In 2001, an online game called Bloody Legend landed in China, and in just about half a year, it has swept the country, with more than one million registered users and the highest number of simultaneous online users exceeding 300,000. Pen ~ fun ~ pavilion www.biquge.info

As a domestic agent, Shengda also relies on this game to make money every day, and it is in the limelight for a while.

At the beginning of May 2002, Shengda, which gradually became more and more capitalized, began its new journey, spending millions to build an industry-leading customer center.

At the same time, the iOnline Game Forum, which has become well-known in the industry, has officially entered the historical stage as the official designated exchange forum of Shengda, opening a new chapter.

In just a few days, the number of registered users of the Internet Game Forum has increased almost at a blowout rate, with 30,000 registered users in one day and 100,000 in three days, until mid-May, the number of registered users of the Internet Game Forum has officially exceeded 300,000.

So far, the iOnline Game Forum has completely established the status of the largest exchange platform for game enthusiasts in China, as long as it is a domestic hardcore game user, almost no one knows about this forum.

Moreover, under word of mouth, a large number of players who have just come into contact with online games will soon know that they love online games, which seems to be a very awesome forum website, and have registered accounts on the forum.

With the increase in the size of the iOnline Game Forum, there are also a group of users who have not played legendary games before, and have joined the vigorous army of legends through the platform of iOnline Games.

Through this mutual diversion, the win-win development model of Hengchuang Technology and Shengda has achieved initial results.

On the other hand, within Shengda Company, the senior executives who had originally complained about Chen Tianqiao's 10 million yuan to sign a VAM agreement with Hengchuang Technology have died down and began to speak, saying that it is best to take this powerful killing weapon in their own hands, and persuade Chen Tianqiao to make a wholly-owned acquisition of Aiwang Game Forum, at least to obtain an absolute controlling stake.

Chen Tianqiao shook his head and said nothing, if he could fully acquire it, would he wait until now? Besides, the love online game forum can be played in the hands of Gu Heng, and it will be transferred to Shengda Company, but it may not be able to achieve such an achievement.

In the final analysis, the strength of Shengda lies in the game operation, and there is a lack of sufficient awareness of the communication forum that is biased towards social attributes.

Don't you see that the online game forum is almost always changing versions at a rate of once a month? This time add a membership level function, and add a sign-in function next time, this kind of unique gameplay is not played by ordinary people.

This win-win situation, Shengda has digested the fruits of victory through the legendary game, and for Hengchuang Technology, the large increase in the volume of the platform has also brought actual revenue effects.

Advertising revenue, this is the most direct benefit!

Of course, it is impossible for Gu Heng to be short-sighted enough to graft advertisements on the homepage of the forum for the sake of profit, causing a bad experience to users.

His position is very firm, only do game advertising, and do not directly intersperse pictures with advertising, but first in the online game Jianghu section, for the game companies to advertise in the sub-section, increase their exposure and topic, and then according to the feedback of gamers, consider whether to install image ads on the homepage.

The launch of this model allowed Hengchuang Technology to account for more than 100,000 advertising expenses in May.

It is worth mentioning that Netyi, one of the giants in the Internet industry today, also found the Love Online Game Forum in order to promote one of its Journey to the West-themed online games.

After Gu Heng received the information, he rushed to the company from the school as soon as possible and started a telephone discussion with the representative of Netyi.

After three days of bargaining, the two sides finally successfully finalized the cooperative relationship, and the traffic exchange between Wangyi and iOnline Game Forum was carried out without paying any advertising costs for a period of three months.

Within these three months, NetYi needs to promote the iOnline Game Forum on its portal. At the same time, the iOnline Game Forum will also create enough heat for Netyi's games on the platform to increase their topicality.

After signing the specific operation agreement by fax, Gu Heng waved his fist vigorously.

You know, that's Netyi, one of today's Internet giants, if it can successfully convert part of the traffic of its platform into registered users of the iOnline Game Forum, it is also a considerable resource.

Building a big platform has always been Gu Heng's core strategy, compared with the high advertising costs originally offered by NetEase, he can choose to give up without hesitation.

With a big platform, will the benefits be far away?

After exchanging traffic with Wangyi for a week, the effect is quite significant, and the number of registrants of iOnline Game Forum has once again started a high-speed growth mode, approaching the 500,000 mark.

It was at this time that Chen Tianqiao of Shengda called.

Gu Heng, who was in class at the School of Economics and Management, saw the caller ID, the corners of his mouth turned up slightly, pressed the reject button, and then replied to a message in the past: "I am in class, I will call back later." ”

On the podium was a well-known professor in his fifties, who gave a lecture on how to strengthen the company's core competitiveness.

The professor's lecture method was not vivid, and it could even be said to be boring, but Gu Heng listened to it with relish.

As a company, he does not lack ideas and ideas that can make money, what he lacks is these most basic conceptual things, how to maximize the company's core competitiveness, and how to establish the company's brand image.

After a class, Gu Heng, who felt that he had gained something, walked out of the classroom with the army of students, found a remote corner, and called Chen Tianqiao back.

"Hey, Brother Gu, you're really hidden, I always thought you had graduated. ”

Gu Heng, who had already figured out Chen Tianqiao's intentions, said with a smile: "Learn to make money and play with pickle girls, and don't pull down everything, this is the person in my generation." ”

"Haha, that's a good point, young people should be like this! But recently, brother, I'm afraid you've made a lot of money, right?"

Gu Heng pretended not to understand and replied, "What do you say?"

"Recently, I love the online game forum,But there are several games that have a high degree of topicality.,If it weren't for you, the webmaster, who was behind the scenes, they wouldn't have been able to have such popularity, right?"

Chen Tianqiao's tone was very calm, as if he was gossiping, but if something happened for no reason, how could he make such a phone call.

Gu Heng knew it in his heart, and he didn't hide it, and said, "I didn't expect to be seen by Brother Chen." But this is also a helpless thing, love online game forum is still just a communication platform, just rely on the millions of funds you inject to support, sooner or later there will be a day of sitting and eating, do not seek some means of profit, may not be able to develop for a long time. ”

"If you have a bad money, you can tell me, as long as you open your mouth, the remaining seven million in the gambling agreement can be credited to your company's account at any time. With the development speed of today's iOnline Game Forum, breaking through 500,000 registered users, I don't think it will take half a year. ”

"Brother Chen, let's stop beating around the bush, I know what you mean, in fact, at the moment, you don't have to treat companies such as Wangyi as competitors, but as partners for win-win cooperation. ”

This time, it was Chen Tianqiao's turn to find an idea, and he wondered: "What kind of cooperation method?"