Chapter Seventy-Seven: Meiting.com

The traffic exchange agreement reached with Wangyi is to make the online game forum bigger, which is Gu Heng's core strategic deployment, compared with which any plan must be sidelined. Pen × fun × Pavilion www. biquge。 info

But at the same time, as one of the shareholders of iOnline Games, and the two parties have a VAM agreement, he cannot let the other party see himself as a person who is for personal interests, does not pay attention to principles, or even can put aside the interests of shareholders.

It is true that now the love online game forum is firmly in his hands, and he has no need to take care of Shengda's ideas at all. But if you really want to do this, the honeymoon period with Shengda will come to an end, and the most important thing is that it is not conducive to the company's long-term development in the future.

It is important to know that if an Internet company wants to develop and grow rapidly, it is normal to burn money, and if it leaves a black history of pit shareholders, when it wants to seek new financing methods in the future, this black history may become a fatal crisis.

Yes, before Chen Tianqiao called, Gu Heng had thought of the countermeasures, and said unhurriedly: "In fact, with Brother Chen's foresight, it should not be difficult to guess my thoughts, think about it, in the domestic online game market today, the most scarce resource is the gamer, or is it a good game product?"

Chen Tianqiao was dumbfounded for a moment, and only spoke after being silent for a long time: "Although I don't want to admit it, but for now, my country is indeed still relatively weak in game development, and there is a lack of good enough products." ”

There is another sentence that Chen Tianqiao did not say directly, if there are good enough products in China, he will not need to go to South Korea to represent the legend, let alone rely on this game from abroad to successfully rise.

Don't look at the legend as a hot mess at the moment, but in the eyes of the industry, the legend can only be regarded as a second-rate, or even a third-rate online game from head to toe. The reason why it can be popular is completely the result of many factors.

First, the ability to independently develop games in China is insufficient, and it is difficult to meet the needs of many domestic gamers.

Second, games in Europe and the United States have not been able to open the market because they have not been able to catch the excitement of domestic players, so that South Korea, which is closer to China in terms of ideology and culture, has an opportunity to take advantage of.

In fact, if the career setting of the legendary game had not chosen the professions with Chinese characteristics such as warriors, mages, and Taoists, it would not have been able to quickly open up the situation in China.

Chen Tianqiao understands these truths very well, and Gu Heng also knows a general idea, but he doesn't explain them directly.

After all, no matter what, the legend has come out, and it has become a hen that lays golden eggs under the banner of Shengda, so why bother to count its faults, so that everyone is not good to step down.

Gu Heng said: "Since Brother Chen, you also agree with my point of view, then the reason is very simple, even if Wangyi attracted some gamers in the past through the Love Online Game Forum, but this does not mean that Shengda has completely lost these players, because there are not many players to choose from now, and a hot game like Legend is very attractive to them."

In addition, the cooperation with NetYi is quite beneficial to the development of the iOnline Game Forum, which has one of the three major portals, and the daily access traffic is a very valuable resource, if this traffic can be imported into a part of the iOnline Game Forum and develop it into gamers, wouldn't it be equivalent to Shengda also having a larger group of gamers?"

"You mean, let's make the plate bigger together first, and then we will see the level according to our ability?"

"It's easy to talk to a smart person like Brother Chen!"

Gu Heng smiled and slapped a sycophant, over there Chen Tianqiao fell silent again, he faintly felt that Gu Heng should be in a game of chess, but he couldn't grasp the specific context.

A few seconds later, Chen Tianqiao spoke again, but changed the topic: "Brother, the action on my side has been launched, the big action you said last time, when will you be ready to attack, I'm waiting to see what happens." ”

"Soon, probably at the end of this month or the beginning of next month!"

Gu Heng gave a direct answer, and in the other party's congratulations, he ended the call.

After returning to the dormitory, Li Ming, who had just returned from the company, handed Gu Heng a report on the promotion plan of Meituan.com submitted by the company's marketing planning department.

The plan was originally required to be submitted on May 14, but when the marketing department conducted market research, it found a more troublesome thing.

At the beginning, the marketing department took into account the limitations of Meituan.com, and set a promotion plan centered on Hunan University and gradually covered other universities. When the time is ripe, all colleges and universities in the city will be used as a point to radiate to the surrounding areas.

The problem lies here, when the marketing department went to the Normal University near Hunan University to conduct market research, it was found that the Normal University already had a similar website.

This check, it's amazing, not only Normal University, but also Shonan University, which is not far away, have all been preemptively occupied by a website called Meiting.com.

After in-depth investigation, it was found that Meiting was stationed in those universities about a month ago, and the publicity and promotion methods adopted were similar to those of Meituan.

When he received this news, Gu Heng's surprise in his heart was conceivable, although he had long been prepared to be followed, he didn't expect it to come so quickly.

Don't look at Meituan's popularity in Xiangda, but that's all on the surface, as long as you analyze it in-depth, it is not difficult to find that the actual revenue is not very much except for maintaining the operation of a technical team.

If it weren't for this, Gu Heng would not have always taken a free-range attitude towards Meituan.com, and devoted more energy to the framework of the iOnline Game Forum.

However, although he didn't take Meituan's profit in his eyes, he was unwilling to let him easily give away the fruits he had bred to others.

Therefore, the battle still has to be fought!

You have seized the market of the two universities in Xiangnan and Normal University, but in the entire Xiangshi City, there are still many universities, as long as the other universities are occupied first, and then in turn the Meiting Network is encircled and suppressed, the fruits of victory will eventually belong to him.

After looking at the specific plan of the marketing department, Gu Heng read a core idea from it, find an agent!

The platform and development model of Meituan will be provided for a fee, and a group of enterprising students from other universities will be recruited for cooperation, so that the other party can promote it, provide technical and strategic guidance in the early stage, and only charge a small fee in the later stage.

The only premise is that the other party is only borrowing the platform of Meituan, and has the right to use and manage the Meituan sub-site of the school, but has no ownership.

The benefits of this are obvious, and the company does not need to spend huge manpower and material resources to promote them one by one, and they can make the plate relatively quickly.

The disadvantage is also obvious, if you have ambitions and ideas, you may find a team to carry out independent research and development, and launch a group buying platform similar to Meituan to fight in the ring.

However, in general, the benefits outweigh the disadvantages, and the disadvantages can be effectively prevented.

Although Meituan does not have a high technical threshold, for the student group, if you want to develop such a platform, the initial investment alone is not a small number.

But if you are willing to act as an agent for Meituan, there is no investment, the platform has ready-made, and the maintenance and upgrading are handled by the technical personnel of Hengchuang Technology, as an agent of students, as long as you do a good job in the early publicity, and some communication users and hotel merchants in the later stage, in addition, it is basically the rhythm of steady earning, because the cost has been allocated to Hengchuang Technology.

Based on this consideration, Gu Heng believes that it is feasible to find an agent!

As for the cooperation model, it can adopt the same model as Shengda, which is to open sub-stations of different universities on the website platform, and the students of the agent will carry out the daily management of the sub-stations, and the main station will be coordinated and supervised.

Therefore, it can be regarded as a win-win cooperation.

But there is one thing that Jiang Cheng and others don't know, that is, Gu Heng has not included Meituan in the company's core development plan from beginning to end.

It would take too much effort and too long for Meituan to develop into a huge platform covering the whole country, at least until smartphones became widespread.

Therefore, his idea is relatively simple, that is, to make Meituan's plate as big as possible, at least to the extent of covering the city's colleges and universities, and then package this piece of business, which is not the company's core business, at a good price.