Wal-Mart supermarket in China, in the past few years can be said to be difficult, I thought he was the world's No. 1 retail group, I think he will be prosperous in China.

In 08, there were not many Wal-Mart supermarkets, and there were more large supermarkets in Yuezhou, such as Parknshop, Carrefour, and China Resources Vanguard.

Walmart actually has a very small market share, so it needs some gimmicks to attract customers' attention.

For example, low prices, or low-price promotions.

This is a very common marketing method in the supermarket industry, reducing profits, lowering product prices, and making sales.

The effect is also very obvious, and even many supermarkets are willing to sell at a loss in order to seize market share.

And then some other means can also be done simultaneously.

For example, the last time she saw this advertisement, food-grade paint.

I saw you say that paint has nothing to do with Wal-Mart, and Wal-Mart will not sell paint.

But this advertisement attracted him, the shelf paint uses food-grade paint, in terms of safety performance, it must be a higher level.

But if you use ordinary paint, in fact, the impact will not be too great.

After all, there is still a layer of packaging between the food and the shelf, but this is a gimmick, so he did not hesitate to ask the supplier to use food-grade coatings.

This is to send a signal to consumers that Walmart attaches great importance to healthy consumption, and we are willing to contribute to the health of the public from the small details.

So such a little increase in the cost, which may be an increase in the cost of about 100,000 yuan, is simply a small meaning, for Wal-Mart, 100,000 yuan for a marketing is simply too cheap, too cheap.

So for Zeng Xin's so-called 15% increase in costs, I agreed with a little pinching.

"In principle, we agree, but you have to guarantee the quality, your products will be tested, if they are not qualified, you will have to pay double the compensation. ”

"As long as the products of the paint manufacturers meet the standards, the quality of our products will definitely meet your standards, and I can guarantee this. ”

As long as the product quality of the paint manufacturer meets the general standard, then as a shelf, there will definitely be no problem in terms of adhesion, and the color can be seen by himself, which can be controlled.

Since this new material and their paint have reached the B-level standard of food grade, then there must be no problem in other aspects, so Zeng Xin dared to agree to Wal-Mart unscrupulously.

Since Wal-Mart is willing to increase the purchase price, Zeng Xin, for Zhimei New Materials, the so-called 46 yuan a kilogram of paint, it doesn't matter.

Buy, buy, buy!

He didn't even want to do a sample, since the price was not so high, and it reached this standard, so he directly bought five tons at one time, which is a month's supply.

Then I bought a set of laser printing equipment, that is, on the paint, to print some logos.

Although Zeng Xin printed it in accordance with the requirements of Zhimei New Materials, "Zhimei New Materials", "Food Grade B", and the date and time.

But Zeng Xin also printed the name of his company, "Xinlong Shelf".

Then it has to be confirmed by the relevant government departments before it can be sold, which is specially emphasized by the sales staff of Zhimei New Materials.

It's not that hard, just make a phone call and send your sample and they'll be able to do it for you within a day.

This way you can sell without any scruples.

On the fourth day of purchase, all the goods were done, and Walmart did not hesitate to pay.

Although Zeng Xin printed the words "Xinlong shelf" on the shelf, it was quite complaining.

However, because the location of the print is relatively hidden, they don't care, as long as the goods are placed on the shelves, they basically can't see these words.

So it's kind of reluctantly accepted.

But Zeng Xin's thinking diverged.

He saw a business opportunity.

Now there are absolutely more than 10 shelf factories in the entire Yuezhou, but they are absolutely the only shelf factories that use food-grade coatings.

That's the opportunity.

The sales of the shelves may not be too much, but there are some things that will definitely sell very much.

For example, some small furniture, small containers, and small filing cabinets in their company.

Some household things, although the profit is not high, but you can't stand his sales more.

In Zeng Xin's eyes, 40% of the gross profit, in fact, is just like that, compared to 7 or 8 years ago, the profit of the filing cabinet at that time was simply a windfall profit, 100% gross profit.

But none of this matters now, and now it has found a new profit point, and for some health-conscious people, this food-grade paint coating product definitely has a fatal attraction.

Nowadays, people are talking about carcinogenic discoloration and heavy metal discoloration.

Suddenly a product, a household product, like a small cabinet, like a small stool, a filing cabinet, a safe.

Those things are very accessible to people, and most of them are touched with bare hands.

This kind of product, if the coating on it is harmful to the human body, then the problem is more serious.

Insiders know that even if there is a part of heavy metals in the coating, the content may exceed the standard, but if it is not a long-term contact, the damage to the human body is relatively small, or even none.

But ordinary people don't know!

So this gives a lot of people room to operate, and when they sell something to customers, they will say that our products do not contain any heavy metals, and fully meet the standards of food-grade coatings.

But what does the product you're using right now?

Think about the paints that you come into contact with every day, which contain heavy metals and organic carcinogens, do you feel at ease?

In this way, what do you want these people to do, people always have the idea of just in case.

So for a product that is a little bit more expensive, 10% or 20%.

Compared with your own health, this little increase in cost does not affect anything at all.

But health is priceless.

So they'll pay for it.

Now Zeng Xin's mind is the same, but he doesn't need to fool ordinary people, he just needs to fool his customers.

The more I thought about it, the more I felt that my ideas were very good, how could I be so smart!

Thinking about it, the corners of his mouth slowly curled.

In fact, when we buy a product, the paint on it can basically be seen from the surface, whether it is good or bad.

As long as there is no foreign matter on the surface of the paint, the color is uniform, and the gloss is uniform, the product you buy is produced by a regular manufacturer, basically a layer of paint, which will not cause any harm to the human body.

However, sometimes when we choose products, we try to avoid positive yellow, not that positive yellow products are not good, but some manufacturers in order to achieve the standard of weather resistance, so the yellow pigments selected may contain heavy metals.