Anba Automobile is a relatively low-end car, and its main customer base is some people with relatively low incomes, or young people who have just entered the society, and private owners.

If domestic cars want to occupy the market, low price is one thing, but the quality cannot be ambiguous.

Anba cars are a kind of quality, which is barely acceptable to the public, and the price is also within the acceptable range of many low-income people, so they care about the price.

Whether a van has the function of being superhydrophobic or not is not necessarily that important.

It is important not to increase the overall cost of my vehicle, otherwise it will be difficult for others to accept the price of my vehicle, or it will make my company's profit less than expected.

"Naturally, the price will be a lot higher, and even if I don't say that, you should know that.

But how much higher? This needs to be further estimated by our technical department.

Because we have only done one large-scale experiment now, this batch is about one ton, and such a batch is tantamount to a drop in the bucket for a real large order.

So certainly not as a final result, but I can give an estimate.

It is about 18 yuan a kilogram more expensive than in the past, so I don't recommend using it in many industries, because 18 yuan is basically about half the cost of ordinary powder coatings.

Especially in the furniture industry and the guardrail industry, I really don't recommend using it, but if there is high-end private custom furniture, this kind of furniture can be used, but the amount will be relatively small.

So on top of the choice of color, you can only choose the color and label we have, if you want to customize a unique color, then the price will soar. ”

To be honest, the price of an increase of 18 yuan per kilogram, that is, an increase of 1,800 yuan per ton, is not very high.

Especially for the automotive industry, it's a natural sound.

The price of eighteen yuan per kilogram is less than 8% of the current price of automobile powder coating, that is, the price of powder coating has increased by 8%, but you have to think about it.

With this superhydrophobic technology for powder coatings, once applied to automotive topcoats, this is much more attractive than never waxing.

Who doesn't want their car to maintain a shiny appearance all the time, although it is not necessarily possible to exempt their car from cleaning, but it can reduce the frequency of cleaning.

In the past, the car was washed once a month, but now there may be only one car wash a year after this technology, plus the technology of never waxing, it is conceivable that the advantages brought by powder coating technology can double the sales of cars!

The Never Waxing technique is for lazy people, but also for some people who love cars.

"Mr. Zhang, in the future, all our automotive powder coatings will be changed to this new type, and the number will still be according to the previous one!"

It is naturally a good thing for someone to place an order, but this matter will not be handled by Zhang Xiaofan, so he immediately replied.

"I'll leave these things to the people below, I'm mainly going to introduce you to this technology today, any kind of powder coating can add this technology, but the price is not negotiable for the time being.

We have clerks off-site to contact you, and if you are a former customer, you can convert some or all of the paint as long as you quote the name of the company.

If you are a new customer, then you need to send someone who can sign a contract to sign a purchase and sale contract with us.

Of course, if you can afford our ordinary paints, you can purchase them even if you don't add this technology.

I can tell you very responsibly that the quality and cost performance of our powder coating are definitely among the best in the country, which is one of the best in the country.

That's all for today's technology conference, if there is, you still need to know about the magazine media of this technology, we have a copy of the material, you can pick it up at the door.

If you are a peer or a purchaser, you can also get such a document, which has a detailed introduction to this technology and the recommended application range of this technology. ”

After finishing speaking, Zhang Xiaofan walked out of the hall with relief amid a noisy discussion.

When the meeting was held the next day, Zhang Xiaofan got yesterday's sales data.

Old customers in many industries, especially the automotive industry and the wheel hub industry, basically 98% of the customers have switched to powder coating with new technology.

The increase in new customers is what is gratifying, at least yesterday a few more automotive companies, pipeline companies, decided to adopt this powder coating with new technology.

Zhang Xiaofan's sales target yesterday was about 200 million, which not only completely completed the sales target, but also exceeded 70%.

The sales volume of 340 million yuan and more than 4,000 tons of powder coating can fully be equivalent to the annual production volume of a medium-sized company.

The main thing is that powder coatings using this technology are very expensive and the profit margin is more than 100%.

However, this is not a one-time sale, this is a long-term purchase and sale contract, some up to six months, some up to one year.

Of course, in terms of quantity, these more than 4,000 tons of powder coating are not comparable to the annual production volume of a branch, but the profit margin is definitely exceeded.

This is the biggest benefit of monopoly products, if it is an ordinary product, more than 4,000 tons of powder coating, the profit is about 30 million, maybe less than this number.

The difference is 140 million, so after learning these data, Zhang Xiaofan immediately held a small meeting of three people.

"In the future, our focus will be shifted, especially in your sales department, half of the staff can be used to promote our new technologies and products.

The profits brought by these new technologies and new products are five to ten times that of the old products in the past, and we can completely give up some low-profit industries.

Of course, if the production capacity is sufficient, and the order volume is very large, these low-profit orders should not be abandoned. ”

"Won't it be too fast?"

Deng Xiaoni raised her own questions, after all, the company's revenue is still very ordinary powder coatings, because these powder coatings are large, and the profit margin is relatively low, but you can't stand him The amount is very large.

Nearly 70% of the annual revenue of Zhimei New Materials comes from ordinary powder coatings, which are similar to those used for white guardrails, ceiling coatings, gym equipment coatings, and door and window guardrails.

The properties of these powder coatings are relatively ordinary, and some of the more important technologies are not added, similar to the never wax and the like.