Chapter 679: Sharp Edge
And Xu Qing did not comment much on such a choice. Because Xu Qing also knew that Jiang Ziyun's consideration was still very reasonable. This time, the tomb robbery notes, the crew's ability is still a little worse.
And in such a period of time when there is no progress, "Tomb Robbery Notes: Seven Star Lu Wang" was finally officially released.
The investment is far less than the specifications of the previous life, but to put it simply, if there is only 10 million level of investment, the audience's expectations for "Tomb Robbery Notes: Seven Star Lu Palace" are not much higher.
But with very low expectations, this movie has brought a lot of surprises to fans.
In a very short period of time, "Tomb Robbery Notes: Seven Star Lu Wang" quickly became popular. Fans of the novel version of "Tomb Robbery Notes" have come to support the film. At the same time, many young people who didn't read novels before were also attracted by the popularity of the movie and contributed their own strength to the box office.
Not to mention that the box office has surpassed the previous New Year films, but within the same schedule, "Notes on Tomb Robbery" is already quite a hot situation.
In particular, there is a topic that is small and broad.
At this time, Jiang Ziyun finally stopped hiding. The announcement of the total investment of eight million in tomb robbery notes quickly became a sensation. Before the summer season came, the box office here was already six times the previous investment.
The news media began to report that Jiang Ziyun's insight was like a torch, not only seeing the potential of the script, but also at the lowest price. won the broadcast rights, and when Lu Ziping's popularity had not skyrocketed, Lu Ziping was pulled into the crew.
In addition to this, a newly opened special effects team was used. With limited funds, the actual special effects that are several times its price have been brought out.
The convergence of many aspects of wisdom is like a torch, so that "Notes on Tomb Robbery" used an investment of 8 million to leverage the box office market of nearly 50 million. In fact, until now, the box office boom has not passed. At least before the official arrival of the summer file, "Notes on Tomb Robbery" can still maintain a lot of popularity.
If the current popularity can be maintained, it is actually to persist until the early summer season, and it is not impossible to strive for a wave of student party box office.
And while "Notes on Tomb Robbery" was advancing all the way, Xu Qing was not carried away by the small-scale victory.
When the movie "Notes on Tomb Robbery" was the most popular, it was precisely when the crew of "The Romance of My Father and Mother" was the busiest. Xu Qing stayed here in the crew, working like crazy. Despite the scramble for reports from outside, Xu Qing still kept a low profile.
After months of hard work and serious work, under the guidance of Xu Qing, the crew of "Looking for Mom" operated efficiently. Originally, the filming cycle of a season of TV series would not be very short. But Xu Qing and the others finally filmed the content of the first season before the summer file.
In fact, before Xu Qing and others, Peng Wei had already begun to hype up his works.
The lineup of three second-tier stars, Peng Wei's configuration here, in the field of TV dramas, can already be regarded as luxurious. The gap between the second line and the first line is not in appearance, but generally in acting. In such a situation, the protagonist lineup composed of three handsome men and beauties is really eye-catching.
In addition to these three stars, several other characters are generally handsome men and beautiful women. simply died, many young people thought that their conditions were very good, and they would definitely be able to become stars. But the actual situation is that this line of work has a high appearance, which can only be regarded as a basic requirement. There are too many young people with high good looks, and they have to change careers in the end.
Three stars, five newcomers, all of them are handsome guys and beauties. Swing it to the top of the poster, and the high-value members will be brushed together.
The main points of people's propaganda are also very good. The scandals between several celebrities have been rumored for a while, and then it was said that they were stills when the scandals were at their most lively. When promoting, second-tier stars will say that they are "very popular", and Peng Wei, a director with little experience before, is also promoted as a "cutting-edge".
"Funded", "The original staff of the hit drama "Forward", and "Cutting-edge Director" breakthrough works......
Anyway, when it comes to publicity, no one takes it seriously after a few compliments. In this way, Peng Wei's "Nova Paradise" began a wide range of publicity.
In addition to the channels found by Peng Wei himself, some satellite TV channels that agreed to purchase the broadcast rights of "New Star Paradise" also began to promote the TV series in their own channels.
The purchase of the broadcast rights of TV dramas generally has several situations.
Exclusive premiere rights, first round of satellite TV broadcast rights, second round of satellite TV, terrestrial channel broadcast rights, and network broadcast rights.
The so-called first round of broadcast rights is broadcast in all channels at the earliest time period. In other words, if the audience is eager to see the latest content, they can only follow the TV channel with the first round of broadcast rights.
Exclusive premiere, that is, buying out the rights to the first round of broadcasts. We sold the exclusive premiere rights of your TV series, and if you sell it to others, you can only sell the broadcast rights of the second round. So on the first day, the only one who could see the content of the program was our TV station. In such a situation, all the viewers will gather to our TV station to watch it to the greatest extent.
It seems to be very, but in fact the situation is very. In the early years, exclusive premieres were still a very powerful situation. However, after the development of online media, the market for TV stations is already very large.
Especially in the case of the price of exclusive broadcast rights, it is likely to be several times more than the ordinary premiere rights. In many cases, there is really no need to fight for exclusivity.
In fact, if it is a really good TV series, people are actually more willing to choose several TV stations to premiere at the same time, rather than only one TV * to premiere. To put it simply, the better the TV series, the better it will sell. If you can sell the premiere rights of more than three TV stations, the price is often higher than the exclusive premiere rights.
So when Xu Qing was in his last life, he actually knew about it. Many times, a certain TV series promoted by other people's TV channels premiered on our TV. It looks very tigerish, but in fact, eighty percent of the cases are that it can't sell three rounds of premiere rights, or even only one TV station has bought the premiere rights.
There is no exclusive premiere, but because other TV stations look down on your TV series, this TV station is actually using the price of ordinary premiere rights, which can be regarded as signing a contract for exclusive premiere.