Chapter 16 Special Cooperation Agreements
Smith's expression did not fluctuate, he first took a sip of the coffee on the table, and then said:
"Barnes & Noble welcomes books from any publisher, but as you know, bookstores are limited in size and the number of books on the shelves is limited, so what we need is good books. ”
"Yes, excellent books can be bought by more readers and bring more benefits to the bookstore, I wonder if my books are considered excellent books," Xu Qing said.
When Miner made an appointment with Smith last Wednesday, Xu Qing instructed him to hint at a check on the phone.
After the appointment was successful, Xu Qing immediately delivered 10 sample books of "Harry Potter and the Philosopher's Stone" and a check for $20,000 to Smith.
Otherwise, Xu Qing would not have been able to meet with Smith, and countless publishing houses wanted to meet with Smith every day.
Carney is not a big publishing house like McGraw Hill, but a micro-publishing house owned by a media company with assets of more than $2 million.
Of course, Xu Qing can not give a check, and there are many bookstores in the United States that do not require checks.
Most of these bookstores are only a few hundred thousand dollars in size, and they are basically independent bookstores, and these small bookstores cannot meet Xu Qing's requirements.
Harry Potter is a divine book, Xu Qing believes that without any promotion, no need to spend any public relations money, and no need to develop any sales channels, Harry Potter can also be sold as well as in his previous life.
But this process will be very slow, so slow that Xu Qing can't accept it, in Xu Qing's plan to earn $300 million in 1 year, Harry Potter is a very important part.
Shopping malls are like this, all the time, everywhere full of interest exchanges.
As for who will suffer and who will benefit, it depends on the means and market results of both sides, anyway, Xu Qing, who has future information, will not suffer.
Smith smiled and said, "Harry Potter and the Philosopher's Stone is an excellent book, which is one of the reasons why I am sitting here today to talk to you.
Excellent is also divided into levels, extremely excellent, very good, excellent, and different levels of excellent books bring different benefits to the bookstore. ”
Xu Qing pretended to be curious and asked, "Then what kind of excellent book does Mr. Smith think "Harry Potter and the Philosopher's Stone" belongs to?"
Smith, an old fox, will not show his hole cards until the critical moment.
"There are 3 levels of excellent books just mentioned by our Barnes & Noble bookstore, maybe you don't know what are the differences between these 3 levels, let me explain it to you.
Books that have sold more than 3 million copies are considered by Barnes & Noble to be extremely good, and there are no more than 20 authors in the United States who can write books of this level;
Books that sell between 1 million and 3 million copies are considered by Barnes & Noble to be excellent, and there are no more than 50 authors in the United States who can write books of this level;
Books that sell between 10 and 1 million copies are considered excellent by Barnes & Noble, and there are at least 100 authors in the United States who can write books of this level.
Of course, not all of the books on the shelves of Barnes & Noble have sold more than 100,000 copies, and those that have sold less than 100,000 copies are a different story.
These excellent books are not all sold by Barnes & Noble bookstores, they also cooperate with other bookstores and other countries.
Mr. Xu, what level do you think your book belongs to?"
Smith's accent when he said this was very clear and very standard, and after he finished speaking, his face was not red or panting, and the momentum of the whole person was more oppressive than before.
If the person is not strong-willed, it is likely to be overwhelmed by his large words, and then enter his rhythm, let the other party follow his rhythm, and in the end he will be able to get the greatest benefit.
Smith is a veteran of Barnes & Noble, having worked at Barnes & Noble for more than 20 years, and when he graduated from college, he joined Barnes & Noble as a salesperson and became a business manager the year before last.
The business manager is one of the most important positions in Barnes & Noble, and the person in charge is either a close associate of Barnes & Noble's shareholders or extremely capable, and Smith belongs to the latter group.
Xu Qing definitely wouldn't follow Smith's rhythm, he knew what level of book Harry Potter was, and said indifferently:
"I don't think Harry Potter belongs to the three levels of Barnes & Noble. ”
"Oh, does Mr. Xu think his books belong to the level below 100,000 copies?"
Smith's eyes narrowed, he was a little angry at Xu Qing's words, thinking that Xu Qing was playing tricks on him.
Xu Qing gave him a check for $20,000 before he agreed to talk to Xu Qing.
Otherwise, with Xu Qing's small company with assets of more than 2 million US dollars, he would not give Xu Qing a chance to talk at all.
Even so, he only gave Xu Qing 30 minutes to talk.
After 10 o'clock, he was going to meet with an important client in another conference room at the hotel.
This is also the reason why he set the meeting place in this hotel, it can be said that he and Xu Qing talks on the way.
Xu Qing spent so much money to talk to him, and the demand would certainly not be low, and Smith speculated that Xu Qing might ask Barnes & Noble to purchase more than 300,000 copies from Carney Press.
Now Xu Qing said that Harry Potter did not belong to the excellent 3 level of Barnes & Noble's bookstore, could it be that Xu Qing's request for a purchase of less than 100,000 copies?
"I think Barnes & Noble will create a new level for Harry Potter, but what level of Harry Potter is not the focus of this meeting, and I would like to sign a special partnership agreement with Barnes & Noble!"
Xu Qing smiled brightly, like a big boy who didn't know anything about the world.
Smith's eyes narrowed even more when he heard Xu Qing's words, no matter what the content of Xu Qing's special cooperation agreement was, as long as it was special, the content would definitely not be simple, otherwise why not sign a normal contract.
Special cooperation agreement, this is the reason why Xu Qinghua came to him at such a big price, but the special cooperation agreement of Barnes & Noble Bookstore is not something that anyone can sign.
Smith didn't speak for a while, took a few sips of coffee in a row, and his expression became serious:
"Barnes & Noble rarely sign special partnerships with publishers, and you know why, because Barnes & Noble's special partnerships involve at least tens of millions of dollars.
There aren't a few publishers who are qualified to sign a special partnership with Barnes & Noble! Do you think Carney is eligible?"
Is it qualified, Xu Qing thought, is it not qualified, anyone who knows the current situation of Carney Publishing House will give a positive answer: not qualified.
And the risk of entering into a special cooperation agreement is not small, especially for Carney Press, which is on the weaker side.
But if you don't play big, how to complete the plan to earn $300 million in 1 year, the risk is proportional to the return, and you have to take as much risk as you want to get.