Chapter 281: Imitation Wood?
Thermal transfer coatings are not very popular, but in terms of the current technical conditions, they can be fully satisfied.
And the main thing is that the market demand is relatively large, and the dosage is also very high.
One of the biggest benefits is that even if this kind of paint is used by different manufacturers, they can use a generic model, that is, this must be a very large order.
Although the demand of each manufacturer is not very large, you can't resist each manufacturer using the same model, or two models, so that when you add up, the amount of orders will be large.
The biggest advantage of this kind of large order is that the cost can be further compressed, whether it is labor cost or material cost.
I explained some things to the technical department.
Let them study it by themselves, anyway, the principle or something is actually relatively simple, so Zhang Xiaofan is not ready to supervise it himself.
He wants to discuss with Deng Xiaoni how to sell this paint as soon as possible, and sell it at a high price.
Thermal transfer coatings, in the entire coating industry, should still be at a relatively low-end level, of course, this coating, at present, in front of some laymen, belongs to a very high-end coating, insiders fully master this technology is not very many.
When Deng Xiaoni came to Zhang Xiaofan's office, Zhang Xiaofan was writing and drawing in his notebook.
"Mr. Zhang. ”
"Come, sit, something new has come out, tell you!"
Deng Xiaoni sat down next to Zhang Xiaofan and looked at a few words in Zhang Xiaofan's notebook.
doors and windows, guardrails, furniture.
Deng Xiaoni knows that these are three industries, and she has been exposed to a lot, especially the guardrail industry.
This industry is the first industry that Deng Xiaoni came into contact with, and she has been a salesman for nearly two years.
Basically, all manufacturers in this industry will only use 2 or 3 kinds of paints, and all aspects such as color and performance are very compatible.
Therefore, the aspect of stocking has become very simple, the more time spent in the solid paint industry, the more you know, how high-quality this industry will be.
This kind of industry is that you sell at a lower price than other industries, but its profit is still very, very considerable, and you don't need to worry about it.
You just need to tell your target customers which well-known manufacturers have done in this industry, and then they add up a little bit, and your business will be successful.
But now it is obvious that the three industries that Zhang Xiaofan wrote about should not be as simple as it seems.
couldn't help but be curious, so she asked first.
"I'm quite familiar with these three industries, and are new products also used in these three industries?"
Deng Xiaoni pointed to the notebook in front of Zhang Xiaofan.
Zhang Xiaofan nodded, and then showed a hint of excitement.
"You know wood, right?"
"Hmm"
"The new product I am talking about today is a kind of coating that imitates wood, and now the technology is still being studied, and it should be half a month to come up with the product and the whole set of technological processes. ”
"Imitation wood?"
Deng Xiaoni looked puzzled, although she has been in the industry for less than two years, but solid powder coating, Deng Xiaoni thinks she understands it quite thoroughly, and then what Zhang Xiaofan said today, she has no clue at all.
"It's not a copy of wood, it's a texture and color of the metal surface like wood. ”
"This ...... Can it be done?"
This time, Deng Xiaoni was even more puzzled.
The texture of the surface of the wood is very complex, and the colors are also repeated and varied, as far as the paint is concerned, it is almost impossible to make this appearance in Deng Xiaoni's impression.
The colors she sees are generally relatively simple, and occasionally there are two or three colors, but this is similar to a dotted flower, and some other colors will fall on the main color.
"It's normal if you haven't seen this kind of paint, this kind of paint needs to go through two processes, the first process is normal paint spraying.
The products used in the first process belong to our production, and the second process has little to do with us. ”
Deng Xiaoni is still a little unclear, if you haven't seen this paint in person, it's really hard to understand.
"So if it doesn't matter to us, how can we promote it?"
"Find a manufacturer of the second process to cooperate, the first process is to put it bluntly is our coating, we call it primer, he is sprayed directly on the surface of the substrate.
The difference with other paints is not very big, this is the appearance is not too similar. ”
Deng Xiaoni's curiosity came up, since the first process is her own paint, then how to turn the paint into a texture and color like wood in the second process is a thing that Deng Xiaoni is very interested in.
"Can you tell me about the second process?"
Zhang Xiaofan nodded, of course he could, because he was going to say it.
"The wood grain paint we see is actually printing the grain of the wood on the paint, and the second process is to transfer the texture on a piece of transfer paper to the paint. ”
Deng Xiaoni definitely didn't know what the transfer paper was, so Zhang Xiaofan continued.
"Transfer paper, as the name suggests, is definitely a piece of paper, and this paper has a lot of lines on it, and it is all printed with ink. ”
Then Zhang Xiaofan took out a piece of paper from his pocket as if he was juggling, this is a piece of transfer paper, but the area is relatively small, and there are many folds in the pocket.
"Look, this is transfer paper, and if you look at it from the front, isn't this the texture of wood?"
"yes, this should be rosewood?"
This is indeed a transfer paper with a yellow pear pattern, but this does make Zhang Xiaofan look sideways, many people know Huanghua pear wood, but most people have never seen it, even if they have seen it, after its texture is painted on the paper, there will actually be a big difference.
But Deng Xiaoni can recognize it at a glance, which has to say that Miss Deng's sense of beauty is relatively strong, and her abstract thinking ability is also quite good.
The grain of this rosewood has both longitudinal and horizontal lines.
"This is the grain of rosewood, we make a primer, and then spray it on the substrate, after the curing is complete, after attaching this texture to it, and after baking it again at high temperature, the texture is printed on the substrate.
When we look at that surface, it is similar to wood, which is very realistic. ”
At this time, Deng Xiaoni understood what thermal transfer coating was.
"It sounds quite complicated, I don't know if the process is simple, what is the difference between the cost and ordinary coatings?"
Deng Xiaoni is to the point, any kind of new product interview, you have to consider his construction technology, as well as the cost of these two aspects.
As for its practical application effect, if his process is too troublesome and the cost is too high, the average individual or company will not think too much about this thing, unless it is really needed.