Chapter 18 $3 Million in Publicity Expenses
On Monday night, Xu Qing did not get a reply from Smith, he was not anxious, and he was in a happy mood to visit Manhattan with Carlyle.
On Tuesday, Xu Qing did not get a reply from Smith, he still toured New York, saw the Statue of Liberty, Times Square and other famous attractions, as if he was a tourist to New York.
At 8 a.m. on Wednesday, Xu Qing had breakfast and asked Mina to book three plane tickets to Michigan tomorrow morning.
At 3 p.m. on Wednesday, Smith showed up in the Ritz-Carlton conference room.
"It's been a pleasure to work with, Mr. Smith. ”
"Nice to work with, Mr. Xu. ”
The two chatted for a few moments, then left the conference room separately.
Xu Qing returned to the room with an excited expression, and finally got the sales channel.
Barnes & Noble is currently the most suitable partner, and Xu Qing will take into account the potential of the other party when choosing a partner.
In a few years, Barnes & Noble will become the behemoth of the American bookstore chain, far away from the Baldes Group.
There are 7 books in the Harry Potter series, and it is better to have long-term and stable partners.
He's going to be on the internet next year, and he doesn't have much focus on Harry Potter.
This year, he will stabilize the printing, publicity, and sales of Harry Potter, and then hand it over to the people of Carney Media to deal with.
Maybe when Harry Potter can make a movie, he will take over Harry Potter-related things again.
Xu Qing thought about the content of the special cooperation agreement in his mind again, and suddenly felt that he was really a madman, and it was no wonder that Smith said that he was a madman.
Within the first month of its sale, Harry Potter and the Philosopher's Stone must sell 2 million copies, and Barnes & Noble will not have to pay upfront.
If sales do not reach 2 million copies, all books that are not sold can be returned unconditionally, and Xu Qing will pay Barnes & Noble a compensation fee of up to $2 million.
If it sells 2 million copies, Barnes & Noble will devote the most resources to Harry Potter and the Philosopher's Stone.
All Barnes & Noble bookstores have to sell "Harry Potter and the Philosopher's Stone" on the shelves, and the purchase price is mentioned as the highest, and the payment is settled every month, and both parties share the responsibility for the unsold books and the scrapped books.
This is the main content of the special cooperation agreement, which aims to sell 2 million copies within one month.
Although in the previous life, "Harry Potter and the Deathly Hallows" set a record of 8.3 million copies on the first day in the United States.
However, before the publication of Harry Potter and the Deathly Hallows, six Harry Potters had been published, and five Harry Potters had been made into films.
The quality of Harry Potter itself, the accumulation of fame and the promotion of the movie, made "Harry Potter and the Deathly Hallows" set a sales record.
And now that Xu Qing has no fame in the United States, even if Xu Qing's notoriety is only spread in the San Francisco Bay Area, who would buy a novel written by an unknown person?
The difficulty Xu Qing faced was not only the problem of being famous, but also whether someone maliciously smeared him during the sales period?
Even Barnes & Noble may have deliberately concealed some of its sales figures, or secretly made trouble so that Xu Qing could not complete a special cooperation agreement, and then they received $2 million in compensation.
These situations are all possible, Xu Qing has made some preparations for these situations, but he is not very sure whether these methods are effective, after all, his strength is too weak.
Xu Qing also did not regret signing the special cooperation agreement, as he and Smith said, people always have to do crazy things.
If he doesn't complete the special cooperation agreement, he doesn't worry, because the quality of "Harry Potter and the Philosopher's Stone" is there, and it didn't sell 2 million copies in the first month, and it will definitely sell out in a year and a half.
However, Barnes & Noble will not believe that Harry Potter and the Philosopher's Stone will sell 2 million copies, and Xu Qing will immediately demand that Xu Qing pay $2 million in compensation if he does not complete the special cooperation agreement.
Xu Qing paid more than that, but also more than $4 million in printing costs from Laimer, and the next $3 million in publicity costs.
Previously, Xu Qing used Carney Media, villas, cars, and personal credit to borrow a total of $5 million, and these costs cost nearly $10 million, and there was a difference of more than $4 million that Xu Qing needed to fill.
Xu Qing suddenly felt that he was too bold now! He was the only heir of the Xu family, so he didn't have to take such a big risk at all.
Hemp egg, it's really a big game!
But is it possible for a Chinese to succeed in the United States without taking risks?
Is it possible?
……
At 5 p.m. on Thursday, Xu Qing's plane landed at San Francisco International Airport.
At 10 a.m. on Friday, Xu Qing convened a meeting with all the employees of Carney Press.
"Harry Potter and the Philosopher's Stone has been printed at Laimer, and the sales channels have been completed, and it will be officially released by Barnes & Noble one month later.
Next is the promotional session, from today to the release date for one month, we will promote "Harry Potter and the Philosopher's Stone" on various promotional channels to build up as much momentum as possible. ”
Xu Qing looked at the silent publishing house staff, knocked on the table and continued:
"The next 1 month of publicity and 1 month of release is my inspection period for you, and if any of you perform unqualified in these 2 months, I will fire him mercilessly. ”
Xu Qing saw all the work attitudes of these employees before, and he wanted to take the opportunity of publishing "Harry Potter and the Philosopher's Stone" to rectify the Carney Publishing House, Xu Qing did not need employees who were messing around.
When the employees with a somewhat lazy attitude heard Xu Qing's words, they were shocked and immediately sat up straight.
"Don't be nervous, if you perform well in the next 2 months, I will be promoted and raised, and if everything goes well, Carney Publishing will soon have a big expansion.
There are a lot of management positions waiting for you, and under the same conditions, I will give priority to promoting you veteran employees. ”
Knocking on these employees and giving them some carrots is the way to go.
Sure enough, these employees immediately showed excited expressions, they are all professionals, and the promotion and salary increase are very wonderful things for them.
After the pre-war mobilization was completed, Xu Qing began to assign work tasks:
"I have chosen 4 publicity channels, which are TV, newspapers, book critics, and DM, do you have any publicity channels to add?"
The employees looked at each other, and then they all shook their heads, in the past, the books published by Carney Press were basically promoted in Carney Newspaper, at most in the Bay Area Times.
Xu Qing said that these propaganda channels, except for newspapers, they have not used them, these propaganda channels need a lot of money, they used to have no money, they can't afford to play.
"I'm going to spend $3 million to promote Harry Potter and the Philosopher's Stone. ”