After explaining, what is a thermal transfer coating.

The next thing is to discuss how to talk about the promotion of this paint.

Of course, this is not a new type of paint.

Because many manufacturers are already producing this kind of coating, there are already many customers who have been exposed to this kind of coating.

Of course, I was exposed to this part, and it was always a very small part.

So for now, the future is still very good.

"The three industries I chose can be regarded as relatively large in volume. ”

"The furniture, guardrails, doors and windows you just mentioned?"

"Yes, needless to say, I'll just give you a simple example, the modular cabinet we use, the moving door outside, a lot of it is made of aluminum, so this kind of paint that imitates wood grain is very promising.

The door of a cabinet, if it is very close to the solid wood grain inside, you say that it is much better, right, of course, there are many solid wood doors.

But you should know that solid wood is relatively easy to deform, and after a long time, the moving door will become difficult to move, mainly because of the deformation. ”

Deng Xiaoni has never encountered this situation, but it is not difficult for him to imagine such a scene.

Not only the door of the cabinet, in fact, many families still use wooden doors, this kind of wooden doors are not handled well, and they are easy to deform after a year or two, especially after a few rains, and then the air becomes humid, and then a few big suns, it is even easier to deform.

All solid wood furniture, doors and windows, are prone to this situation.

Therefore, all kinds of pressed bonded boards appeared, which are generally stronger than solid wood in terms of performance.

This is also a reason why Zhang Xiaofan's self-confidence is bursting.

Because of the pressing of the plate, the surface texture is not beautiful, it is necessary to use the paint for spraying, just before the development of a low-temperature curing coating, with the wood grain transfer, you can easily get a desired color texture.

"I will arrange a few salesmen to pick out all of our customers and all these three industries for a thorough investigation.

Start by promoting your internal customers to see how well they work, and then decide what method to follow to promote new customers. ”

"Anyway, you decide on this matter, and I will arrange a technician to train your business department on new products. ”

"Okay, then we have to wait for the whole process to be documented before training. ”

"That's for sure, but you can do some preliminary work and do a thorough investigation. ”

Promoting a new product is not so simple, although this product has been on the market for a long time, it is still a new field for the vast majority of people.

However, as long as a discerning person can see at a glance, what is the future of this new product, but now Zhang Xiaofan also needs to contact a manufacturer of transfer paper.

This kind of thing of sending money to others, Zhang Xiaofan is indeed the first time to do it, and he always feels a little unhappy, Zhang Xiaofan is wondering if he is a middleman of transfer paper.

But just think about it, this is actually a win-win situation, supporting a transfer paper manufacturer by themselves, so that they can free up more funds for research and development, and launch more new products.

Then Zhang Xiaofan's own product sales will be much wider, in fact, it can be regarded as the relationship between the CPU and the computer, but this partner has to be selected carefully.

Don't cultivate a white-eyed wolf at that time, Zhang Xiaofan's idea is that the two will form a strategic cooperative relationship and recommend customers to each other.

The longer you stay in an industry, the wider your connections will be, so after Zhang Xiaofan made a few phone calls, he looked for seven or eight transfer paper manufacturers.

They are relatively small manufacturers, mainly because the current wood grain transfer market is still relatively small.

After a few phone calls, the bosses of these manufacturers were fooled to Yuezhou.

Zhang Xiaofan asked them to bring their own transfer paper, as long as you have it, a copy of all the samples, and bring it in person.

In order to observe which company has the highest technical content under the same conditions, and the surface clarity and most realistic after transfer printing.

Another is to see how innovative they are, although this is only wood grain transfer paper, but the transfer is not only wood grain, it can have some other colors.

For example, the texture of stones, the texture of flowers and trees, etc., etc., for Zhang Xiaofan, there are only a few background colors, light yellow, light red, and white, which are the three most commonly used background colors.

Therefore, no matter what texture is on your transfer paper, the background color will not change too much, and if you want to make a very good pattern, you still have to look at the texture on the transfer paper.

Therefore, the brain hole is very important, which determines whether your transfer paper is popular or not, and you want to make the color pattern you like, and the decision is still on the pattern of the transfer paper.

Zhang Xiaofan is very cautious about this meeting, and he has to choose one or two partners, and it is long-term.

If there was news about this in my memory, I wouldn't have needed Zhang Xiaofan to think so hard, but he didn't.

So I had to use my own shallow experience to see if the person I recognized was accurate.

There were eight people sitting in the conference room, all of whom were representatives of transfer paper manufacturers, or all of them were bosses, who made their company smaller, and most of the business was run out by the boss.

To be honest, at present, the main partners of these transfer paper manufacturers are still powder coating companies.

Some even have to give benefits, to powder coating companies.

So seeing that Zhimei New Materials is so big, it is fake to be unhappy, and it is obvious that this is a big customer.

Because of the wood grain transfer printing on the current market, paint and transfer paper are generally purchased together, these customers will not buy transfer paper alone, and generally buy second-hand transfer paper directly from coating companies.

This gives many paint manufacturers some opportunities to make extra money, and there are a lot of them.

"To be honest, I've seen all of your transfer paper samples, and I've taken one or two samples from each one and conducted transfer experiments, most of which disappointed me.

It didn't work out at all, either you were blurry, or the texture was too simple, and some of it didn't look like wood. ”

This society is like this, first of all, no matter what, in their eyes, Zhang Xiaofan is definitely a big customer, and the second Zhang Xiaofan is definitely richer than them.

Therefore, they are obviously shorter in front of Zhang Xiaofan, although they are belittled by Zhang Xiaofan, these people still have to accompany the smiling faces.

How many people know the bitterness of small companies and small bosses?

The owner of many small companies also serves as a worker, a financial officer, a technician, and a marketer.

But in the eyes of others, he is a boss, he is the boss who makes a lot of money, in the eyes of others, he is quite beautiful, but in his own eyes, he is really sad.