Maybe I want to see as soon as possible whether this so-called food-grade coating can bring a little traffic to the company.

The new supermarket will take a long time to open, and now the decoration is only halfway through, and it has to be re-laid out and the goods are on the shelves, and there are a lot of things.

So he plans to transfer some of the shelves to the old store, which is the one with the largest foot traffic, but the sales are not satisfactory.

FMCG goods like supermarkets are closely related to people's lives, and food, clothing and housing can be said to be related to supermarkets.

Therefore, when selecting a site, it is often close to a large number of residential areas, which can attract more people.

In a large commercial gathering place like the CBD, the business of supermarkets is not necessarily very good, and these people mainly go shopping to buy clothes, maybe to fill their stomachs or watch movies by the way.

People will not come to such a place to buy daily necessities, and at present, General Manager Hu is preparing to be the fourth store.

Just in between, to the east, less than a kilometer away, there are several neighborhoods, and about a kilometer to the west, which can be regarded as the center of the district, where the flow of people is very large, and many people will pass through Walma to and from work.

But very strangely, it stands to reason that the sales of this piece should be very large, much higher than the other ones in Yuezhou.

However, this is not the case, this one is the number one in the mind, but the sales are the second-to-last.

It's still 08 years now, far less than Yuezhou ten years later, so for parking spaces, although there are very few parking spaces in this one, it is definitely not the main factor.

The management has also been puzzled, there is a large supermarket around, Bailian, and the flow of people in and out of that supermarket is obviously more than Walma.

Peers are enemies, so after reflecting to the above, the company immediately approved the plan this time.

Anyway, you don't need to pay anything, tens of thousands of dollars can be solved, this kind of marketing plan is very simple to do.

A few billboards, just at the bus stop near Walyard, put an advertisement, and it costs tens of thousands of dollars a year.

Then at the entrance of Walyard, a long strip of advertising was sewn on the hem.

The meaning of the ad is very simple.

Work in the details, the pursuit of excellence.

With this kind of words, many companies will put such a slogan on their own companies.

Is it true or not?

However, the advertisement still highlights one point.

Focusing on people's health, Walma will replace some of the food shelves with food-grade paint coated shelves that are more conducive to people's health.

Of course, there are some drawings drawn on it.

This is mainly highlighted, but due to the recent advertising of the new material of Zhimei, it is in full swing.

Therefore, it is also emphasized in the advertisement that the paint they use is the product of Zhimei New Materials.

Moreover, there is also laser printing on the top of the food shelf, and the authorization serial number of Zhimei New Materials.

When the billboard was erected outside, passers-by occasionally glanced at it, but there was no urge to go in and shop.

There will also be people who are curious and stand by and take a look.

But it seems like it's just a look.

People who don't buy products here still don't buy here, and people who want to buy products here still buy here.

So the Wal-code, two days later, the statistics.

It was found that there was some slight increase in sales, 1%.

In terms of days, a 1% increase is really insignificant.

There is even nothing to be happy about.

In terms of how often people go in and out of the supermarket, it is generally once every three to five days, maybe longer.

So after two days there is no growth, which is also a relatively common thing, anyway, as long as the sales do not fall, there will always be a time to rise.

This is what most operators expect.

Compared with low-price promotion, such a small marketing method.

It is very normal to have no other effect, if it is a price reduction promotion, then the effect is very obvious, and the next day can significantly remove the results.

This influence may have to go through the fermentation of time, which is what Mr. Hu, who came up with this marketing plan, thought in his heart.

Of course, that's all he can think.

For some operators, they want their marketing methods to be immediate, but how many people can come up with such a solution?

After a week, nothing worked.

Therefore, the management of Walcode is no longer concerned, after all, there are too many cases of failure, and I don't care about one more.

Just lose nothing!

Not to mention the Wal code, it is also a Xinlong shelf with this food-grade paint as a marketing point.

The effect is quite the opposite.

At least, shipments have increased by nearly 20% in a week.

Of course, the profit will be reduced a little, which is no way, after all, the price of food-grade coatings is about twice as expensive as ordinary coatings.

The overall cost will rise by about 13%, but the selling price will not increase by so much, and the price will only increase by about 7%.

If your price is too high, others will not buy your product.

Although later, when Zeng Xin calculated the profit, the total profit decreased a little, but Zeng Xin was very excited.

From the first shipment to the feedback from customers.

All in a favorable direction, and the customer has mentioned more than once that the quality of the paint is very good this time.

In particular, the bright series of paints has been well received, and the white bright light can almost illuminate the shadow of the person, placed in the display cabinet, and the reflection on the display cabinet can be seen from the side, and you can see some high-rise buildings around.

This is obviously impossible for some high-gloss coatings in the past, which makes the overall cabinet look more high-end.

Xinlong's customers are generally some dealers, and they must not only sell Xinlong's products, but also some other products.

This time, the attractiveness of Xinlong's products is much higher than that of other brands, which is the attraction of excellent coatings.

Compared with other brands, the products provided by Xinlong shelves do have some attractive places in color, and their salesmen don't even need to promote this product.

They don't even need to introduce this product, the paint used is food-grade paint.

Therefore, when the dealer fed back to Zeng Xin and needed to increase the purchase of this kind of container, Zeng Xin rolled his eyes.

Fare increase!

That's right, it's to increase the shipping price.

On the basis of the previous one, it is added to 6%, so that the profit of each cabinet is the same as before.

But now the shipment volume has increased so much that this markup is sent in writing, so basically every dealer has received this fax.

The result is conceivable.