Zhang Chen never expected that the first person he saw after New Year's Day was Niu Gensheng. I didn't expect Liu Ai to go to Wutai Mountain to burn incense, and he could really pick up a big guy.

Looking at the calm and honest Niu Gensheng in front of him, Zhang Chen's mood was still quite complicated.

Getting involved in the dairy industry was originally part of Zhang Chen's plan.

Zhang Chen knows that with the improvement of people's income level and living standards, the dairy industry will inevitably become the next growth point of the food industry.

So a few months ago, he asked the newly recruited Chen Yongjian to go to southern Hunan to meet Li Tuchun, the founder of Prince Milk.

However, Li Tuchun resolutely rejected Huoxinyuan's shareholding plan, and as soon as Zhang Chen inquired, it turned out that the family had already obtained a loan of 15 million yuan from the Hunan government.

Not bad money.

And it's not bad.

Just when Zhang Chen was feeling a little regretful, Liu Ai actually brought Niu Gensheng to Zhang Chen, and I have to say that this was a complete surprise.

Niu Gensheng was also curiously looking at the young man in front of him, this is her new boss in Liu Ai's mouth? This is the investment genius in the mouth of Liu Ai's boss Shen Nanpeng?

Zhang Chen smiled: "I am really happy to meet Mr. Niu, I heard Liu Ai tell me about your situation, and I also think that you, as a legend in the Chinese dairy industry, it is the best choice for you to resign from Yili and start a business." ”

Niu Gensheng smiled: "Mr. Zhang, don't put a high hat on me, I have been in Yili for 14 years, and I was kicked out today, which is not worth boasting about." If it weren't for the idea of finding a way out for my brothers, I probably wouldn't have been able to make this decision. ”

That day in Wutaishan, Liu Ai and Niu Gensheng chatted a lot, and found that the other party did have a very deep understanding of the dairy industry. Liu Ai had an idea, what if he persuaded the other party to come out and start a business?

Under Liu Ai's persuasion, coupled with the fact that he was indeed a little chilly, he had the idea of going. Niu Gensheng gathered a few of his core subordinates and discussed the feasibility of starting his own business with a few people.

Unexpectedly, the matter was not confidential, and Luo Wei, who was in charge of finance, was originally an undercover agent sent by Zheng Junhuai to Niu Gensheng's side, and that night, Zheng Junhuai knew about it.

The next day, Zheng Junhuai convened a board meeting and forcibly removed Niu Gensheng from the position of vice president and removed Niu Gensheng from the board of directors.

In addition, all employees who attended the party that day were suspended.

The matter has come to this point, there is no turning back arrow when the bow is opened, and Niu Gensheng can only go one way to the dark, and the mood that was still a little hesitant has also been firm.

Zhang Chen smiled: "Okay, Mr. Niu said so, I won't be polite to you." I'd like to hear your thoughts on the Huaxia Dairy market, how you want to run your company in the future, and where to get started. ”

Niu Gensheng nodded: "I am definitely optimistic about the Huaxia dairy market, judging from Yili's rapid performance in recent years, I don't need to say much about this." How to run this company, and the entry point, can be put together. ”

"In China's dairy industry, Yili is now the largest company, whether it is cold drinks or milk powder, the market share is the largest, which are also the two strongest market segments of Yili at present. ”

"We're a small company, and we're just starting out. If you want to develop and survive, you can't go head-on with your competitors. So, the market segment I chose is the liquid milk market that Elly is doing the worst at the moment. ”

Zhang Chen chewed Niu Gensheng's words, "Liquid milk market?

Niu Gensheng shook his head and said: "Yes, but it is only concentrated in Hubao Erdi, because Yili currently uses pasteurization, although it can better ensure the flavor and nutrition of dairy products, but the storage time is short, even under refrigerated conditions, it can only be stored for less than a week." ”

"What I want to do is that under normal temperature conditions, liquid milk can also have at least a three-month warranty period, only in this way, can the people of the whole country drink our liquid milk, and we can rely on liquid milk to gain a firm foothold in the dairy industry and become the largest dairy company in China and even the world!"

Zhang Chen secretly admired, sure enough, there is no fluke in success, even if Niu Gensheng is allowed to do it again, even if he is asked to start his business more than a year in advance, he is still keenly aware of this market, and still takes liquid milk as a breakthrough for his own business.

Zhang Chen remained silent and smiled: "Oh, how to do the three-month warranty period?"

Niu Gensheng said: "Maybe Mr. Zhang knows less about the dairy industry, now in the world, there are two main disinfection and sterilization methods for fresh milk: pasteurization and UHT instantaneous high temperature sterilization, pasteurization just said that UHT is to use a high temperature of 137-145 degrees Celsius to instantaneously heat the milk, and try to ensure that the nutrients of the milk are not destroyed, and the harmful substances in it are inactivated at high temperature. The shelf life of fresh milk sterilized by UHT can even reach half a year. ”

"Imagine, if the shelf life of fresh milk reaches half a year, there will be enough transportation time to be shipped to all parts of the country, and our sales scope will not only be limited to the production area of fresh milk, but can be expanded to the whole country, and even the world. ”

"In terms of the market, although the liquid milk market is not big right now, I think it is a huge market that has not been explored. Once the user has the habit of using liquid milk at room temperature, its shelf life, convenience, price and many other aspects can form a crushing level advantage for the current bus milk. ”

Zhang Chen nodded, in later generations, it is true that as Niu Gensheng said, room temperature liquid milk has become the largest market in the entire dairy industry.

Zhang Chen smiled and said: "Then how do you want to promote your liquid milk? A new company, without brand awareness, why would customers trust your products? And you also said that UHT sterilization will destroy some of the nutrients in milk, and the taste is not as good as pasteurized fresh milk, so you will encounter a lot of difficulties in marketing, right?"

Niu Gensheng laughed: "UHT will indeed destroy a certain amount of nutrients, but it is minimal, the main nutrients in milk are protein and calcium, and high-temperature sterilization will destroy the vitamins in milk, which has no effect on protein and calcium." The vitamin content of milk is inherently minimal, so it has no effect. As for the taste you mentioned, there is indeed a difference, but it is difficult for ordinary people to drink it, and we can solve this problem as long as we use the method of free drink, so that more guests can actually experience the taste of room temperature milk. ”

"As for how to promote our products, during my time at Yili, I had a point of view - in Huaxia, the sales of beverages are only related to the advertising investment of this product, which is positively correlated. And milk, in fact, is also a drink. ”

Zhang Chen almost applauded, being able to realize the golden rules of advertising in the beverage industry in this era is completely talent and ability.

Zhang Chen applauded lightly twice, and said sincerely: "It's really wonderful, thank you Mr. Niu for teaching me a lesson, I very much agree with your point of view." ”

"But," Zhang Chen changed his words, "You have said so much, I think there is still a very important part that has not been said, that is, the supply chain, the milk source." ”

Zhang Chen stared at Niu Gensheng, "How do you want to solve the problem of milk source? If we build our own milk source base at the beginning, it will take at least three years to produce products, and the investment of funds is also huge, how do you want to solve this problem?"

I wrote more than 13,000 words about the internal struggle before, and after thinking about it, I deleted it all。。。。。。

(End of chapter)