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The rise of smartphones has not only caused feature phones to suffer, but other portable digital products have also been beaten all over the ground, MP3, PMP, DC quickly disappeared from the mainstream sight, and the sales of PSVITA, 3DS and other handheld computers have also declined significantly.

A number of Sony SCE executives have spoken out one after another, saying that the stage of first-party development of PSV games has ended, and they should turn their attention to the PS4, which sells better.

At the beginning of the year, Nintendo cooperated with Dena, a well-known Japanese mobile game company, to jointly develop mobile games based on Nintendo's well-known IP, and finally joined the ranks of "mobile game manufacturers" in the mouths of players.

In fact, Ren Ji's response is slow, Square Enix, Sega, Bandai Namco, Konami and other famous Japanese companies have already been on the ship of mobile games, after all, they have the resources of classic games, whether it is transplanting fried cold rice or using IP to develop derivative games.

The reason why they made such a choice is obviously to see some crises in the console platform: on the one hand, mobile games crowd out players' energy, time and pocket money, which will inevitably affect the sales of console games, and on the other hand, the increasing cost of R&D and promotion is also a big problem.

Although the average income of mobile games is not as good as that of stand-alone masterpieces, it is better because of the short development time and low cost. On the contrary, it is a console platform, and the development cost of AAA's masterpiece has climbed to the point where it starts at 50 million US dollars, and it is not a dream to come to hundreds of millions without paying attention.

Although just this year, the famous big car thief 5 set a world record of more than 54 million sets of shipments on the whole platform and more than 2 billion US dollars after its release, but in order to achieve this result, the developer R Star invested more than 200 million US dollars in R&D and publicity expenses and a full 5 years of development time, and at most invested a team of 1,000 people to work together.

So there is an interesting phenomenon, on the one hand, GTA5 sales are booming, and many world records are being broken every day, and on the other hand, more and more game companies are turning their attention to more lucrative areas such as online games and mobile games.

Even R Star himself released a free online car theft online for GTA5 and made hundreds of millions of dollars by relying on the paid microtransaction model.

It's just that this kind of achievement is nothing compared with pure online games, not to mention compared with billion-dollar PC games such as CF, LOL, DNF, even mobile games such as "COC Clash of Clans" and "CCS Candy Crush Saga" can show off the face of car thieves.

The total revenue of the Big Thief 5 has only exceeded $2 billion in the two years since its launch, while Finnish Supercell, which has only 150 employees, makes $1.7 billion a year with three mobile games: "Clash of Clans", "Cartoon Farm" and "Boom Island", and the British King makes $1.3 billion with "Candy Crush Saga", an in-app purchase of match-3 mobile games.

Although the latter was also doubted by investors about its ability to make money because of its high dependence on income, the company's stock price plummeted by 16% on the first day of listing last year, and remained below the issue price for a long time in the following year, but this crazy income still sent the company to the eighth place in the annual list of global listed game companies.

In front of it are Goose Factory, Sony, Microsoft, EA, Activision Blizzard, Apple, Google, and behind it are Nintendo and Ubisoft.

This also explains why so many stand-alone manufacturers are crying and shouting to jump on the boat of mobile games, after all, they are all businessmen who are responsible for profits, and it is strange that mobile games are not big profits.

As for Supercell and Bee Games, although their income is enough to be on the list, the former is not a listed company that does not need to publish its financial report on time, and the latter has too little revenue attributable to listed companies last year to be listed, so naturally it does not appear on this list.

In fact, Bee Games has not emphasized the company's revenue performance very much, firstly because Atletico Madrid is trying to keep a low profile, and secondly, because their profit margin indicators are not very good-looking, and the average revenue indicator of a single game is even lower and frighteningly low.

After all, the game of conscience has a price, and the result of not digging into the charging points is naturally that the revenue cannot be maximized.

Although the number of games under the name of Bee is large, and it is easy to get the total revenue, total downloads and total number of games, the three world's first, but most of them are niche independent games that have been bought out. Coupled with the two gold-swallowing monsters of PT Wave X and VR games, which are still in the marketing period, the company was still able to maintain a profit level close to the industry average last year, and it is already a good manager team of Atletico Madrid.

This is also the reason why Atletico Madrid let the bee game come back quickly after a turn in the stock market, and there are many constraints on the operation of listed companies, how can they be as free as private companies. If these businesses were put into listed companies, it is estimated that a bunch of analysts would have urged him to transform and cut businesses.

Whether it is the virtual shares of employees who only have the right to invest in quotas, or other shareholders with a very low shareholding ratio, they cannot threaten their control of the company, and they can naturally arrange the company's development strategy according to their own ideas.

Of course, the atmosphere inside the bees is still relatively harmonious, and it has not yet reached the point where Atletico Madrid betrayed their relatives and angrily sprayed the six-character mantra of "love to play and not to play".

After several years of going in and out, these people and companies that are still in the list of bee shareholders are already long-tested old friends, and the basic tacit understanding is there, so naturally it will not interfere with Atletico Madrid's control of the bee group. And Atletico Madrid is not a tough person to the end, and has been using overseas investment funds to subscribe for shares to make up for the potential loss of income for shareholders and core employees. Anyway, the shares of those listed companies will always be bought, and pulling these people together will not hurt their own interests, but can form a closer community of interests.

Up to now, he still has a high success rate through information collection, analysis and mining, and the secret skills of screening stocks, although he will also lose money due to the other party's financial and unexpected outbreaks, but on the whole he can still achieve an annual income level of more than 10%, and his attractiveness to shareholders is still very high.

You must know that in a fully competitive market, the annual return of 5% can outperform the bank interest rate is already very high, the larger the company's operating profit margin, the lower the operating profit margin, like Apple to maintain more than 20% of the net profit after tax for several years, there are few sincere companies, as for venture capital and the like, success can achieve several times or even hundreds of times of windfall profits, but first, there is a threshold for entry, and second, the cost of learning trial and error spent on failed projects is also very high, otherwise well-known venture capital such as Sequoia and IDG would have already flown into the sky.

If it weren't for the judicial interpretation issued by the High Court in 1991, stipulating that private loans should not exceed four times that of banks, that is, more than 24%, otherwise the law will not protect the interest rate and will be cracked down on as high-interest loans, and they can also give a higher rate of return. Anyway, most platforms don't plan to change money honestly, and the yield or something is just a pat on the shoulder of the artist and a "change, change" can be done.

However, these things have little to do with Atletico Madrid, and the P2P in his eyes is still the abbreviation of his favorite point-to-point transmission technology.

Ouyang Chanchan's new game trial didn't last long, because Atletico Madrid came out.

She noticed that there was also a group of older boys who appeared on stage with Atletico Madrid, who were a little more immature-looking, and who should be under 20 years old. Sure enough, the boss quickly introduced the identities of these people, who were a group of new football world champions.

The second league has not yet been played, so it is not the Egret Island Bees, although they are also a very young student army, and the results of the Bees are only at the mid-level level, and they are currently ranked fourth in the South Zone and have no hope of being promoted to win the championship.

"Haha, I know that some of you must know them, after all, this championship is still fresh," Atletico said with a smile: "That's right, they are the Heron Island FISH team that just won this year's World Cup!"

The leaders who were in the crowd immediately took action, leading everyone to give these peers a warm round of applause.

"Of course, you may be more familiar with their other title, which is the 2014 National League Champion of Crazy Soccer!"

This time, the applause from the audience was obviously much more enthusiastic, and although everyone present knew a lot about the radish cup, it was really difficult to think of it for a while. Again, many of the people present were college students, and even fewer people heard about the competition outside.

Next, Atletico Madrid announced that the students of the champion team will hold the "Champion Water Friends Competition", and everyone is welcome to use the mobile phone to sign up for the battle, and the atmosphere on the scene can be regarded as really hot.

The RO Wave Cup was first advocated by Japanese scholars, and later developed into a top football event between universities around the world. The initial goal was to push the boundaries of human technology and try to beat the human champions, and the tournament was held once a year, in Hefei this year, and just ended last week.

In the first few years, more attention was paid to this competition at home and abroad, and the enthusiasm of major universities to participate was very high, and Aunt Yang even set aside a set of program time slots to play the video of the competition.

But after a long time, everyone found that this game is actually not much to see, first, there is still a lot of distance from maturity, but the game is every year, the technical progress of the guide zhì seems not obvious, and the "gap between the rich and the poor" between the universities greatly affects their transcripts, and the food and accommodation of the team without funds are all problems, and naturally they can't afford to play tens of thousands of hundreds of thousands of machines, so they can only report the 2D of pure software simulation. 3D simulation, and although the strong team will not lie down to win, it is undoubtedly easier to rely on the foundation laid by the seniors to achieve good results.

As a result, whether it is a good university or a bad university, the enthusiasm for participation is slowly fading, and this year's RO Bocup held in China is said to have attracted more than 2,000 players from 47 countries and regions to participate, but in the end, even the number of people in the medium-sized machine group was not enough, so we had to open the finals registration to domestic schools to make up the team.

However, in addition to the machine qì people football project, the organizers have newly added rescue, service machine and other competitions, as well as low-cost mobile platforms and other competitions, as well as machine exhibitions, industry summits and other content are more attractive, after all, these things are more convenient for industrialization, more money and naturally more attractive, such as bee's digital biology company has participated in the exhibition.

The Ludao University FISH team has sprung up in this competition, temporarily signed up for the competition, and easily took away the championship of the football project in the medium-sized group.

And this FISH team, which is composed entirely of junior undergraduates, has another more apt nickname: "Crazy Bee Team", because they are sponsored by Bees throughout the competition, and the main team members are also elite players of "Crazy Football".

As an additional reward for the 2014 National League Championship of "Crazy Football", the bee just sponsored them to go to the Feihe site to watch the game, and the result was just in time for the organizer to open the gate to allow the second registration, and they happened to be Lu college students who met the registration conditions, so they signed up with the mentality of trying, and then directly took the similar machine qì people that the bee exhibited on the spot, and loaded the modified number of players to take it to the competition. As a result, no one expected that their table was so fierce, and they won a world championship when they signed up for the competition for the first time, although this championship was a bit watery.

In fact, this is also the bee has no intention of this, otherwise if they prepare early, the championship of other events can almost be won, at least the "little yi" programmable machine qì people who are about to be introduced to the consumer market will have no problem winning the humanoid competition.

After all, other machine qì people have not yet learned to run, and can only walk in small steps to avoid falling, but "Xiao Yi" can already play tackles and headers, and play an 11-a-side standard game, which is much more demanding than the carrot cup limited to single-digit confrontation.

Of course, there are still many problems with these two technical movements, the speed of getting up after the tackle is too slow, the accuracy of the header prediction is not high, and the actual combat is more likely to lead to lose the ball.

But these players on the scene didn't know this, when they knew that they could download their own player numbers to "Xiao Yi" after signing up, and let them compete with the championship team, they were all excited and screamed, who cares if the action is appropriate or not!

Fortunately, Bee designed a lightweight body and an elastic sheath made of silicone for "Xiao Yi", and the dedicated rechargeable court floor was soft and elastic enough, so that the game machine did not fall out of the way