That night, Gu Bei slept in the small courtyard he rented.

The next day, he got up at six o'clock, and after waking up, according to international practice, Gu Bei sent a text message to Nuo Nuo, and after sending the text message, Gu Bei called Zhang Ruoran, saying what are the big stars doing?

"Gu Bei, you're going to die, wake me up so early. "Zhang Ruoran has just woken up, and his anger when he gets up is not ordinary.

"Go to bed early and wake up early, I'm not caring about you. Gu Bei changed his clothes and ran to the toilet to rinse his mouth and wash his face.

"I don't want you to care, why are you calling me. ”

"There is a Yuexiu advertising agency in C19Q, New Century Cultural Square Building, Yunxi Road, you come here, I will wait for you here. ”

Hanging up the phone, Gu Bei drove to Yuexiu.

According to Gu Bei's predetermined plan, the most important thing at the moment is to build momentum for the Bayi Road cultural column project "Jiang Da Said" comics, and he wants to use his best Internet marketing to make the "Jiang Da Da Shuo" comics known to everyone, and public opinion will be the last trump card of his bidding.

With the advent of the dividend period of reform and opening up, the real economy ushered in a vigorous development, from the early 90s, China has entered the era of big marketing, but the so-called big marketing era is established offline, the industry said that the example is Shi Yuzhu's brain platinum, through brainless push and advertising bombardment, brain platinum created a legend in the history of China's offline marketing.

In the next decade, China's most important marketing model is Internet marketing, which is mainly based on the maturity of Internet technology development and the low cost of the Internet, but at present, the concept of Internet marketing is just emerging, and the main models are Baidu search engine marketing and social network marketing.

To put it simply, search engine marketing is an online marketing based on search engine platforms, which uses people's dependence on search engines and usage habits to deliver information to target users when people retrieve information. The basic idea of this kind of search engine marketing is to let users discover information and click through to the web page to further understand the information they need, so as to achieve the purpose of promotion.

To do Baidu search engine paid promotion, Gu Bei doesn't have that money.

On the other hand, since the goal of the search engine is to provide users with the most relevant high-quality content as much as possible, it is natural that Baidu Spider will use the number of social clicks, shares, and publications received by the information as a capture factor. The more people engage with a piece of content, the higher its quality is likely to be, so the higher it should be on the search engine results page. The top-ranking search results tend to have a large number of social network shares, while the bottom-ranking results tend to have a smaller number, which is known as keyword optimization.

Therefore, Gu Bei can use keyword optimization to improve Baidu's ranking and weight, and through yellow page promotion and optimization keyword stacking, the pages on the first few pages of Baidu search are overwhelmed with news of "Jiang Da Said" comics.

Another form is social network marketing, which is easier to do, which is to post and promote with the water army on social platforms such as BBS Tianya Community, Shuimu Tsinghua and other social platforms that are currently the most popular in China. To this end, Gu Bei set up a special promotion department, and took out 50,000 yuan to let Liu Xiaochuan, the leader of the copywriting team, recruit people from the Internet and form a troll army of several hundred people.

This may be the first troll army on the Chinese internet.

Of course, the industry has been emphasizing that the essence of Internet marketing is that content is king, and good content can determine whether marketing can succeed, and "Jiang Da Said" comics have a tipping point, "Jiang Da Said" comics are a leapfrog innovation in terms of content, patterns, language and even style, and it is a change that subverts public perception.

Gu Bei explained these things clearly, the company's copywriters have not done Internet marketing promotion, limited by the immaturity of the Internet system, people who can do this line of work are very scarce at present, Gu Bei can only do everything himself, and when it was almost ten o'clock, Zhang Ruoran came.

When Zhang Ruoran came, Gu Bei was having a meeting in the office, and before she walked into the company, she hurriedly opened her mouth, and the female employees of Yuexiu Company screamed: "You, are you Zhang Ruoran of the campus singer competition?"

Zhang Ruoran put his hands behind his back, pursed his lips and nodded with a smile.

At this moment, the employees of Yuexiu Media Company were even more excited, and they asked Zhang Ruoran to sign a group photo, Zhang Ruoran was already familiar with these things, smiled and signed them one by one, until they were satisfied, and then said: "May I ask, is Gu Bei here?"

The front desk of Yuexiu Company said: "You said that Gu is always there, he is in the office." ”

Zhang Ruoran was a little confused: "Gu, Mr. Gu?"

The front desk nodded: "Yes, Gu Bei is our President Gu." ”

Zhang Ruoran couldn't believe it, Gu Bei was so young that he turned out to be the CEO of a company, but after thinking about it, it didn't seem to be anything, although Gu Bei was a little bad, he was a little shameless, and his ability was not to be said.

The front desk took Zhang Ruoran to Gu Bei's office, Gu Bei saw her come in, waved her hand to let the copywriting team go out, and got up to make tea for Zhang Ruoran.

Zhang Ruoran waited for the outsiders to leave, sat on Gu Bei's office chair, glared at Gu Bei with big eyes, like a female bag Qingtian who was about to take Gu Bei's knife: "Okay, Gu Bei, you actually hid from me and opened a company, it's really amazing, you have become the boss, you can also write songs and novels, and you are the editor-in-chief of the magazine, I didn't see it." ”

Gu Bei smiled: "This is the new standard for handsome guys in the 21st century." ”

Zhang Ruoran pouted and said, "I will brag and not be ashamed." Say, "What are you looking for me?" ”

Gu Bei put the teacup in front of Zhang Ruoran: "What can I do, I specially invited the big star to come and inspect, if Zhang has any opinions and instructions, just ask." ”

Zhang Ruoran's beautiful eyes gave a big disdain: "Only by believing in you can you have a ghost." ”

Gu Bei smiled: "Seriously, that's the case, there is a comic on the company's side that needs to be promoted on the Internet, I thought that our classmate Ruoran is a big star, or just advertise me, it won't take up too much of your time, just take a few sets of life photos with our comics." ”

"Okay, Gu Bei, the fox tail was revealed before it was three seconds, and I knew that it was okay for you to look for me. Zhang Ruoran leaned in front of Gu Bei with a small face and said, "Profiteer, profiteer, profiteer." ”

The girl's delicate little face was close in front of her, and her long eyelashes left two shadows on Gu Bei's face, Gu Bei smelled a faint fragrance, and patted her little head with a smile: "Don't make a fool of yourself, it's not easy to make some money these days, how can I invite you to a big meal in the future if I don't become a profiteer." ”

"Then I want advertising money!" Zhang Ruoran pouted.

"How much?"

"Anyway, I'm worth a lot, you can do it. ”

"Cheng!" Gu Bei nodded: "When I become a tyrant that day, I will take you to the top floor of the Burj Al Arab Hotel to play tennis on the apron, and by the way, I will drive a cruise ship to the Jumeirah Sea to enjoy the sunset." ”

Zhang Ruoran's smiling eyes were bent into a crescent moon, like a cute and cute little witch: "Don't lie to me, I'm stupid, I'll take it seriously." ”

"How dare I, a woman. ”

Gu Bei smiled bitterly, called the designer, and took a picture of Zhang Ruoran with a SLR.

The shooting location is in front of the floor-to-ceiling windows on the north side of Yuexiu Company, with the rippling Qingpu River outside the window, and the white cruise ship can be seen slowly passing in the water, and the enthusiastic female guide at the bow of the boat is rendering the golden years of the foundation of this century-famous city with a group of tourists.

Zhang Ruoran didn't wear makeup, wearing a plain white batik orchid small suspenders and pink hot pants, a pair of pure white NB jogging shoes under her feet, her legs were long and white, she stood in front of the floor-to-ceiling window and held the "Jiang Da Said" series of comics, at that time the sun was thick, and the golden light sprinkled on her body through the white mist on the Qingpu River, with a clear and clear feeling, the beauty was suffocating.

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