Chapter 229: The Beginning of Downfall
Jiang Cheng's word "we" made Gu Heng feel a little comfortable in his heart, and a person subconsciously belongs to a certain collective, to a large extent, it represents a kind of identity and belonging. Pen, fun, pavilion www. biquge。 info
Originally, he was only going to deal with a few words casually, but because of this one word, he changed his mind.
Gu Heng sorted out his thoughts, didn't answer the question, and said, "Then in your opinion, what is the basis for ensuring the popularity of an online game?"
Xu Yaozu thought for a moment and solemnly said three words: "Playability!"
Playability, to put it more generally, brilliant game skills, rigorous game structure, or brilliant character or character career design, can all be classified in this category.
Xu Yaozu knew that Gu Heng knew a lot about the game, so he didn't explain too much, but gave a seemingly general, but plausible answer.
Gu Heng smiled, then shook his head lightly, and said: "Then what do you use to ensure its playability, a well-known theme for the public?01 There was a Jin Yong group of heroes on the market, with this well-known gimmick, it can be said that the name alone saves a lot of publicity and promotion costs, but in the end, why did it finally ignite the market, but the legendary game from South Korea?
In the final analysis, today's domestic market has not been completely cultivated, and there are many constraints. For example, even if you move some games with a wide audience in European and American countries, even if the game has beautiful graphics, gorgeous special effects, almost no bugs, and is a masterpiece in all aspects, it will hit the street because the network speed cannot keep up, and it often freezes. ”
Speaking of this, Gu Heng's fingers were slightly clasped inward, and he gently knocked on the table twice, and concluded: "In this market that is still full of too many uncertainties, in terms of the company's current situation, it is not suitable to invest too much to take this risk for the time being, and I can't afford to take this risk. ”
For today's Hengcheng, it is indeed a bit too risky to dilute the limited funds and invest them in the research and development of online games that are time-consuming and full of uncertainties.
It is expected that Renren will be launched in the second half of the year, but it still needs to invest a lot of money in promotion and building servers, etc., at this juncture, what he needs is stability, rather than seeing the online game market hot and rushing into it.
"We have the millions of users who love the online game forum as the foundation, if we enter the online game market, there should not be a situation of failure, right?"
Xu Yaozu's voice was a little quieter, but he was still a little persistent, in essence, his eyes were still on the game industry, and he didn't realize the broader Internet platform.
Gu Heng was not annoyed, nor did he deny it a word, he would always give enough courtesy to scarce talents.
After realizing the crux of the other party, Gu Heng changed his mind and explained: "Lao Xu, let me tell you this, whether it is Hengchuang or Hengcheng, in terms of positioning, they are first of all an Internet company that relies on products to drive users, and the starting point of everything is to focus on the number of users." This is also the foundation of the company, the trunk and brain, the absolute core, which cannot be shaken.
As for the game, it is equivalent to the limbs, and it is an extended weapon used by the brain core to defend itself or attack. If you put the cart before the brain is fully structured, even if you are successful, the company may appear more robust in the short term, but it is definitely not a healthy development model in the long run. Just like today's Shengda, although the current scenery is infinite, I can guarantee that if it continues like this, it will not be able to maintain its position in the game industry for a long time. ”
Leaning down slightly, Gu Heng finally concluded: "As for what you said about the best time to enter the online game market, in my opinion, it is a bit different, what is the best time? As long as we start to be a user, we will have the ability to make money whenever we enter the market. In other words, at that time, no matter what time period you enter, it will be the best time for the company. ”
Xu Yaozu probably understood something, but after thinking about it carefully, he felt that he was still in the fog.
In the final analysis, what he is good at lies in his understanding of game products, as well as the specific R&D and architecture, which requires him to ponder the company's development concept and the more complex future trend of the Internet, which is a bit too reluctant for him.
However, there is one thing he can see very clearly, that is, Gu Heng's faintly shining eyes at the moment reveal a look that makes people unable to look directly, which is a strong confidence in grasping the future.
With such a boss who seems to be young, but has enough courage and ability, the future should be brighter.
"It doesn't matter if you don't understand, you just need to understand that this year's company's series of plans, to a large extent, rely on the casual games developed by the game planning department to open up the market, and there is no room for error, I hope you can pick up this burden and do a good job of this level. As for the online game market that you can't forget, sooner or later there will be room for you to play. ”
Gu Heng did not force Xu Yaozu to fully understand his concept, as the boss, he only needed to calm the emotions of his subordinates, so that professional talents could devote themselves to their professional fields. As for the strategy of management and development, Jiang Cheng, who has gradually grown up, and Josie, who has not yet bottomed out, are enough to cope with the current situation for the time being.
In the more distant future, as long as the company can maintain its long-term development potential, it will not be able to recruit high-end talents?
………
In mid-March, SARS patients in Hong Kong and Macao died in cases, and this sudden news finally made some people realize the horror of SARS.
It turns out that this disease is not only contagious, but also cannot be effectively treated under modern medical technology, and it can kill people.
Realizing the seriousness of the problem, the state apparatus began to work quietly, ready to control the epidemic from the source.
However, it was too late, and cases of SARS patients have also appeared in some provinces and cities in the mainland, and the situation is moving in an unpredictable direction.
In order not to cause panic among ordinary people, this news was not disclosed in the news in time, but some government agencies and hospitals have begun to operate at full capacity to control the situation in time and prevent the further spread of the epidemic.
It was also at this time that Gu Heng welcomed another group of guests from afar, the founding team of the starting point Chinese network.
In the future, this website, which will rely on its peers to set off and occupy the leading position of original literature on the Internet with an absolute advantage, has only been built for more than half a year, and it is quite downcast.
Downfall is inevitable, in today's country, the model of genuine paid reading has not yet been opened, purely relying on the income of some small advertisements, it is simply impossible to support the normal operation and development of a website.
The server needs money, the daily maintenance and upgrade of the website needs money, and how to make the website author willing to stay on the platform for writing and development also needs money......
There are too many places to spend money, and there are too few channels for income, if these problems cannot be solved in time, the starting point, a novel website platform that was not born long ago, may face the risk of dying at any time.