Some Germans and Chinese in the company, and some Germans who understand Chinese, more than a dozen people came to the office.

At Devi's request, they will randomly select some of the survey reports and make the phone calls.

Ask a few key questions.

Of course, there must be a premise for asking these questions.

After all, not everyone will answer the phone call across the ocean, and they will be very cautious.

So the communication after the connection becomes very important, you want to answer a transatlantic phone call alone, and it is an unknown transatlantic phone question.

It takes not only courage, but also a lot of patience.

Several questions are decided after consultation with the company's leadership.

"First, the name, which is very important, can only be sure that the selected questionnaire is valid after the phone number is matched with the name.

Second, if the respondent is asked about their understanding of powder coatings, it is best to be able to explain a little bit about the difference between powder coatings and paint coatings.

This is also very important, and these questions may be directly related to whether he was investigated by Zhang Xiaofan.

Third, ask them if they have any expectations about the surface coating of the car.

The real purpose of this is to see if they really want to use powder coatings for automotive surface coatings.

……”

Of course, asking a few questions depends on the patience of the other party.

After all, these questions are not completely asked in a minute or two, and some may take five or six minutes.

For many people, when they get a strange phone call across the ocean, they want someone to be willing to talk to you for five or six minutes.

Some people even hang up when they see transatlantic calls, and they may think that these calls are harassing calls, or that they are reactionary calls.

Many people have received similar phone calls, and the phone numbers of these calls are from overseas, but many of the content are pre-recorded, and the content is very reactionary, so many people are not too willing to listen to these calls.

It doesn't make much sense.

Moreover, the current transatlantic phone call wants to ask about coatings, which makes more people impatient to answer these questions.

Looking at a dozen people, each of them was making a phone call and then kept asking some questions.

Hang up and dial again.

After more than an hour, the officers will ask some questions and then sketch them on a predetermined piece of paper.

Finally, a dozen people put the questionnaires together.

The data that came out was a little different from the data provided by Zhang Xiaofan, of course, this must be reasonable, after all, there will still be a difference between 50,000 questionnaires and hundreds of questionnaires now.

But after this data came out, many people were very surprised and didn't believe it.

How can it be!

Basically, most people's voices are the voices of the majority of people, and BMW has always maintained a high level of interest in the wishes of car buyers.

Because the idea of the car buyer will directly affect the company's car sales, or a certain model, or a certain color.

But now they find that the ideas of these car buyers are not consistent with the results of their investigation, and even the opposite is true.

"President, I think this may be the difference between Huaxia and our Germany, Zhang Xiaofan, Mr. Zhang, he explained to me in detail the possible reasons for this investigation report. ”

"Tell me, if it weren't for their reports, I think we might have lived years ago.

We have so many competitors that we don't know if they have the idea of buying a car, but now the opportunity is in front of us.

Although I still don't believe it very much, the facts are really in front of my eyes, so some of the company's future strategies will definitely have to make some adjustments. ”

After discovering his mistake, the CEO of BMW AG was very frank in admitting his mistake and decided to make some minor adjustments to the company's strategy.

This is also the fact that BMW still maintains very strong sales in the world, which is inseparable.

"President, Mr. Zhang thinks it may be due to the fact that they promoted powder coatings twice some time ago.

They are on the Internet, convenient for a lot of articles about powder coatings, and the method is what he called advertorials, which I don't know very well.

However, he said that the two powder coating promotion results are very satisfactory, and many people are willing to know what coatings.

Perhaps it is really these two online promotions that make many car buyers willing to learn about car surface coatings.

Some people are even happy to use some cars that are painted with powder paint. ”

After someone started, everyone slowly expressed their opinions, and finally everyone agreed to let Zhang Xiaofan come over and discuss with them.

After all, they still don't know what the subtle differences are between powder coatings and paint coatings, so they hope that there will be an expert figure to answer their questions.

Of course, BMW will also send its own technical personnel to conduct technical exchanges with Zhang Xiaofan, and he may analyze the advantages and disadvantages between the two.

Zhang Xiaofan came to BMW in the afternoon of the same day and met with most of the senior management of BMW and their paint technicians and spraying technicians.

Then the two sides made a very detailed discussion on the difference between powder coating and oil-based paint.

Regarding the discussion between the two, Zhang Xiaofan doesn't know how many times, so this time he is still the leader.

After another day, BMW's top management, including the middle level, had a very large discussion meeting.

As a result of the final vote, BMW is willing to conduct experiments in the Huaxia District.

To the BMW 1 Series, 3 Series, 5 Series in the Huaxia District.

All of them have upgraded their coatings, some of which have been changed from paint to powder coatings.

Let's test the reaction of the market, after all, although Jili Motors has limited experience in this area, they are only a low-end model.

BMW doesn't know if people are willing to accept the paint film of high-end cars from paint coatings to powder coatings.

This is a very real problem, and different classes will have different requirements for cars.

No one knows whether the people who buy BMW cars will pay great attention to the surface coating of the car.

In fact, the ultimate goal is to see if sales will increase.

After all, any change is either to improve the driving experience of car users, or to increase safety performance, or to reduce fuel consumption in the future.

Regardless of the type of improvement, the ultimate goal is to beat the competition and increase the sales of your own cars. You have to find the latest chapters by yourself to read books?