On June 14, Gu Bei went to Bayi Road to inspect the progress of the cultural column project.

The Bayi Road Cultural Column project has entered the construction stage, which is responsible for Liao Jianxin's Handing Construction Company, Liao Jianxin's reply to Gu Bei is to be completed in mid-September, and Qi Jianbin, Secretary of the Qingchuan Municipal Party Committee, cut the ribbon on the 11th National Day. Gu Bei was injured before and had never been to the construction site, so he was a little uneasy, so he called Zhang Xuebin to go to Bayi Road together.

Historically, Dongcheng east of the Qingpu River is the fastest growing and most prosperous area in Qingchuan City, where SOHO Modern City, China World Trade Building, and Financial Center gather, while the development of Xicheng, a half of the city north of the Qingpu River, is relatively lagging behind, until the mid-90s, under the promotion of the Qingchuan Municipal Party Committee and Municipal Government, Xicheng began to renovate the old area on a large scale, a large number of shantytowns were demolished, many polluting state-owned enterprises moved out, and high-end residential and commercial facilities were relocated, and infrastructure construction was optimized.

Yulin District is the most backward urban area in the development of the eight districts of Xicheng, and it is also the poorest and most backward urban area in the sixteen districts of Qingchuan City, and has not yet completed the transformation of the old city, and a large number of enterprises with serious pollution and low efficiency gather here. In order to comprehensively promote the development of Yulin District, the construction of urban spiritual civilization came into being, and the Bayi Road Cultural Column Project and the Food Culture Square proposed by Gu Bei are precisely the products of this background.

When he arrived at Bayi Road, Gu Bei got off the bus on crutches, and the workers were in full swing of construction.

According to Gu Bei's proposal, the Bayi Road Cultural Column project extends from the original planning of six kilometers to 12 kilometers, running through the entire food and culture square, and each group of cultural columns will change the content regularly in addition to promotional slogans, "Jiang Da Said" cartoons, and excerpts from newspaper reports.

At present, all the cultural columns in the country allow readers to stand and read the newspaper, Gu Bei came up with an idea, fix a row of bar chairs in front of the cultural column and match it with appropriate gardening embellishments, so that readers can read the newspaper and rest, and at the same time, Gu Bei can advertise on each chair, killing multiple birds with one stone.

Each group of cultural columns is spaced 4 meters apart, minus intersections, buildings, and green flower beds, it is estimated that there are a total of 1200 groups of cultural columns, and the number of bar chairs reaches 4800, and each group of cultural columns has two billboards, 1200 groups of cultural columns are 2400 advertising spaces, plus 4800 bar chairs are a total of 7200 advertising spaces.

The construction cost of the Bayi Road Cultural Column Project is the loan of the Qingchuan Municipal Finance Bureau for the municipal project, Gu Bei did not pay a penny, but got 2400 cultural column advertising space and 4800 bar chair advertising space, this is the value of creativity and ability, he used the "Jiang Da Said" comic proposal and food culture square project to conquer the municipal party committee.

The progress of the project was in an orderly manner, Gu Bei walked all the way through the construction site on crutches, Zhang Xuebin followed Gu Bei to introduce the progress of the project, and when he walked to the door of the Xinlin Textile Factory with the hatch closed, Gu Bei asked: "What is the situation over there in the Food Culture Plaza?"

Zhang Xuebin said: "This is Liao Jianxin's work, I really haven't paid attention to it, I can't be busy, the advertising business and cultural column of "Solo Singer" are dragging my legs, and I rushed out of 18 print advertisements in a month for the first issue of "Solo Singer", which is really desperate, and this." ”

Zhang Xuebin stretched out his hand and pointed to the cultural column, with a little sigh on his face: "Your more than 600 groups of cultural column projects, each group has to have different propaganda slogans and excerpted articles and reports, and each group has to formulate different 'Jiang Da Said' cartoons according to your ideas, which really kills Yuexiu employees." ”

Gu Bei took out the acacia bird and threw one to Zhang Xuebin, and said: "Didn't you notice? In the value chain of China's advertising industry, advertising agencies like Yuexiu are at the bottom of the stream, making the least money, but paying the most labor, and once the expansion space in the advertising field shrinks, the survival of advertising companies is even more difficult, why? Advertisers have no money to advertise when the market environment is poor, so the fate of Yuexiu is in the hands of advertisers, and this kind of enterprise at the bottom of the food chain is not easy to live, just desperate. ”

Zhang Xuebin smiled: "That's why you insist on advertising channels?"

Gu Bei stretched out his hand and pointed to the framework of the cultural column under construction: "You see what we have paid for this channel that can generate tens of millions of dollars a year? ”

Zhang Xuebin sighed: "Not everyone has the same whimsical creativity as you, how many people can come up with a cartoon like 'Jiang Da Said'? People are different, just take me, I can only do advertising design, so I can only do it in the field of advertising agency, it is a little hard, but this kind of basic work is also full of charm, especially when you design a stunning advertisement." ”

Gu Bei nodded, what Zhang Xuebin said still made some sense, so he didn't continue to discuss this topic, turned around and sat on the chair next to him, and said, "Enron Media has been registered, and the operation of the food culture court will be handed over to Enron Media in the future." Lao Zhang, I'll give you 3% of the shares. ”

Zhang Xuebin laughed: "There's no need to be so generous, right?"

Gu Bei also smiled: "Don't be too little." ”

Zhang Xuebin smiled and shook his head, in Yuexiu Advertising, he and Gu Bei jointly hold 50% of the shares, and Enron Media Gu Bei is 100% shareholding, from a certain point of view, he and Enron Media have no interests, now with the establishment of Enron Media, Gu Bei will definitely shift his focus to Enron Media, and even divest part of Yuexiu Media's business, although this can reduce the pressure of Yuexiu Advertising, but also weaken Yuexiu's strength.

Gu Bei may think that he will have an opinion, but how is it possible?

In just half a year, Yuexiu has easily obtained tens of millions of orders through the two high-quality advertisements of "Solo Singer" and Bayi Road Cultural Column, although the start-up capital of Yuexiu Advertising is his Zhang Xuebin, but these businesses are all done by Gu Bei, it can be said that Gu Bei is a strategist in Yuexiu, and he Zhang Xuebin is only an executor, so his heart is full of gratitude to Gu Bei.

Gu Bei didn't know what Zhang Xuebin was thinking, and said, "Lao Zhang, are you still unclear about the development direction of Enron Media?"

Zhang Xuebin said: "Advertising channel provider. ”

"Half the truth is that Enron Media wants to be an advertising channel provider, but not an advertising channel provider in the traditional sense. Gu Bei plans to tell Zhang Xuebin about Focus Media after a while, not because he doesn't trust Zhang Xuebin, and giving Zhang Xuebin 3% of the shares is enough to prove Gu Bei's trust in him, you must know that Enron Media is likely to become a 10-billion-level enterprise in the future. There is a saying called "Invest in peach to repay Li", when Zhang Xuebin pulled him in, he didn't invest a penny to get 50% of the shares of Yuexiu Advertising, this alone is enough for Gu Bei to give Zhang Xuebin such a big gift.

Of course, the current Enron Media is worthless, Zhang Xuebin is fully aware of what 3% of Enron Media's shares mean, so Gu Bei's offer to give him 3% of the shares has a flat response, but he is very interested in Gu Bei's non-traditional advertising channel provider: "You think of a new model?"

Gu Bei smiled: "You'll know after a while, by the way, do you know the manufacturer of the LCD screen?"

"LCD screen manufacturer?" Zhang Xuebin didn't understand what Gu Bei was going to do, and pondered: "By the way, I remember that there seems to be an LCD screen company in Qingchuan that wants to do advertising business in the Bayi Road Cultural Column, and Zhao Xiaonan is in charge of it, so I don't know much about it." ”

Gu Beidao: "You have time to get in touch with them, I want to buy a batch of LCD screens." ”

Gu Bei's leapfrog thinking really made Zhang Xuebin a little unable to react, why do you want to buy an LCD screen in a good way? However, Zhang Xuebin has already seen Gu Bei's more incomprehensible move, spending four million to buy 1,000 tons of apricot flower vinegar, and the apricot flower vinegar is thrown in the apricot flower village and not shipped out for sale. Ask Gu Bei why he did this, Gu Bei would often say that you will know to block his mouth later.

Zhang Xuebin could only smile bitterly, since the establishment of the company, Gu Bei's strategy has not been wrong, so that Zhang Xuebin has 100% trust in Gu Bei, he believes that Gu Bei's purpose in doing this must be an amazing move that others can hardly imagine, so he is looking forward to it and said: "Then I'll go back and ask Zhao Xiaonan." ”

"Well, how is the advertising investment of the cultural column project?" Now Gubei is in urgent need of funds to start the LCD TV network project of commercial buildings, and the investment of the cultural column project is urgent.

Zhang Xuebin said: "It's already been done, our quotation is 3,000 per month for each group of cultural columns, and the monthly revenue of 600 groups of cultural columns is 1.8 million. ”

Gu Bei smiled: "It's normal, after all, it's a key project of the municipal party committee." ”

The rise of electronic media has greatly shrunk the cultural column in the city, but the market still has a strong demand for the traditional position of the cultural column, and this is a key project of the municipal party committee.

Gu Beidao: "What is the form of advertising agency fees?"

Zhang Xuebin smiled bitterly when he heard this: "The contract has not been signed, there is no other reason, we are not manpowered, and now we have just finished the eighteen graphic design advertisements of "Solo Singer", but more than 600 groups of "Jiang Da Said" comics have killed everyone, and there is no time to do the design plan of agency advertising, and it is impossible for advertisers to sign contracts without plans, so the payment method of advertising agency fees has not yet been decided. ”

Gu Beidao: "If there is no one, then we will recruit people, Lao Zhang, I found that your literati temperament for advertising is too heavy, our company is developing rapidly, don't be afraid, being an advertising agency itself is the most tiring and bitter thing, when you can't let employees be cattle and horses, we have to keep up with first-class 4A advertising companies such as Ogilvy and J. Walter Thompson, and it's a big deal to poach creative people from them at a high price." ”

Gu Bei paused, and said: "Also, the monthly advertising agency fee for the 600 groups of cultural columns is 1.8 million, and we only recruit annual advertisers, and we must pay the annual advertising agency fee in advance, and all those who do not agree will be withdrawn." ”

Zhang Xuebin said with a bitter smile, he was educated by a teenager more than ten years younger, and his heart was really not a taste, but Gu Bei didn't seem to say anything wrong, he was born in the Chinese department, and he has been a copywriter for more than ten years, and his literati temperament is indeed a little heavy, a little unenterprising, and has no adventurous spirit and pioneering spirit, which is also the reason why he is rooted in the most basic advertising agency field.

Gu Bei looked up at the twilight sky and said, "It's not early, send me back, you and Shen Cheng can do the business reorganization of the two companies." ”

Zhang Xuebin helped Gu Bei get into the car and sent him back to the courtyard of the Red Mansion.

The next day, Zhang Xuebin and Shen Cheng began to restructure Yuexiu Advertising and Enron Media.

Divided into two legs, Enron Media is responsible for the advertising of "Soloist" and Bayi Road Cultural Column, as well as the operation of the food and culture court and the upcoming LCD TV network project of commercial buildings, which is characterized as the role of advertising channel provider. Yuexiu Advertising took over the advertising agency business of "Solo Singer" and Bayi Road Cultural Column, and transformed into a full-case advertising agency service provider, based on media strategy, planning and purchase service providers. The two companies complement each other's advantages, create a closed loop of media, and form a diversified operation.

At present, one company has just been incorporated and another company is in its infancy, and the business divestiture is not complicated. The purpose of Gu Bei's request is to let the two companies have their own clear positioning, rather than mixing together to form a conflict.

As for Enron Media's office location, Gu Bei asked Zhang Xuebin to rent the vacant office opposite Yuexiu Advertising as the office area of Enron Media, Zhang Xuebin is a leader, with only two employees, Shen Cheng and Zhao Tuo, one is responsible for all the company's business, and the other is responsible for picking up Gu Bei, who is not dexterous.

On June 14, Gu Bei called Zhang Hanyi and invited her to come to the courtyard of the Red Mansion for lunch.

Of course, the purpose is not to eat, but to talk to Zhang Hanyi about inviting her to join Enron Media, after the establishment of Enron Media, Gu Bei must consider the construction of management, before Yuexiu Advertising, he has been doing a hands-off shopkeeper, most of the company's affairs are Zhang Xuebin is in charge, seeing the establishment of Enron Media, there are more and more businesses at hand, and the problem of insufficient manpower is too serious.

Zhang Han is also in the senior graduation season, and there are a lot of things, all kinds of casual meals, graduation thesis defense, and work matters, and he is busy and can't see anyone all day. Originally, Gu Bei wanted to go to Zhang Hanyi in person, but he has been plagued by a leg injury recently, with a fractured lower leg in his left leg, and the doctor said that it would take at least three months to walk with crutches.

Today, Gu Bei called Zhang Hanye.

Zhang Han also told Gu Bei on the phone that he was attending a classmate's dinner in the back street.

When Gu Bei heard this, he knew that he wouldn't be able to see Zhang Hanyi again today: "I said Chairman Zhang, do you have to ask me to visit the thatched house three times to invite you, Zhuge Liang, right?"

Zhang Han also said: "If you are Liu Bei, then I won't go to your nest, the country can't be defeated, and I have to give you the unaffordable Adou to death." ”

Gu Bei smiled: "Then do you want to vote for that wise and martial monarch?"

Zhang Han also said: "This still needs to be asked, Cao Cao, Cao Mengde, Xiaoxiong." ”

Gu Beidao: "But Xiaoxiong didn't become an emperor." ”

Zhang Han also said: "The emperor is only the result, the important thing is that Cao Cao, a generation of heroes, struggled for this result, which I appreciate." By the way, you haven't eaten yet, have you, why don't you come to eat with me, and by the way, talk about your thoughts, how do you plan to fight for this result?"

Gu Bei smiled bitterly: "My legs are broken, how can I go over to eat?"

Zhang Han also said: "That's okay, I'll pick you up." ”

Gu Beidao: "Forget it, you can pack something for me after you finish eating." ”

Zhang Han also said: "You are really casual. ”

hung up the phone, and ten minutes later, Zhang Han also appeared in the courtyard of the Red Mansion.

******

PS: 4500 words, two chapters combined into one chapter.