The naming of the payment platform, Gu Heng easily crossed the hurdle in his heart and settled on the name Alipay. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The specific on-line work is actually divided into two.

Hengcheng Technology is responsible for the specific online and maintenance work, and because of the reason for docking with the Hengchuang trading platform, the publicity work before the launch should be carried out by this side.

It is said that it is propaganda, but in fact, there is only one purpose, which is to do everything possible to make millions of users of the online game forum accept Alipay, a tool that can be used to online recharge and payment, and then slowly get used to it and accept it.

Acceptance, this is a breakthrough process from zero to one, and only by completing this step can we talk about cultivating users' behavioral habits of using Alipay for recharging and consumption.

In order to allow users to complete the process from zero to one, Hengchuang Technology has taken advantage of the convenience of the trading platform some time ago to accumulate a lot of game gold coins and some superb equipment as gimmicks.

The foundation of Hengchuang Technology is the love of the online game forum, the essence of the love of the online game forum is a communication platform, only rooted in this, the user's favor, in order to be able to open the situation relatively quickly.

As a result, the first wave of publicity hung on the i-online game forum on the same day was a huge banner on the homepage: In the first week of Alipay's launch, recharge one yuan, you can buy a voucher worth ten yuan for the i-online game trading platform, and have the opportunity to draw a cash prize of up to 10,000 yuan, or the top equipment in the game, please look forward to it.

Throwing money at it and promoting it in a way that allows users to benefit directly, so as to attract users to sign up and recharge the experience, is arguably the most commonly used strategy after many years.

The vouchers of food delivery platforms such as Meituan, the "first rush gifts" launched by various payment platforms, and the recharge and book delivery coins launched by various novel websites can be said to be a model that has been rotten on the street, but at the moment, such a large-scale publicity offensive is definitely the first one.

But no, recharge one yuan, you can buy ten yuan of trading platform vouchers, which is equivalent to sticking nine yuan, if there are 100,000 people to recharge, then you have to smash into nearly one million, and there are hundreds of thousands of users to recharge, that is millions.

In addition, we have to add the cash and game equipment lottery that is said to be worth millions, which is estimated that in order to launch this Alipay platform, Hengcheng Technology must at least smash millions, which undoubtedly requires enough courage and confidence.

You know, in 2002, among the domestic Internet companies, there are still only a handful of companies that can make profits, and companies that have the courage to take out millions of dollars for publicity and promotion cannot be said to be no, but most of them are carried out in a mode of advertising and diversion from other websites, rather than directly in the mode of distributing benefits to users like the Alipay launched by Hengcheng.

The reason why Gu Heng adopted this model is because he knows that if the payment platform wants to open up the situation, it is fundamentally different from products such as deductions and three major portals.

For example, buckles, portals and other products, when the flow is diverted from the outside, the key to retaining users lies in whether the product is easy to use, whether the website content is attractive, in essence, users do not need to pay a penny.

The payment platform is different, whether it is good or not, whether it is convenient to use, there is a threshold that needs to be crossed, that is, the user's money bag needs to be opened, only when the recharge is used, whether the payment platform is convenient, can there be a more intuitive experience.

It is precisely this threshold, in today's era when online consumption has not yet become popular, making it difficult to expand it all at once, even if millions of users are introduced, if there is no plan to recharge and use, it will not help, not to mention that Alipay, which is currently in line with the online game trading platform, can provide trading methods, which are limited to game coins and equipment in the game industry, and are not suitable for a wider audience.

Therefore, Gu Heng did not think about diversion, but planned to take root in the love online game forum for deep cultivation, break through the defense line of these millions of users, and cultivate their online consumption behavior patterns.

Nowadays, there are nearly 100,000 players who have online transaction records on the game equipment trading platform of online games, and it is relatively easy to develop to Alipay, but this number cannot meet Gu Heng's expectations.

Therefore, in order to mobilize other users on the iOnline Game Forum who have not had a record of buying and selling on the game equipment trading platform, he finally decided on this propaganda campaign of smashing "millions".

And the reason why Gu Heng has the courage to smash millions in anger is that in addition to being worth investing in Alipay, there are two other reasons.

First, it is the 36 million funds that were cashed out in the two layers of shares of the iOnline Game Forum, and the second batch of 12 million has been received.

Second, the millions of investment is not all borne by Gu Heng alone, in about half a month, he has already communicated with several game companies such as Shengda and asked them to cooperate appropriately.

This falls on the vouchers and the game equipment used for the lottery.

It is said that one yuan can buy a voucher of ten yuan, but the game gold coins and equipment are virtual items, which itself has no value, and there are many people who hold it, so it gives the game gold coins and equipment the value of being exchangeable with cash.

In terms of the influence of the online game forum on the game industry today, it is not difficult to get a batch of gold coins and equipment from some game companies at a price far below the market.

Take Shengda as an example,Some time ago, there was just a private server incident,It can be expected that it will be a matter of time before it turns from prosperity to decline,In this case,How to quickly dig gold at this most glorious moment,It has become an important matter in the same position as the fight against private servers。

When Gu Heng put forward a strategy, saying that the legendary point card could be purchased on the iOnline Game Forum, and the ten-yuan coupon could be regarded as a discount sales activity for the legendary point card in a sense, it was impossible for Shengda not to be moved.

In this way, Gu Heng successfully controlled the cost through this series of measures, even if the investment in the cash lottery was included, it is expected that the publicity expenditure will eventually be controlled at about one million.

Is it worth throwing millions?

Many laymen who haven't figured out the doorway still can't see the doorway clearly, and feel that Gu Heng is purely losing money and making money.

And Gu Heng saw that he had been swiped by words such as Alipay on the iOnline Game Forum, but he smiled.