A prophet of the future situation, many ideas and ideas born from previous lives, have always been Gu Heng's most valuable assets. Pen, fun, pavilion www. biquge。 info

With this wealth, he believes that even if he just swaps shares with Shengda, there is no such thing as taking advantage of the other party.

On the contrary, it is a true path of strong alliances.

Shengda relied on the terrifying cash flow of the legendary daily income and the things in Gu Heng's head, the combination of the two, it was completely dry wood and a fire, and it burned at one point.

With enough funds, Gu Heng can make more layouts and open up territory in other fields, not to mention far, go to Beijing, Shanghai and Guangzhou to cover a few pieces of land for three or five years, at least ten times more, this is a profitable deal. On the other hand, because of the deep-seated interests tied to Shengda and because of his limited personal energy, he will inevitably take Chen Tianqiao to fly with him.

Of course, this is just an ideal result, you can't force it, it's impossible to say to Chen Tianqiao stupidly, cooperate with me, I can take you off, otherwise, you can take the jujube pill these words.

Under the asymmetry of information between the two sides, the result was that Chen Tianqiao just took Gu Heng's words as a joke, smiled and didn't make a sound.

This is understandable, standing in his position, YY Game, which has just heated up the topic at the moment, is indeed not qualified to talk about the topic of share swap with Shengda, after all, he is not a master who can pinch and calculate in the temple, and it is impossible to know how valuable the things in Gu Heng's head are.

I was just holding the mentality of giving it a try, but when I got this result, Gu Heng couldn't talk about how disappointed he was, since he couldn't catch the express train, he walked honestly and walked forward step by step.

With today's situation, he has some self-confidence, and believes that he can move towards a broad road without relying on any external force.

Under the change of mentality, even Brother Xiao Ma has never come to the door, he is not particularly anxious, and has an attitude of getting lucky and losing my life.

End of April......

In view of the increasingly high atmosphere of the "National Landlord Fighting Competition" on the Internet, as well as the expectations of many users, Gu Heng proposed that the YY game be launched in advance, a few days earlier than the original "May Day" plan.

The plan can't keep up with the changes, and this phrase is perfectly embedded in this promotion campaign of YY Games.

Gu Heng expected that this publicity would have a good effect, but he did not expect that it could cause such a sensational effect of national heated discussions.

When you think about it, it seems to be understandable.

First of all, seize the time, at this tense moment of the national anti-Japanese war against SARS, watching some epidemics reported in the news every day, the public's nerves are too tense and too depressed, and they really need some entertainment activities to relieve their nervous mood.

In addition, this national landlord competition has enough novelty and fun.

An interesting competition that has no threshold and mobilizes netizens across the country to participate in the real sense was launched in this year, which itself has its own topicality and eye-catching effect, not to mention the gimmick of rich prizes.

Think about a few years later, Alipay's Wufu activity can bring hundreds of millions of users to participate, and this national landlord contest is still reasonable after publicity, through word-of-mouth fermentation, and can have such a brilliant performance.

Looking at the more and more voices of anticipation on the Internet, although Gu Heng expected it, he couldn't help but feel a little complacent, and the facts have proved that all the investment is worth it.

However, satisfaction is satisfaction, and the first successful step is not yet to the point where you can relax.

Now that the heat has been stirred up and the appetite of users has been fully satisfied, it is time to put something out.

If it has been hidden, it will inevitably be resisted by some users, and hunger marketing also needs to be mastered.

Therefore, at the end of April, Gu Heng organized a meeting of the relevant team responsible for the launch of the YY game.

The content of the meeting is to release the official version of the YY game, as well as introduce the specific process of users signing up for the "National Landlord Competition".

Just halfway through the meeting, a prompt suddenly sounded on Gu Heng's computer used to demonstrate PPT.

There is a new mail!

Gu Heng was just about to close it casually, but he glanced at a few words coldly, his eyes did suddenly brighten, and he opened the mailbox for the first time.

"Alibaba Group" "Buy" "Taobao Domain Name"

In just a few crosses of the email content, Gu Heng swept these important information points at a glance, carefully read them several times, and finally confirmed that this was an email from Ali Company, with only one purpose, that is, to buy the domain name Taobao from him.

Suppressing the small excitement in his heart, after Gu Heng finished the meeting, he began to ponder alone.

After waiting for so long, there has been no news from Brother Xiaoma's side, Gu Heng still thought that the other party had given up using Taobao as a domain name to build a platform, but now it seems that the inertia of history has not shifted here.

But then again, Taobao, a domain name that can be said to be a perfect fit for e-commerce, does have a certain attraction for Ma Yun's team, which is already planning to transform into the C2C field.

This is like if someone opens a store, and has already thought of a very good name, but finds that the store name is occupied by someone else, and needs to spend some money to buy it back, then he may not easily give up the store name, but will understand whether the price of buying the store name is within the affordable range, and then decide whether to give up.

Whether the signboard is loud and easy to remember is not a trivial matter for a website platform. Especially in the eyes of industry insiders, a good domain name can play a more important role than a resounding name for a store in reality.

As we all know, Internet users search for websites, generally speaking, there are two ways, one is to directly enter the URL, that is, to use the form of three W dots COM, through this search method, the final is to jump directly to the web page.

On the other hand, enter the keyword you want to query in the search box of the browser, and a series of content related to the input keyword will be exported, and users can find the website they want to enter from this series of content and click to enter.

To summarize briefly, using URL search is a precise targeting, but only if you can remember the domain URL, you can go straight in.

Through keyword search, a series of related content will appear, and you will be able to find it quickly only when the website you are looking for ranks high, otherwise you will need to go to the second page, the third page, or even turn to the Nth page to find it.

These factors determine a simple and easy-to-remember and very recognizable website, which can virtually improve the probability of the website being remembered by users after promotion in the era when most users do not have the habit of collecting URLs.

To put it bluntly, the current Ma Yun has just started in the field of C2C, everything is starting from scratch, if you give up Taobao and use a domain name that has no characteristics, or even complex and difficult to remember, some users will go to the platform once and want to go again for the second time, it is very likely that they can only give up because they can't remember the name and URL of the platform.

It's like a reader searching for a book, a novel that he saw a few days ago, because he didn't have the habit of adding it to the bookshelf, and then wanted to search for it a few days later, but because the title of the book was too ordinary, he really couldn't remember it, so he had to give up. On the contrary, if the book is a recognizable title like "Restart a Brilliant Life", then even if it is three or five days apart, or even ten and a half days and a half, it can be easily remembered and accurately searched.

In the same way, Taobao, a domain name that is easy to remember, has a certain degree of recognition, and can fit well with e-commerce, is very valuable in the eyes of some professionals in the Alibaba team, especially when its own platform is just starting out.