Xiao Jieyu did it, and her ability has definitely reached a terrifying height.

In just half a year, Fanyu beauty cream has seized a considerable mask market.

And in fact, the next speed, just looking at the faster, is already impossible to slow down.

In fact, the cosmetics industry can also be extended to most other industries. It does not mean that if the quality of a product is good, it will definitely become the mainstream of the market.

The actual situation is that on the one hand, as soon as your product comes out, there must be the possibility of being imitated by others.

At the end of the day, things are meant to be sold. As long as you sell it, other companies can get the finished product from you.

Nowadays, the scientific testing ability is very strong, and with enough money, you can identify the main ingredients of your new product in a short period of time. According to the industry rules, it is not particularly difficult to carry out a certain degree of reverse extrapolation, in fact, it is not particularly difficult to reverse the raw material level.

The more high-end the product, the more difficult it is to push back. But to put it simply, don't expect to keep it hidden.

In the final analysis, Huaxia's protection of intellectual property rights is close to zero. Low-end imitation products, in fact, the attitude of the state is indulgence.

For this reason, the manufacturing industry supports China's massive GDP. At the same time, it has made the situation of the high-end industrial chain very difficult.

A newly developed product was copied by others in three or two days. If you want to defend your rights, it is not so easy at all. Because such a situation has indeed dealt a great blow to most of China's intellectual property-related industries.

Intellectual property protection is most needed in order to protect one's interests. As a result, they are not protected.

A large amount of R&D funds were thrown in, and in the end it was equivalent to making a wedding dress for others. It has greatly hit the enthusiasm of these R&D-related industries.

Of course, there is still room for survival in such an industry. It is impossible to count on the protection of intellectual property rights by the state. Therefore, to protect one's own interests, one can only rely on oneself to find a way.

Just like Yang Fan's situation here, Yang Fan's products have several difficult processing processes in the middle. Generally speaking, it is difficult for others to push it back.

Other companies have identified the main ingredients with the finished products of Fanyu beauty cream, and it must be difficult to reverse the production process.

Even if the raw materials are almost reversed, the order or method of several processes is slightly different in the production process. The effect of the products manufactured is much worse than that of Fanyu beauty cream.

It's not that a product is good enough to win big. On the one hand, it is necessary to prevent the problem of counterfeiting.

Second, your product is good enough, and if other companies' products are not as effective as yours. Do you think people will be waiting for you to quickly seize the market?

Of course not! Your product is so good that people will first imitate it, and then they will find a way to boycott your product.

For example, to give more benefits to the downstream sales platform that had cooperated well in the past, in exchange for the other party's agreement not to put Fanyu Cosmetics' products on the shelves.

In many cases, the effect of such a boycott is actually obvious.

A little more excessive, deliberately mixing high-imitation products into the market, the taste and smell are similar, but in fact they are all useless ingredients. In this case, it is difficult to think about the reputation of competitors' cosmetics.

In the final analysis, it is actually unfair competition. Instead of improving their competitiveness, they spent a lot of money on such additional places.

Cosmetics companies can't afford to lose money, right? Therefore, the funds used in such aspects must be grafted on to consumers in the end.

Morality is immoral, and even illegal. But in reality, this kind of behavior is really unpreventable.

These two aspects are only what Yang Fan can think of as an outsider.

In fact, the difficulties encountered by Xiao Jieyu are definitely far more than that.

However, under such circumstances, Xiao Jieyu still cleared all obstacles for Fanyu beauty cream in more than half a year, allowing Fanyu cosmetics to seize a certain market share.

Cosmetics products are not good enough to occupy more market share. In fact, the first step of rolling out the market is not so simple at all.

But as long as a certain market is rolled out, the next situation is actually not so entangled.

For example, Fanyu beauty cream has now been sold to 10,000 customers.

After these 10,000 customers use Fanyu beauty cream, they will feel that the effect of this cosmetics is indeed very good.

First of all, I will buy some more by myself. And these 10,000 girls have actually become the mobile publicity point of Fanyu cosmetics.

A few little girls got together: "Ah, Lily, your skin has become good during this time!"

As a result, the sales of Fanyu beauty cream will naturally increase rapidly.

That's what is happening now. Xiao Jieyu is here, and she has completed the initial rollout of the market. And the hardest part has passed. In the case that Fanyu beauty cream itself is indeed very competitive. The next step in expanding the market is much simpler.

And this point, in fact, peers within the industry are generally clear.

In the stage before Fanyu beauty cream was completely rolled out to the market, in fact, Xiao Jieyu encountered a lot of snipers here. This is generally well known to people in the field of peer travel. As Yang Fan said before, the production of high-imitation products to try to ruin the reputation of Fanyu beauty cream is actually what happened.

But Xiao Jieyu's words here have long been prepared for such a situation.

For the bloody and bad business competition, Xiao Jieyu has long been accustomed to it. At least it won't be as simple as it was at the beginning, and it was casually put together.

Xiao Jieyu wants to develop Zixing Group by herself, and the ideas in it are worthy of admiration from others.

But to put it simply, such behavior did fill in some blockages for Xiao Jieyu.

Xiao Jieyu clearly wanted to develop her own company by her own ability at that time, and in this case, she completely put an end to the wealthy industry, and the cooperative relationship with Xiao Jieyu.

Even if it is normal cooperation, what if Xiao Jieyu misunderstands their purpose here?

So in such a situation, even if some wealthy families want to get closer to the Xiao family, they will take the initiative to try in other fields. And even if there is a wealthy power, there can indeed be some cooperation with the cosmetics industry.

In order to avoid unnecessary trouble, they often choose other partners.