China in 2002 was an exciting era.

Just experienced the tide of listing in 2000 and the TO wave in 2001, the entrepreneurs of the new era of China who overcame their greed began to regain their self-confidence, when the VCs tightened their pockets, when the capital market began to ebb from China's Internet, China's talented young people are still full of confidence and eagerness for the sluggish Chinese Internet, and they used their wisdom and fist to collectively launch a new China's movement to go to the mountains and go to the countryside.

In 2002, in the cold wind of the NASDAQ collapse that has not yet receded, the red-clothed teenager Zhou Hongwei appeared for the first time, he took the secret weapon of "Internet real name" to enter the Chinese Internet, and launched the Chinese Internet service 3721 all over China, and also won a reputation that is often talked about: China's first and largest rogue software.

At the same time, Baidu, one of the three major giants of China's Internet in the later generations, finally got the approval of Baidu's board of directors at the insistence of Robin Li, and went around to the front of the portal, Baidu launched a new bidding ranking model, before the advent of the mobile Internet era, Baidu bidding ranking dominated the next decade of China's search engine, and Robin Li became the man who choked the throat of China's Internet.

Of course, the most dazzling star of the movement of New China to the mountains and countryside is a young man named Chen Tianqiao, who got the Korean contract with the model of empty gloves and white wolf, and with the support of server manufacturers Dell and China Telecom, he pioneered the Internet café into the stronghold of his own online game "Legend of Blood", forming the legend of "Legend of Blood" in Internet cafes across the country, thus completing the most classic commercial game of making something out of nothing in the history of China's Internet and even in Chinese history.

Chen Tianqiao has a close friend named Jiang Nanchun.

Jiang Nanchun is a self-reliant and intelligent person, when he went to college, because he couldn't afford to pay off the money he owed to his classmates, he didn't care, Jiang Nanchun, who was still a freshman, entered the Chinese advertising industry, when other students were still in love in college, Jiang Nanchun had already used Big Brother; when others were still thinking about where to find a job after graduation, Jiang Nanchun's business has monopolized 90% of China's IT advertising.

Life can't always be smooth, Jiang Nanchun, who is often favored by fate, ushered in the biggest setback in his life in 2002, because of an Internet crisis, after his large investment suffered huge losses, Jiang Nanchun is on the verge of bankruptcy, and his best friend Chen Tianqiao has become the maker of the Chinese Internet with the popular "Legend of Blood", and the infinite scenery of his friends is even more embarrassing.

At a party, looking at the high-spirited Chen Tianqiao, Jiang Nanchun wrote such a text: "Life is like rushing on the road, on the way I saw a big bus, there were many people on it, it must be a good industry, and I rushed up." With my youth and strength, I pushed a lot of people aside, and finally found a place by the window. Since then, I have my name in the rivers and lakes, and my status in the industry. But Chen Tianqiao didn't squeeze into the bus, he continued to walk forward, and soon, he found an open-top Ferrari on the side of the road, he pulled the car door, stepped on the accelerator, and walked away. ”

This passage fully reflects the depression and confusion in the heart of Jiang Nanchun in 2002, he was squeezed by others on the bus, but his friend Chen Tianqiao has driven a convertible Ferrari away, and he is on the verge of bankruptcy He wants to catch up with Chen Tianqiao's pace, too much to get in and out of the predicament to achieve a big turnaround, and is extremely eager to find a new industrial model and build a new media.

A person's life is nothing more than the mutual movement of chance and inevitability, and the frustrated Jiangnan hoe found an idea that changed his life when he was waiting for the elevator by accident - the elevator was used as a TV focus advertisement. So far, he has opened a new chapter in China's media industry and become the first person in China to ring the NASDAQ opening bell!

In the elevator of Block C1 of the New Century Cultural Plaza on the bank of the Qingpu River in Qingchuan City, Gu Bei, who had already understood all this, wanted to enter the field of China's focus advertising, and unceremoniously stole Jiang Nanchun's creativity to share with his best friends. This is the result of his careful consideration, and the only path he can take in this life.

There is no doubt that China in the next ten years is the world of the Internet, but Gu Bei is very self-aware, he does not understand the Internet, rather than choose an unfamiliar field, it is better to be rooted in the media industry he is familiar with, as a prophet, as a media person, Gu Bei knows a lot about Jiang Nanchun's family history and Focus Media, which will be the fourth level outside BAT.

Next, what Gu Bei wants to do is to fully replicate Jiang Nanchun's Focus Media concept, use the elevator as a scene, and use the expressive and dynamic LCD TV medium to create a specific time and space for the specific audience group of white-collar workers, constituting a mandatory viewing environment.

You must know that the office workers of high-end office buildings are almost 25~45 years old, highly educated, high-income business management and fashion white-collar workers, they are not only the most active creators of social wealth, but also the most important consumers of high-end goods, and the 20% that advertisers of high-end goods value the most.

With the advent of the Internet entertainment era, this group of high-end people is getting farther and farther away from traditional media, and the trust and acceptance of traditional media are getting lower and lower, and it is becoming more and more elusive, and the audience of elevator TV advertising is almost all white-collar workers who often go in and out of high-end office buildings and other places, and the target audience positioning is quite clear, for those fashionable and high-end products, this is the most direct and high-hit advertising media, which will make entrepreneurs all over the world rush to it.

******

pondering all the way, Gu Bei and Shen Cheng came to Yuexiu Advertising Company.

Yuexiu Advertising's business has expanded rapidly, and has developed to more than 60 employees, Shen Cheng who often comes to Shen Cheng is very familiar with everyone, and Gu Bei has not been to the company during the period of his injury, many ordinary employees do not know each other, looking at Gu Bei on crutches is particularly strange, Gu Bei turned his head and asked if Mr. Zhang is there?

At this time, Liu Xiaochuan, who came out of the conference room, saw Gu Bei and immediately greeted him, Liu Xiaochuan had been promoted to the director of the advertising department, and he told Gu Bei that Zhang Xuebin and Liao Jianxin went to the construction site of the cultural column of Bayi Road.

Gu Bei nodded and asked Liu Xiaochuan if the eighteen print advertisements in the third issue of "Solo Singer" were done?

Liu Xiaochuan replied: "We are working overtime to rush out, and now the visual brilliance part has not been completed, and we will strive to get it out for the final review of the customer in the next few days." ”

"As soon as possible, you guys work hard, don't affect the publication of "Soloist". At present, Gu Bei wants to engage in elevator TV advertising business, and the biggest problem he faces is that he has no money, this thing really has to rely on money to open the way, he hopes that "Solo Singer" will be published as soon as possible and collect a start-up capital.

Liu Xiaochuan nodded and said that we will work overtime.

Gu Bei nodded, said hello to the staff, and came to his office.

Shen Cheng closed the door.

The business of elevator LCD TV advertising is too easy to copy, anyone can guess the huge benefits in this, anyone can do it, so it is Gu Bei's highest level of secret, and the fewer people who know, the better. From this point of view, Gu Bei was able to tell him such an important trade secret, which made Shen Cheng's heart heavy.

Gu Bei sat on the office chair, looked at Shen Cheng, and found that this kid's expression was a little complicated.

Gu Bei laughed, maybe he had realized his attitude towards him.

Once this idea enters the implementation stage, it must use the fastest speed to seize office buildings all over the country, because it is not impossible to copy, but too easy to copy, Gu Bei must get as much market share as possible before others find that this idea has huge commercial value and copycat. Time is pressing, Gu Bei wants to expand the business of elevator TV advertising as soon as possible, it will not work alone, he needs a close friend or even more with the same concept to help him.

There is no doubt that Shen Cheng is the best candidate.

Gu Bei has lived for so many years, and he doesn't dare to say that he has any great skills, but he has a little experience, and he is still relatively accurate in looking at people. Shen Cheng is an enthusiastic, diligent, and enterprising young man, conscientious in his work, smart and down-to-earth, and is very popular with his classmates in the class, coupled with the ironcore relationship between the two, who else can Gu Bei trust him?

Gu Bei lit a cigarette and said: "You already know my thoughts, why did I tell you such an important trade secret, you should also guess, the potential of installing LCD TVs in the elevator for advertising, you should be able to have a preliminary judgment, the traditional newspaper TV media has gone downhill, the future of China's media industry is the world of focus, we have this idea, we must lay out as soon as possible." ”

Shen Cheng didn't make a sound, reached out and picked up the lovesick bird on the desk, lit it and smoked.

Shen Cheng had never smoked before going to college, his family was poor, and he couldn't afford to smoke this thing, and later joined Yuexiu Advertising, and there were many and miscellaneous things, from the business of "Solo Singer" to Yuexiu Advertising; from the Bayi Road Cultural Column Project to the operation of the Food Culture Plaza, and there was also an unrelated apricot blossom vinegar business, he was busy every day, he knew that Gu Bei had no choice, and he and Zhang Xuebin had two guns on hand, but he was under great pressure and slowly learned to smoke.

Smoking and smoking, he slowly fell in love with this thing, he found that smoking is not useless, at least it can keep people calm when they are excited and anxious, and at this moment, Shen Cheng can't help but feel up and down every time he thinks of the business potential of Gu Bei's idea, but cigarettes can keep his head clear, analyze the meaning of Gu Bei's words, how should Enron Media lay out elevator TV commercials?

Shen Cheng threw the cigarette butt into the ashtray and snuffed it out, and said: "I think it's too big in the early stage of this business, and it is a lot of money to let the high-end office building agree to us to settle here, as well as the funds for the purchase of LCD screens, as well as the salary of advertising salesmen, etc., with the current company's funds are not able to support it, otherwise we will first put this project on hold for a period of time and accumulate enough original costs to start." ”

Gu Bei smiled: "But time waits for no one." ”

Shen Cheng didn't understand, Gu Bei knew that the idea of elevator TV advertising was conceived by Jiang Nanchun at the end of 2002, and he vigorously developed this industry in 2003. He remembered that he once described in a book the history of Jiang Nanchun when he first became Focus Media, Jiang Nanchun carried a display screen all over the street every day to find office buildings to promote his business, the opposition of property management, and the indifference of unwitting white-collar workers once made the ambitious Jiang Nanchun suffer a big blow, but as the number one person in China's media industry, how could Jiang Nanchun give up because of this setback?

Gu Bei knew that in terms of ability, he couldn't compare to Jiang Nanchun.

It's not inferiority, this is called self-knowledge, compared to Jiang Nanchun, he is just an ordinary person, the only advantage is that he stole Jiang Nanchun's creativity, so he has no intention of competing with Jiang Nanchun in this business, the best way is to lay out and seize the high-end office buildings in Qingchuan City as soon as possible before Jiang Nanchun thinks of this idea, after all, there are so many office buildings, and he grabbed one less building, and when he collected all the office buildings in Qingchuan City, Jiang Nanchun can only sigh no matter how big his ability is.

As far as the current situation is concerned, the time left for Gu Bei is only half a year, which is not much, so Shen Cheng put forward the proposal of temporarily shelving this project from a rational point of view and accumulating enough original capital to start again, Gu Bei could not accept it, he smashed the pot and sold the iron to sell the house in his hometown and also wanted to start this project.

Gu Bei raised his eyes and looked at Shen Cheng opposite: "Don't you understand what I mean?"

Shen Cheng laughed and said, "I know, you didn't think about waiting. I'm not advising you. ”

Gu Bei got up and walked to the floor-to-ceiling window, looked at the rippling Qingpu River outside the window, and said: "This project cannot be stopped, and it must be started as soon as possible, it is already May, I hope to promote this business plan in June, in Qingchuan City, 1,200 Grade A office buildings and 2,800 Grade B office buildings, at least 1,000 office buildings must get elevator channels." ”

Shen Cheng said: "Although most of the current office elevator doors are either no advertising, office buildings can not collect advertising fees; or print advertising, the cost is relatively low, but we want to install the display screen, it must be greater than the price paid by print advertising, if you want to get the annual advertising business of the office building, I estimate that each office building will cost at least 10,000 yuan, 1000 is 10 million, this cost is not small......"

Speaking of which, Shen Cheng couldn't go on.

It is difficult for them to get the 1000 million yuan of office buildings alone, as well as the funds for the purchase of LCD screens, the salaries of advertising salesmen, etc., if the project is expanded, from Qingchuan to the whole of China, it will be the cost of hundreds of millions of billions. This is also the reason why Gu Bei said in the courtyard of the Red Mansion that he was short of money.

"Do you remember the last time I asked you to investigate the office building in Qingchuan City?"

"Of course. Shen Cheng nodded.

Gu Bei turned back to his office chair and said, "Your investigation report mentioned that Tianxing Media has monopolized 80% of the market share of Grade B office buildings in Qingchuan City, if we can cooperate with Tianxing Media, the task of carving up a part of the channel resources can be completed." ”

Shen Cheng thought for a moment: "How can I get it if I don't have money?"

Gu Bei leaned back on his office chair and stared at Shen Cheng.

Shen Cheng nodded: "I'll investigate Tianxing Media first, and I'll give you a detailed information within three days." ”

******

PS: Today's two chapters are combined into one chapter and updated, more than 4,000 words. You don't have to rush to change.,I'll guarantee that the amount of updates per day is about 5,000 words.,Sometimes it's less than 4,000 words.,But the time of the update may not be fixed.,Because I have to go to work.,There's very little time for code words.,So there's no fixed update time.,Forgive me.。