The next day, early in the morning. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After Gu Bei came to the Internet café and got on the machine, he opened the NetEase mailbox and Zhang Xuebin had already sent five private orders, three advertorials and an event planning case plus advertising copy.

It may be very time-consuming for the current editors to do the event planning case and advertising word copywriting, and it can't be done in three or five days, mainly because the creativity is too difficult, and I don't know how long it will take to conceive alone, but Gu Bei is easy and happy to do, because his mind is full of copywriting plans for future generations.

The biggest reason is that in 1999, the sales myth of "brain platinum" was achieved by the advertorial, and various companies began to pay attention to the advertorial and actively imitate, so as to promote the vigorous development of China's advertorial.

Behind each advertorial is a corporate culture and appeal, so Gu Bei needs to have an in-depth understanding of the marketing intentions of this health care product company, so as to highlight consumers' personal feelings with words, and then create demand and guide consumption.

This is the most time-consuming, most of the time Gu Bei is looking for materials and collecting materials, and there is not much time for real typing, but fortunately, creativity and ideas are not a problem, otherwise he would not be able to catch up with five orders a day.

I didn't go home for lunch, Gu Bei bought a bucket of instant noodles and continued to do things, for a whole day, he soaked in the Internet café to experience the happy life of an Internet addicted teenager, and worked until more than seven o'clock in the evening before he got the five orders of copywriting and sent them to Zhang Xuebin's NetEase mailbox by email.

Zhang Xuebin on the other end had been waiting, and when he saw Gu Bei's email popping out, he couldn't wait to open it and read it, he had full confidence in Gu Bei and could write "We don't produce water, we are just porters of nature." "Such an excellent copywriter editor is definitely not in vain, but the more he reads Gu Bei's advertorial, the more frightened he becomes.

After reading it, the shooting was amazing!

Immediately logged in to QQ, Zhang Xuebin crackled and sent a message to Gu Bei: "Awesome! Awesome! The advertorial you wrote can be said to have created a new genre!"

Gu Bei couldn't help but laugh.

It's not that he's powerful, but the essence of the advertorials of later generations is in his head.

Advertising master Rosser Reeves once put forward a theory that is regarded as a guideline in the industry: the core content of an advertorial is a sales proposition "USP", that is, a "unique selling point", an unforgettable reason enough to generate sales, or "convince people with reason", or "move people with emotion", or "use ** people", and the ultimate goal is "sales achievement".

This is the most significant feature of advertorials in later generations!

In the Weibo and WeChat of later generations, every micro-business is well versed in this, every Internet celebrity is super slippery, and their copywriting is very entertaining, not to mention Gu Bei, an old fritter who has been in the editing circle for more than ten years, as long as he has enough materials, his words can accurately grasp the pain points of consumers.

On the contrary, the 1999-2001 Chinese advertorial is only a yellow flower girl who has just entered the cave room, and has only experienced the climax after the first **, which is completely an emerging advertising model, without paper style and sales strategy are too conservative, popular "paper-style" advertorial, too rational and emotional, not attractive and inflammatory, lack of interest and interactivity, and the sales force is naturally not strong.

This is the reason why Zhang Xuebin praised Gu Bei.

Gu Bei's three advertorials are completely different from the current advertorials in the industry, and the differences are very big.

The first difference: The advertorials in the industry are all worded from God's perspective, while Gu Bei uses the first person, and the sense of substitution between the two cannot be compared.

The second difference: the advertising strategy of the industry's advertorials follows the hard and wide model, while Gubei adopts "hidden advertising", which will not cause consumer resistance. This point was mentioned by Gu Bei and Zhang Xuebin last night, and now, Gu Bei has taught Zhang Xuebin a lesson with practical actions, teaching him how to apply the kung fu of hidden soft text to every aspect of copywriting marketing!

The third difference: Gu Bei's words and language are very fresh and vivid, many words Zhang Xuebin has never seen, but at first glance, he finds it interesting, and feels that there is incitement and eyeball effect, which is beyond the reach of the current advertorial.

As a senior editor, Zhang Xuebin can naturally see how good Gu Bei's advertorial is, his advertorial model will sooner or later cause the industry to imitate it, and what is even more terrifying is that this guy completed five orders in one day, and at that time he moved the idea of digging Gu Bei, this guy is definitely a genius in the advertising industry.

But I couldn't help but think about it.

Gu Bei, such an excellent advertising person, is a popular fried chicken who is robbed wherever he goes, since he rejected him last night, it shows that Gu Bei's current unit is better.

So why did Gu Bei take private orders?

With his talent, he is fully capable of going to the head of the planning department of a large company.

Zhang Xuebin thought about it for a long time and didn't figure it out, and began to settle Gu Bei's salary, five orders today, calculated at the price of the senior editor-in-chief, three soft articles 900, event planning 400, advertising copywriting 500, adding up to a total of 1,008, equivalent to more than a month's salary of office workers, but can't stand the excellent and desperate people, Zhang Xuebin has never seen anyone who has the ability to produce five copywriters a day, and the quality is so high, it is normal to make so much money.

Originally, this kind of private order was settled monthly, but thinking that such an excellent advertising person as Gu Bei actually asked him to take private work, and received five orders a day, Zhang Xuebin guessed that Gu Bei might encounter some difficulties and was in urgent need of money, so he decided to sell Gu Bei a favor: "You tell me the bank card number tomorrow, and I will pay you first out of my own pocket." ”

Gu Bei replied well.

Zhang Xuebin typed again and said: "Tell me if you have any difficulties, and I will help you within my ability." ”

Gu Bei smiled.

Brother's difficulty is that I hope you will cheat me less money!

******

ps: Update three chapters today, ask for collection recommendations, thank you.