for 3% of the shares of the group's head office in the end, but he understands that even if the shareholding ratio is very low, the shares of the head office are more valuable.

Feng Jiawei can see the problem, and the old man Feng, who used to be in charge of the economy, naturally understands it, in fact, today's Renrenwang and Hengcheng have been included in the province's key enterprises, and they are counting on these two companies to make some achievements.

He smiled profoundly, and left the information behind.

………

A few days later, when Gu Heng was meeting with several leaders of Mango Satellite TV, he inadvertently talked about the fact that a department-level cadre in the city was shuanggui.

When he said this, the deputy director surnamed Ouyang and the two people around him were observing Gu Heng's expression from the corner of their eyes.

As a department-level institution, Deputy Director Ouyang's administrative level is the deputy department level, and in terms of power, he is naturally inferior to officials at the same level in government units, but at this level, he has entered the top of the pyramid on the one-third of an acre of land in Xiangshi, and he can learn a lot of inside information, such as the grievances between Gu Heng and the city and department-level cadres who were shuanggui, for example, the one who fell this knife was Feng Jiawei and his son who came with Gu Heng this time.

There are all kinds of signs that Gu Heng and the Feng family have a close relationship, and the young man who is talking and laughing with them in front of him is not a good stubble, Zhu Zhiming has not been in the water for a long time, and now even the people behind him have been involved, this kind of mental means is not to be underestimated.

For their side knocks, Gu Heng took it lightly, he had no intention of using this matter to boost his prestige, mixing in the shopping mall, making others afraid of you is just a means to protect yourself, not the goal you want to achieve, harmony and wealth are the real realm.

This time he made an appointment with the senior management of Mango Satellite TV, and Gu Heng was ready to discuss another business.

After turning to the topic, Gu Heng threw out his plan: Hengjia Film and Television Company and Renren will carry out in-depth cooperation on the upcoming Super Girl program of Mango Satellite TV.

This move was not a whim, but a well-thought-out one.

Yu Gong, he knew that this show would become popular, maybe not as good as the one in which Brother Chun participated, but its influence could not be ignored, and it can even be said that it was precisely because of the great success of this first session that Mango Satellite TV launched the second follow-up session, setting a record for the ratings of the year.

As a simple example, the song "Sweet and Sour is Me" has made many people remember the name Zhang Hanyun and the girl with a sweet smile.

And there is a logo that people will remember years later, as if it has proven its success.

This program, for Gu Heng, can be used as a catalyst to promote his career, Mango Satellite TV needs enough topics and gimmicks to ensure its success when it launches this program, Renren also needs hot news to maintain user activity and expand its influence, and film and television companies also need fresh blood to fill it.

Both sides have some resources that the other needs from the other, and this has the basis for cooperation, which can be said to be mutually beneficial and win-win.

From a personal point of view, after this cooperation, after Mango Satellite TV saw the power of Renren, Gu Heng would have more say in front of the senior management of these TV stations, which could provide Xiao Xiao with better development space for entering Mango Satellite TV in the future.

For this cooperation, Gu Heng has expectations, Mango Satellite TV has also shown great enthusiasm, sitting on Renren with more than 20 million users, with the successive launch of the Hall of Fame and the entertainment industry, they have seen the challenges from the Internet field to traditional TV media.

If a celebrity posts a news, it can be known by millions of netizens, which is no less than holding a small press conference. Hengjia Film and Television is starting filming "Fairy Sword", and now it is even more popular on the Internet, some of the leading actors have promoted it by uploading stills and other methods, which has made this drama popular before it is broadcast, which is comparable to promoting it on a fast book, and it is a continuous process, as well as the easy-to-listen network, the recently popular "The First Snow of 2002" was recommended by Renren.com, and there were nearly 10 million on-demand broadcasts in just a few days.

There are various signs that the Internet field is gradually banning the status of traditional television media. Some people have even boldly predicted that in the future, the ratings of TV stations will continue to decline, and the phenomenon of a drama creating 78% ratings will no longer occur, and the audience will gradually transfer to the Internet platform.

The reason is: for a program or a TV series, the TV station basically broadcasts it at a fixed point, and if you miss it, you can only watch the replay. On the Internet, although it cannot be broadcast synchronously with the TV station, as long as it can be searched on the Internet, you can watch it at any time, you don't have to guard the point, you can watch as many episodes as you want, unlike the TV station, the advertising content is longer than the plot content.

These factors alone determine that the audience, especially the young group, will gradually shift from TV stations to Internet platforms in the future.

If we do not pay attention to this issue as soon as possible and seek a strategic change, the future development of television stations will be worrisome.

Therefore, this time, Ouyang and others, in addition to discussing cooperation, also came with an attitude of learning from experience, after all, what was sitting in front of them was a big name in the Internet field, and it was possible to compete for the position of a giant in the domestic Internet field.

"For a maximum of ten years, it is estimated that less than one-tenth of the people who watch variety shows and TV series on TV will be less than one-tenth of those who watch shows through Internet platforms. ”

Gu Heng's words were amazing, and without waiting for Deputy Director Ouyang to question them, his tone changed abruptly and said: "However, the TV station will not go out of business, especially a nationally renowned TV station like Mango Satellite TV." ”

The position determines the height of being valued, despite the youth, Deputy Director Ouyang and the others attached great importance to Gu Heng's remarks, pondered for a moment, did not grasp the key, and asked, "What do you say?"

"Resources!"

Gu Heng smiled indifferently, confided two words, and said: "The TV stations in various provinces have too many resources in their hands, and there are too many advantages accumulated in the early stage, in the era of rapid development of the Internet in the future, they may be impacted, but it is difficult to be replaced, and the future situation will be win-win cooperation." ”

"For example, if there are some products on the Internet in the future that specialize in providing film and television variety shows to watch, it can provide users with this platform, but it can't quickly provide content, the shooting of a TV series, the planning of a variety show, often costs tens of billions of dollars, and the work involved, including all aspects, emerging network platforms, without this capital, nor the ability to ensure quality and quantity, and ensure that enough content is provided quickly, after all, the filling of a platform, it cannot be one or two movies, one or two TV series can be enriched, in order to have enough attraction, a large amount of content is needed, and the provision of these contentsIn the end, it can only be implemented to the TV stations with huge resources in the early stage, as well as some famous film and television companies, some of the copyrights you hold, as well as the ability to create programs, can ensure that you can still occupy a lot of dominance in the future. ”

It has a lot of dominance, which sounds good, but this is not the answer that Ouyang and others want the most, you must know that today's TV stations have a monopoly and dominance in the field of news and entertainment dissemination.

Someone asked: "Then how feasible is it if the TV station makes such an online platform on its own?"

Waiting for you to ask this!

Gu Heng smiled in his heart, but his face remained silent, and said: "It's hard to say, but in the Internet field, people in the circle have a common point, that is, unless you grasp some kind of advantage that others can't copy, otherwise, the more eye-catching the performance of emerging products, the greater the competition they will face, because the future is bright, many people will choose to enter, and those giant companies with enough resources in their hands will soon be able to integrate other people's good ideas into themselves and replace them." ”

The words are not thorough, but the meaning is already obvious: don't look at your Mango Satellite TV's big business, but if you want to enter the Internet field to compete, the risk is also very great.

This appointment only confirmed the preliminary intentions of the two sides, and the specific details need to be further discussed.

Gu Heng's most preferred way of cooperation is for the two parties to set up a joint venture media company to jointly promote some plans, including the operation of the Supergirl program this time, including some classic variety shows in his head, as well as plans to build a video website.

As he said, he has resources on the online platform, and he also has good enough ideas, but the creation of specific film and television programs and other related content, he can't catch up with Mango Satellite TV, if he can cooperate with it, with the help of its resources, then his promotion speed in film and television entertainment can be quickly rolled out, and the results can be seen quickly.

If you run it yourself, it will be difficult to achieve remarkable results without three or five years.

Therefore, he is willing to share the projects that he does not regard as the core of video websites and film and television, firstly, to quickly promote the development of his career, and secondly, to expand his influence and connections through the ties of interest.

If you want to eat alone and get fat, no matter how much you earn, the road will become narrower and narrower, because at that time, you will be surrounded by wolves who want to pounce on the old man and bite hard, but there is no friend who is willing to help you drive away the wolf.

In the next few days, the cooperation plan with Mango Satellite TV is being negotiated in an orderly manner, and Gu Heng throws out the bait little by little, gradually attracting the other party to go in the direction he wants, Renren, a platform that is constantly expanding and influential, so that Mango Satellite TV sees the development potential of the Internet, and is eager to join forces with such a strong person to lay out in the Internet field in advance.