Before Xu Qing's words were finished, the employees immediately exclaimed, they thought that the publicity fee was more than 100,000 US dollars, but they didn't expect it to be 3 million US dollars.

Oh my God! The $3 million publicity fee is more than the assets of the entire Carney Media, where did Xu Qing get so much money? Could it be that the Carney Group injected capital?

Carney Media is really going to rise! They are going to follow suit!

Xu Qing couldn't help but smile bitterly when he heard the employees' discussions, he felt that the $3 million publicity fee was too little.

If he could, he wanted to invest tens of millions of dollars in publicity, but at this stage he could only come up with this money.

After these employees discussed for a while, Xu Qing pressed his hand, asked them to calm down, and said:

"There are four publicity channels, and the funding for each channel is different, the TV channel accounts for 15% of the fund, the newspaper channel accounts for 20% of the fund, the book critic channel accounts for 50% of the fund, and the DM channel accounts for 15% of the fund.

Among them, the TV channel launched the promotion 3 days before the release, and the other channels began to contact the corresponding companies today and negotiate with them, trying to start the promotion next Monday, no later than next Wednesday. ”

The TV channel is too expensive, and Xu Qing can only put this channel until the last moment.

"General manager, will the publicity time be too urgent? Many companies that provide publicity channels generally have publicity cooperation with other companies, and it is basically impossible for them to give up the publicity schedule to Carney. ”

Yang Jin expressed his opinion, and he felt that it was impossible for Xu Qing to start propaganda next Monday.

Those publicity channels have cooperative customers, especially big TV stations and newspapers, and their advertisements are full for half a year, and there is no room for Carney.

"Your question is very good, and that's what I'm going to focus on next. ”

Xu Qing nodded with satisfaction with Yang Jin, Yang Jin dared to put forward his opinion, and the point was to the point.

It shows that Yang Jin is now very interested in "Harry Potter and the Philosopher's Stone", and with the editor-in-chief of such a publishing house, Xu Qing can rest assured that he will be entrusted with the task.

"As we all know, in addition to the fact that the author is a best-selling author and celebrity, the main factors that affect book sales are: authoritative bestseller lists, book reviews, newspaper serializations, book clubs, and advertising.

Authoritative bestseller lists include the New York Times bestseller list, the Publishers Weekly list, and so on.

Because our book has not yet been published, we are not able to make it to these lists, and we will not discuss the charts now.

Then there are book reviews, and everyone knows very well how much of an impact book reviews have on sales.

If there is the New York Times and Publishers Weekly, as well as some well-known professional book reviewers, editors, academics, writers, and celebrities who write book reviews for Harry Potter.

Coupled with the quality of Harry Potter itself, I'm sure that within a few months, Harry Potter could easily sell millions of copies, so book reviews are a very important promotional channel for us.

Newspaper serialization is also a very important propaganda channel, and this channel has a great influence on readers.

If Harry Potter could be serialized in major newspapers such as the New York Times and the Los Angeles Times, it would at least increase the sales of millions of copies.

The Book Club only publishes books that have already been published, and we don't have this channel at the moment.

Advertising is TV commercials, newspaper advertisements, DM and these, these channels are not the focus, but we should not take it lightly.

The above channels, in addition to the advertising schedule is difficult to occupy, other channels we can use money and Harry Potter's own quality to smash their doors, why, you don't believe it. ”

Xu Qing asked with a smile when he saw the disbelieving expression of the employee.

Seeing Xu Qing's question, the employees quickly shook their heads, saying that we all believed what you said, but their suspicious eyes betrayed their inner thoughts.

"It's normal for you not to believe it, indeed, why would those people write book reviews for you? I don't know how many authors want to ask these people to write book reviews.

Why do those big newspapers serialize your novels? I don't know how many authors want to serialize novels in these big newspapers.

You're a miniature publishing house, an unknown writer, and they won't pay any attention to you.

So why do I have the confidence to have these people write book reviews for me, and let these newspapers serialize my novels?"

Xu Qing paused when he said this, and the employees all showed curious expressions, and Xu Qing's words had already mobilized their emotions.

"Because of the quality of Harry Potter, which is where my confidence lies, it is basically impossible for those people to write a review for a bad book, because it will affect their authority.

They are happy to write reviews for very high quality, and if the book sells very well, they can also get fame and add authority to them.

Those big newspapers can't serialize bad books because it will affect the sales of the newspaper, and they are happy to serialize very high quality books because it will increase the sales of the newspaper.

And, of course, 70% of the $3 million. ”

The employees laughed, and in their opinion, if those people wrote book reviews for Xu Qing, those newspapers would have been the credit of $2.1 million.

They don't believe that the quality of Harry Potter can convince those people, those newspapers.

"This is a guidebook on how to promote Harry Potter and the Philosopher's Stone, and you should follow the methods written above to promote it.

I also allow you a certain amount of freedom, but not beyond the framework of the guidebook, and if you have a good pitch idea, you can report it to me, and once adopted, you will be rewarded with at least $1,000. ”

Xu Qing distributed more than 10 manuals to the staff of the publishing house.

After the meeting ended, Xu Qing called Yang Jin to the office and instructed:

"Yang Jin, you know that I have signed a special cooperation agreement with Barnes & Noble Bookstore, and the sales volume will reach 2 million copies in the first month, and you cannot complete the special cooperation agreement without your support.

So the next 2 months you may have a hard time, printing, publicity, publishing, sales these things have to follow you, now the publishing house may not have enough staff, you can recruit some staff. ”

"General manager, please rest assured, I promise to complete the task. Yang Jin said with a serious expression.

"Very good, report any problems to me in time. Xu Qing patted Yang Jin on the shoulder.

After Yang Jin left the office, Xu Qing sat in the office for a while, he was a little nervous.

Because the next 1 month of publicity is very, very important, it determines the first month of sales of "Harry Potter and the Philosopher's Stone".

Although he was confident that the publicity would work as he wanted, he never knew what would happen until the last minute.

Maybe a small accident can lead to a complete loss, and many things that are about to succeed are failed because of a small accident.

He did everything he could, saw the clues after 1 month, saw the results after 2 months, and accepted it calmly regardless of failure or success.