Even if you are a girl who uses cosmetics frequently, how good the effect of using a new cosmetics is, which can be seen after one or two uses?

If it is inferior cosmetics and high-quality cosmetics, there will be a contrast after using it for a while. But if it's high-quality cosmetics, and even better cosmetics. How is it possible for a girl to know how much difference the effect of the two cosmetics is in a month's time?

Can't you use it yourself for half a year, see the effect, and then change to another product to try the effect for another half a year, right?

So in fact, when girls buy cosmetics, it is rare for them to confirm that they are indeed the best to use.

First of all, look at the brand, even if the high-end brand is a defective product from abroad, if it is thrown into our Huaxia territory, it will be respected by the girls who do not know how to do it but like foreign products the most.

Secondly, look at the testimonials. A certain celebrity recommended a certain kind of cosmetics, and many girls will buy some of them, at least try the effect.

The third is to look at word of mouth, for example, there are many people on the Internet who say that this kind of cosmetics is very good, and there are many articles recommending this kind of cosmetics. Some girls will buy some to try the effect.

But in the final analysis, how many of the so-called word-of-mouth are the results given by ordinary users after trying them?

Those articles on the Internet are properly recommended by the official advertorial. There are a few ordinary girls who use cosmetics for a period of time and carefully analyze the effect of this cosmetics. And then take the time to write an essay of more than 1,000 words and recommend this cosmetic to others?

Even if you have nothing to do, it won't be just this way of playing time, right?

Advertorials are all like this, and there are cosmetics live broadcasts this year. It is a boy or a girl who tries the effects of various cosmetics on the market. Then broadcast the process live and let the audience see the effect.

It's all for the good of the fans, but in the end, you can't afford to make money to support yourself by spending so much time every day, right?

Fan tipping is one thing, but if a manufacturer comes to your door and asks you to promote their products, will you still refuse?

The reality is that this kind of beauty blogger doesn't necessarily have a good idea of a bad product.

But first of all, the really ordinary products on the market will not advertise to him at all.

And those really good cosmetics companies don't need these beauty bloggers to do anything to promote.

In the end, there are some upper-average cosmetics companies. Give some of their products to beauty bloggers to try out. Pay some money and let beauty bloggers say something good.

It cannot be said that it is completely devoid of reference value. But in short, there is really too much room for maneuvering. And the products that the other party tried are definitely not comprehensive.

In addition, many cosmetics actually take a certain amount of time to take effect. Beauty bloggers change a cosmetic product in three or two days, but in fact, they can't reflect much real information at all.

And in fact, as long as cosmetics are concerned, there will inevitably be some damage to the skin. Hydrating and moisturizing, there are also some negative effects in other aspects. In cases where the condition is not well understood, a variety of different cosmetics are frequently applied.

This kind of beauty bloggers, in fact, will soon have problems with their own skin. The effect of reference is even more minimal.

In such a situation, girls will still choose their own cosmetics according to the recommendations of beauty bloggers.

So at the end of the day, the vast majority of girls. It's not like trying it yourself for at least a month or two before recommending it to others.

Most girls choose cosmetics only by looking at the brand, the recommendation of celebrities, and the public's reputation.

However, these three points, Fanyu Cosmetics Company, can only put celebrity recommendations in place at present.

The formula given by Yang Fan is still the most basic situation. There has to be further packaging to really sell well.

After getting such a formula, the technical talents of Fanyu Cosmetics Company actually need to make some frequent attempts, at least to add a fragrance similar to the refreshing feeling.

A fragrant but not greasy fragrance is actually one of the best packaging for cosmetics.

At this point, Yang Fan is not a professional, so he can only be handed over to Xiao Jieyu's team.

When the finished product comes out, you need to advertise it.

As I said before, most girls choose cosmetics, look at brands, star recommendations, and public reputation.

It's good to say that the celebrity recommendation made an endorsement for the Yueyang group at that time. The endorsements of the three celebrities can't absolutely explain the problem. But at least it's a starting point.

If the public has a good reputation, it can only start from some aspects such as advertorials, beauty bloggers, etc. There is money, and some effect can be made.

But the exact effect is to be determined.

Among the most profitable industries in China, the pharmaceutical industry is counted as one, and the cosmetics industry is definitely the top priority.

Just a similar product, find a celebrity to endorse it, and you can have a good market. And in the end, even if you count the publicity expenses, the cosmetics company still has a very high return on profit.

Of course, everyone wants a piece of the pie.

Therefore, over the years, the cosmetics industry has continued to adhere to the essence of profiteering. In fact, the whole industry has developed rapidly.

There is no Chinese cosmetics that have too strong competitiveness and can be put into the international market to fight for the market.

However, the cosmetics market within Huaxia is actually close to saturation.

If you don't see it, it is the traditional sales and direct sales industry, which often uses cosmetics as the main product.

The cosmetics industry is close to saturation, and all kinds of cosmetic products on the market that are not necessarily of high quality rely on celebrity publicity, word-of-mouth publicity and other means to frantically seize the market.

The whole market is already so chaotic, Fanyu Cosmetics Company, even if it has the background of Xiao Jieyu's company, it is not so easy to rely on simple publicity to gain a good reputation in a short period of time.

As for branding, it's actually the next step in word-of-mouth. Cosmetics that really have good effects, after cooperating with celebrities and word-of-mouth publicity, quickly increase their popularity.

And customers start using this cosmetic product after a period of time under the guidance of such consumption. I really think the effect of this cosmetic is very good.

After a period of precipitation, the brand effect can be initially formed.

To put it simply, it is not a situation where as long as the product is good enough to quickly dominate the market.

The precipitation period in the middle is indispensable. It's just that if there are funds to promote and the product itself does have high competitiveness, this precipitation period can be greatly shortened.