Chapter 193 Research Report
The second generation of fluorescent coatings, the performance has basically been verified, and the cost has also been greatly reduced, the first generation of products is not only monotonous, but also the price is high.
So Zhang Xiaofan only produced five tons, just as a sample, although the fairy electric fan purchased one ton, at that time Zhang Xiaofan was ready to sell another ton of second-generation fluorescent products to them at a low price.
After all, the first-generation product is indeed imperfect in Zhang Xiaofan's opinion, so selling it at a low price can be regarded as a kind of compensation.
The general manager's office of the fairy electric fan.
Li Caiyan is looking intently at the sales reports of various places last month.
Compared to the previous month, the sales volume of the previous month was still slightly increased.
Turn to the second page for a detailed sales report.
The color on Lai's face was quickly replaced by surprise, and she had an idea to choose a paint supplier to cooperate.
I didn't expect such an unexpected surprise.
In fact, at that time, she was just holding the attitude of giving it a try, after all, in terms of the entire cost of the electric fan, the cost of the paint on the entire surface was only less than one percent.
After all, it only takes one painting of the fan blades and one painting of the base, but as far as the entire electric fan is concerned, the cost incurred is very small.
After all, with the increasing popularity of air conditioners, the sales of electric fans are still slowly on the rise.
But Li Caiyan knows that this is also the last madness of the electric fan industry, and slowly, with the improvement of people's living standards, the demand for your electric fans will become smaller and smaller.
So Li Caiyan has always wanted to make changes, and then the current innovation of electric fans is to change the soup without changing the medicine, change the shape, change the size of the fan blades, and so on.
Such a change is not actually what Li Caiyan wants.
But to be honest, the use of fluorescent paint is actually a change of soup without a change of medicine.
But people like these things, novelties.
Human curiosity is always one of the driving forces that drive human beings forward, so Li Caiyan also grasped this very well, and did not focus on how electric fans are in the publicity, I am biased towards fluorescence as a point of sale.
The results were very good.
In the case of the Viet Chau area, the increase was only 4%, but the 4% increase was all due to the electric fans sprayed with fluorescent paint.
And the color is still pale yellow, not pure white, which is a surprise.
There is also a sales report from a salesman.
The report pointed out that the people who buy such electric fans tend to be younger, and there are also many middle-aged people who buy them for the elderly.
This is easier to understand, after all, young people are more interested in novelty and are easy to accept these new things.
It is easier to understand to buy it for the elderly, after all, the eyesight of the elderly begins to be a little blurry, and the light is darker, if the light is not turned on, it is indeed more dangerous.
And many old people don't like to use air conditioners, which leads to the place where the electric fan is placed is also very careful, otherwise it is indeed easy to trip at night.
If a young person falls, he can clap his hands as normal, but if he is an old man, he may fall and get injured.
The report concludes with a recommendation to increase the market availability of such products, although it is recommended that the color should not be pale yellow.
According to the survey, 85% of people prefer to accept white, and 15% say they don't care about other colors.
After reading these reports, Li Caiyan fell into deep contemplation.
In terms of the overall cost of an electric fan, the amount of cost occupied by paint is very small.
That is to say, even if the price of the very expensive coating is now used in the new material of Zhimei, the cost will not increase a lot in a month, not at all like those companies that account for 30% of the cost of light coatings.
Now in terms of the increased cost every month, it is completely earned, and the price of this fluorescent electric fan is a little higher than usual.
In this way, although the cost has increased, the selling price has also increased, and the profit margin is a little higher than usual.
Li Caiyan immediately picked up the phone.
"Mr. Li, I am Xiao Zhang of the Procurement Department, the minister has just gone out, and I have something to do. ”
"Wait for your minister to come back and let him come over. ”
"Okay. ”
The purchasing minister, who hurried back in the afternoon, didn't even enter his own office, but he heard his assistant say that the general manager was looking for him, and rushed to Li Caiyan's office non-stop.
"Mr. Li, are you looking for me?"
"You immediately stop purchasing the paint of the colorful paint, and think that all the paint sent after the new material of Zhimei is used, what model is it?"
"It's 00007, fluorescent white"
"That's it, and I'll use this one for all the future. ”
Although Minister Zhang was very confused, the general manager spoke, and he must do it.
Although I have a little bit of interest entanglement in the mall, compared to work, this little bit of interest is nothing.
This kind of thing is too normal, which company's procurement department is not tired, it seems to be a little abnormal.
After arranging the procurement, the next step must be to arrange the production.
After all, there should still be a lot of inventory of Sancai paints, so we should use up these stocks as soon as possible, and then transfer to the new paint of Zhimei New Materials.
In fact, many small electric fan manufacturers, these spraying are all outsourced, and only some large electric fan manufacturers spray themselves.
Because of the quality of this relationship, the second is to consider the cost.
Because the demand for small manufacturers is relatively small, it is not very cost-effective to spray by themselves, and a series of problems such as labor costs and factory rent make them choose to outsource, but if they outsource, the quality must sometimes not be guaranteed.
This is also why the fairy electric fan has always done its own spraying.
In order to ensure the quality, otherwise the electric fan will be used for a year or two, and the paint film can be easily scraped off.
This is very bad for the reputation of a product.
Brand management is not something that can be done overnight, but it is very easy to bring down a brand.
It is not difficult to do a good job of quality, the difficulty lies in doing a good job of quality for a long time.
A company, whether you are an innovative company or a non-innovative company.
There is always an undefeated standard, that is, quality, as long as your quality can be consistent, the product is not too far behind the times, it is still very simple for a company to survive.
But if there is a problem with quality, then the consumer will let you know who is God and who determines the direction of a company.