Chapter 244: Nintendo's Strategy

At 10 a.m. on December 31, Minoru Arakawa's office, Minoru Arakawa, several vice presidents, and directors were in the office.

"Tell me about your work these days. Minoru Arakawa crossed his legs with his hands crossed.

Hayashi Tano was the first vice president of Nintendo of North America, and he first reported to Minoru Arakawa, who was responsible for one of the most economically developed places in the United States.

New York, Boston, Philadelphia, these are the top cities in the United States, and Nintendo's total sales in these places are also the highest in the United States.

The work of the past few days was recorded in Lin Tianye's mind, and he organized the language and said:

"In the past few days, I have negotiated with a total of 8 third-party sales channels, of which 6 have promised to sign new contracts, and 6 companies are Wright Store .......

Three of the six agreed to sign new contracts only after saying the last terms, and these three companies were Wright Store ....... ”

Minoru Arakawa frowned when he heard Lin Tianye's words, and when Lin Tianye saw Minoru Arakawa's expression, his originally nervous mood became even more nervous, and his body trembled slightly.

Because the companies he personally negotiated with were all relatively powerful third-party channels, Minoru Arakawa's requirement for him was that all third-party channels agreed to sign new contracts, and now there are 2 companies that have not agreed to sign new contracts.

Another reason for his nervousness was that three of the companies that had agreed to sign new contracts had to be signed with the last conditions, and Minoru Arakawa asked him that it was best not to have more than 2 that required the final conditions.

Neither the number of companies that signed new contracts nor the situation of the final conditions, Hayashi Tano did not meet Minoru Arakawa's requirements.

Lin Tianye wanted to defend himself: "Mr. President, the companies I am in charge of negotiating with have a lot of autonomy, and they don't want to tie their fate completely to Nintendo. ”

Minoru Arakawa understood the meaning of Hayashi's words, the more powerful the third-party sales channel, the more unwilling to completely tie the fate to a company, even if this company is Nintendo.

"You've done a good job, I'm satisfied. Minoru Arakawa waved his hand, and then asked the others, "You can tell me about it too." ”

The others, according to the size of the position, took turns to report to Minoru Arakawa, and most of them completed worse than Hayashi Tianye, and only one director met Minoru Arakawa's initial requirements.

After listening to everyone's reports, Minoru Arakawa said, "There are five of you in total, and you are responsible for the negotiation of a total of 42 third-party sales channels, of which 29 companies have signed new contracts.

Of the 29 companies, 18 had a final condition, and to be honest, I wasn't satisfied with these two figures, which exceeded my expectations.

But now I won't blame you either, because I believe you have done your best. ”

Minoru Arakawa's words made Lin Tianye and them all breathe a sigh of relief, before today's meeting, they were in a very worried mood, for fear that Minoru Arakawa would scold him angrily and even punish him.

Minoru Arakawa saw the expressions of these people, pretended not to see them, and continued: "I looked at the results of the negotiations in the marketing department this morning, and the situation is slightly better than yours.

This is normal, the company they are responsible for negotiating with is smaller than yours, and the probability of agreeing is greater.

Based on the results of you and the marketing department, the overall is not bad, and most of the third-party sales channels are completely in our hands.

Now the Honor Z1 is very popular, and Nintendo's new handheld is still under development, and it will take at least half a year to launch it.

It's also not realistic to launch a new game against the Honor Z1, Pokémon is of good quality, and it's impossible for us to launch a game of this quality anytime soon.

So Nintendo's strategy now is to wait for the popularity of the Honor Z1 to become less popular, and then we will launch a new handheld to regain market share.

At that time, even if the Honor Group releases a new handheld, it will not be our opponent, they will find that the sales channels are controlled by us, and the whole world is full of new Nintendo handhelds, and then the end of the Honor Group will be miserable. ”

Minoru Arakawa told these people about Nintendo's current strategy, and this strategy was told to him by Pu Yamauchi.

Now the Honor Z1, Sony PS, and Sega SS are too hot for Nintendo to resist, because Nintendo does not have new handhelds and new games now, and the old handhelds and old games have been sold for a long time, and players are tired of it, and players who should buy it have bought it.

If there is a price war with them, they will not be afraid, they are all companies that are not bad for money, even if it is the weakest Glory Group, Xu Qing can come up with hundreds of millions of dollars at any time.

So Nintendo's strategy can be summed up in eight words: avoid its edge and wait for the opportunity.

Although this strategy is the best strategy at the moment, both Urusa Yamauchi and Minoru Arakawa, as well as other Nintendo managers, feel aggrieved.

This kind of strategy is to avoid its edge if it sounds good, and if it is not good, it is cowardice, when Nintendo has suffered this kind of grievance, maybe only when it first entered the game industry.

Now Nintendo is holding its breath and will give Xu Qing a hard blow to them later.

……

Minoru Arakawa was in a meeting, Xu Qing was also in a meeting in the Glory Group, and the participants, Xu Qing, Denning, and several managers of the Glory Group.

Xu Qing is looking at the sales of the Honor Z1 from its release to 0:00 this morning, and the sales time is a little more than 6 days, with a total of 830,000 units sold.

In terms of sales trends, sales are highest at Christmas, and after Christmas, they are decreasing every day.

This situation is normal, Christmas is because there are gifts to give, and the glory Z1 has just been released less than a day, a large number of electronic pet players, Xu Qing's fans have chosen to buy on this day.

But after all, a $100 game console is still quite expensive, and it is normal for sales to decrease after Christmas.

However, Xu Qing expects that the sales of the Honor Z1 will soon usher in another peak, because the reputation of "Pokémon" will spread, and many people will buy the Honor Z1 because of "Pokémon".

Then there are many electronic pet players who are still waiting and seeing, and they will see the quality of the handheld version of the electronic pet, and they will also buy the Honor Z1 because of this.

The combination of the two reasons makes it difficult to think that the sales of the Honor Z1 are not high.

Xu Qing read the data, put down the file, and Danning said when he saw this: "Boss, according to the information we have gotten, the people of Nintendo rarely have contact with third-party sales channels today, and they are likely to end this operation." ”

"Tell me about the specifics. Xu Qing nodded.

As early as a few days ago, the Honor Group got information that Nintendo was in contact with many third-party sales channels, as if it was going to sign a contract.

The content of the contract is not known to the Honor Group, but judging from Nintendo's actions, it is likely to be directed against the Honor Group.

Xu Qing asked Denning to keep an eye on Nintendo's actions and report any abnormal situations in a timely manner.