Gu Bei surfed the Internet at the Internet café at the entrance of the compound. Pen % fun % Pavilion www.biquge.info

He first logged in to NetEase mailbox, registered a new account, and sent an email to Zhang Xuebin, asking the other party to add his QQ to discuss in detail.

After a while, the QQ avatar flashed.

Gu Bei clicked on the other party, and a dialog box popped up: "Dude, you are Gu Bei, right, I am Zhang Xuebin, the deputy editor-in-chief of the Planning Department of Nongfu Spring." ”

Gu Bei replied yes.

Zhang Xuebin began to talk nonsense with Gu Bei, from Gu Bei's basic situation to the situation in the industry, Gu Bei did not disclose his age and identity, but only said that he worked in Shilin and was also an editor.

Zhang Xuebin didn't think much about it, he thought that the copywriter who could write such an old-fashioned and spicy advertising language copy was mostly an elderly senior editor, and asked Gu Bei for his views on China's advertising industry.

Gu Bei threw out his own point of view: "At present, China's brand enterprises are far from meeting people's needs, establishing brand awareness is the top priority of every company, now you Nongfu Spring is doing something, and doing it very well, but my suggestion is that your company's enterprise propaganda department can not stare at the hard broad, the Internet may be another cost-saving channel that can trigger a large-scale communication effect, and I think that the future of China's Internet will give birth to a new media mode, a kind of audience-centered hidden soft broad." ”

Zhang Xuebin came interested.

He can understand Gu Bei's previous words, but he doesn't agree with the idea of shifting the promotion focus to the Internet, after all, China's Internet has not yet been fully popularized, and the audience is much smaller than that of traditional media, but he feels novel about the "audience-centered hidden soft wide" mentioned by Gu Bei.

Zhang Xuebin asked: "Why do you think so?"

Gu Bei explained the definition of hidden soft broadcasting, you must know that China's soft broadcasting in 2001 has just emerged, and it still has the taste of hard broadcasting, and the hidden soft broadcasting is the most common and practical new soft broadcasting model in later generations, taking the audience as the core, telling a story that the audience likes, saying a news that the audience pays attention to, and then embedding implicit advertising in the news, this advertising model has many benefits, lower cost, stronger communication effect, and better acceptance by people.

In 2016, the era when everyone is self-media and everyone is a source of communication, if you create an excellent latent soft broadcast, it can have an unimaginable communication effect, which is stronger than the CCTV standard king, such as the famous Uniqlo incident, "A pair of dogs/men and women in Sanlitun Uniqlo snapped" The video became popular all over the Internet overnight, and all kinds of jokes flew all over the sky: The world is so big, I want to go to Sanlitun Uniqlo to see;

Who is the biggest beneficiary behind this national entertainment?

Uniqlo!

This is a classic case of hidden soft advertising, the promotion cost is very low, focusing on events and people, and the product is just an attached implicit advertisement, so that the audience unconsciously remembers the Uniqlo brand in their minds.

Gu Bei's words gave Zhang Xuebin a new idea, Zhang Xuebin said: "It can be seen that you have a lot of insights into the advertising industry, do you have any intention of coming to Nongfu Spring to develop? ”

Heh, you want to dig me so soon?

Gu Bei laughed and replied by typing: "Thank you, my current working environment is good, and I have no intention of resigning." ”

Zhang Xuebin didn't expect Gu Bei to refuse so neatly, and he was anxious: "We still attach great importance to talents like you, you can mention the treatment yourself, and the position will also satisfy you as much as possible, if there are any difficulties, we can negotiate and understand." ”

Gu Bei didn't expect Zhang Xuebin to be so polite and virtuous.

First, he has been in this industry for too long, he has seen all kinds of people, he has touched everything, and there is no need to look back at the scenery he has enjoyed.

Gu Beidao: "Thank you for your kindness, but I really have no intention of changing jobs for the time being, I have been quite idle recently, I want to take some orders, do you have any channels for private work?"

There is a common phenomenon in the advertising copywriting industry, doing planning and copywriting not only for the company to do things, but also in his spare time will also take private orders, generally speaking, as long as you want to do and do well, then the private orders at hand will be endless.

Gu Bei's meaning is to let Zhang Xuebin introduce him to private work, Zhang Xuebin, as the deputy editor-in-chief of Nongfu Spring's Enterprise Publicity Department, must know a lot of media and editors, have extensive contacts, rich resources, and have channels to receive private orders, of course, Zhang Xuebin can also make the difference from the middle.

Sure enough, Zhang Xuebin immediately asked: "In addition to advertising, what other jobs can you take?"

Gu Bei replied: "I can write large and small event planning books, promotion planning, copywriting, notices, and advertorials, but my price should be calculated according to the senior editor." ”

There are several prices for private orders, a senior editor-in-chief, a news media reporter or an editor from the Chinese department, and an online writer from Yeluzi, with Gu Bei's ability to integrate the planning skills of later generations, plus the level of advertising planning for Nongfu Spring, he must be super first-class, and no matter how bad it is, it is also the editor-in-chief level. (Note: It is not discriminatory against online writers, I myself write online articles, and I am also an editor who writes copywriting, I know that there is a specialization in the art industry, and the price of soft texts alone, compared with Chinese copywriters from scientific classes, the price of online writers is indeed relatively low.) ）

This is the reason why Gu Bei did not tell Zhang Xuebin that he was still a student, to avoid the other party bullying him too much for being young and lowering the price, in the copywriting industry, in addition to paying attention to ability, he also has to talk about qualifications, because there is no hard standard for the quality of copywriting.

Zhang Xuebin replied: "I have a channel for private work, as for the price, it still depends on the price offered by the supplier, with the current market advertising planning may be high, about five or six hundred and one orders, and the advertorial notice will be lower, about three or four hundred, of course, if there is a large order, it can also be thousands." ”

Gu Bei replied that it was okay.

This valuation is considered to have reached his psychological price, don't think that 500 yuan is very low, this is 2001, his mother's monthly salary is only 800 yuan, as for the last time from Nongfu Spring earned 10,000 yuan, it is really not easy, it is won from tens of thousands of advertising words planning case, he won the jackpot of 10,000 yuan, but thousands of planners have become cannon fodder.

As for the kind of private order that Gu Bei is receiving now, he will have money if he writes it, it is very easy, and the quality requirements will not be so high, he can receive several orders a day, and the price naturally cannot be compared with the bonus of Nongfu Spring.

Zhang Xuebin sent another message: "How many days do you make an order?"

Gu Bei smiled and replied, "You can give me five orders a day." ”

Zhang Xuebin startled Gu Bei!

Generally speaking, it takes two days to write a small point of copywriting, and a week or even half a month for a large point of copywriting, which itself is a mental work, which not only requires excellent writing, but more importantly, creativity, highlights, and differences, to attract attention in just a few dozen words or even a few words, the most time-consuming and energy-consuming.

Gu Bei on the opposite side opened his mouth to five orders a day, Zhang Xuebin was naturally frightened, and it took him a long time before he replied: "Dude, you're not kidding, are you?"

Gu Bei smiled, he had already guessed that Zhang Xuebin's reaction would be very intense.

If it is in the future in 2016, the development of the copywriting and advertising industry has matured, the new media is in a blowout state, and the creativity and ideas have basically been emptied, of course, he does not have the ability to receive five orders a day, and one order a day is enough! But now it is different, today's Chinese advertising industry is still very backward, and he has enough advertising planning ideas and ideas for later generations.

Just like the advertising planning case that Gu Bei did for Nongfu Spring some time ago, even if it was done for senior planning and advertising practitioners, he would definitely not be able to get it out in a month, but Gu Bei was different, he directly took the advertising creative plan of the later generations and got it done in half an hour, so now he has the ability to complete five orders a day.

Gu Bei replied: "You send the order to my mailbox at nine o'clock tomorrow morning, and there will be five orders! ”

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