Chapter 216: The Future of Meituan
Chen Xiaowei is usually a little unscrupulous outside, but in front of Chen Jiguo, she seems to be a different person, sitting upright, adding tea and water to the two people in the conversation from time to time, looking like a full lady. Pen, fun, and www.biquge.info
Only when faced with Gu Heng's occasional teasing gaze did he reveal his true nature, and when Chen Jiguo was not paying attention, he vaguely shot back with his eyes.
Looking at the leopard in the tube, judging from Chen Xiaowei's performance, Chen Jiguo himself is undoubtedly a more traditional image of a strict father at home, and switching to the way of doing business should also be a more rigorous character.
From the analysis of personality, combined with Chen Jiming's position, this gives Gu Heng a certain amount of imagination.
First of all, in terms of identity, although Chen Jiming is the chairman of Huatian, in a state-owned enterprise, there is a limit to the power of his chairman, and it is impossible for the boss of a personal enterprise like Gu Heng to have enough autonomy to make a decision.
In other words, when he proposed to acquire Meituan, he must first start from the perspective of the company's interests, and be able to give shareholders and the company's senior management a reasonable explanation, so that others feel that the acquisition of Meituan can improve the company's structure or be conducive to Huatian's industrial layout, otherwise it will be difficult to implement this acquisition plan.
In addition, a successful entrepreneur who is cautious by nature cannot be blind before making a decision, and it is normal to take one step and see three steps, since he wants to acquire Meituan, it means that he has a relatively clear idea, and feels that Meituan has indeed helped Huatian's industrial structure, and is confident enough to persuade other shareholders and senior management to agree to this decision at the board of directors.
As a result, Gu Heng guessed that Chen Jiguo, the chairman of Huatian, and his next business layout is very likely to lead Huatian, a brand in the main five-star high-end hotel market, to enter the low-end positioning such as express hotels.
This is not unfounded speculation, but has some factual basis.
Meituan's current user base are all college students, and with their spending power and level, it is impossible to consume the high-end service facilities of a five-star hotel.
Otherwise, Meituan would not be of the slightest use to Huatian, and would not have been guilty of proposing a takeover resolution.
Grasping this, Gu Heng had a bottom in his heart.
Dealing with an old man like Chen Jiguo who has been in the mall for a long time, Gu Heng is bound to be at a disadvantage in terms of identity and negotiation strategy, but as long as he can grasp a general bottom line of the other party, he can respond to all changes with the same and deal with it calmly.
In fact, it is precisely like this, when Chen Jiming tentatively opened his mouth and asked Gu Heng about a psychological expectation of Meituan, Gu Heng slightly took a posture.
There are two reasons for this:
First, in business, even if the other party's social status is incomparable to Gu Heng for the time being, this does not mean that he must be able to bend down to meet him. Blindly giving in will not only lose your own interests, but also may be despised.
This kind of thankless work, he can't do, and he doesn't want to do it.
Second, Meituan, which has been spread all over the colleges and universities in Hunan City, has indeed given Gu Heng the capital and confidence to take care of his posture.
In his plan, he originally planned to drain this part of the college student market to Alipay, on the one hand, to expand the online consumer group, and on the other hand, to accumulate foundation for the upcoming YY game and Renren, which is still in the state of development, so as to expand the market in Japan.
It can be said that one of Meituan's expectations in his heart has reached a certain proportion, and it is no longer a tasteless chicken rib that is discarded. Under this kind of psychological measurement, it is impossible for him to make a cheap move, and he is not in a hurry to find a home for Meituan.
Seeing that Gu Heng had not let go, Chen Jiguo was a little surprised in his heart.
In his eyes, although Gu Heng has made a career and can be called a young and handsome man, his age and qualifications are there, although he is not despised because of this, he is still a little reserved and proud of his predecessors, and he feels that it should be easier to gnaw this bone.
But now it seems that his hunch is obviously not accurate, this junior can do this step from scratch, there may be chances, but it is not simply the word chance can be explained.
After some temptation, his score for Gu Heng quietly rose to a higher level, and he couldn't help but sigh with a sense of fear.
Chen Xiaowei on the side watched the two of them talk eloquently, especially when Gu Heng still maintained a calm and calm posture in front of Chen Jiguo, there was a faint light flashing in his eyes.
Of course, she doesn't understand the comings and goings of the mall, but she still has basic knowledge.
Who is your father?
The people he usually meets are either the CEO of the company or senior government officials, and some friends in the circle are like mice meeting cats in front of him, even the top second generation of power like Feng Jiawei does not dare to surpass it at all, but Gu Heng can behave neither humbly nor arrogant in front of him, and even in some aspects, he will not let it go at all, this is really the psychological quality that a young man of the same age as himself should have?
At this moment, Gu Heng's image became taller in Chen Xiaowei's heart.
After a long time, Chen Jiming took a sip of the teacup on the table, began to change his thinking, and said: "Mr. Gu, according to what you just said, since Meituan has a lot of weight in your industrial layout, do you have the confidence to let it continue to maintain a relatively high-speed user growth development?"
Gu Heng pondered for a moment and said: "In the short term, it has not yet had the foundation and soil to continue to expand, at most it will be popularized among the white-collar class of some enterprises in Xiangshi, but in the next two or three years, I have certain confidence to let it go out and promote it to colleges and universities in other provinces." At that time, I may cooperate with some companies in the food and entertainment and hotel industries, so that they can provide products for Meituan's user group, and Meituan will provide them with a convenient and mutually beneficial online trading platform. ”
It can be expected that with the increase in per capita consumption level in the next two or three years, as well as the popularity of personal computers, coupled with Meituan's reliance on Alipay to open up online payment channels, relying on Renren's main student and white-collar user groups, its development potential can still be expected slightly, even if it is impossible to develop to the scale of later generations, but to build a million-user platform, it is not without room for operation.
And to say this so bluntly, there is a more critical consideration, that is, to indirectly state one thing to Chen Jiming: I have seen through your plan.
Isn't it the field that Huatian is involved in to find companies engaged in entertainment, catering and hotels?
This answer seemed ordinary, but Chen Jiming read the deep meaning, was slightly moved, and finally realized where Gu Heng's confidence was.