In other companies that are at the same level as Zixing Group, the boss can also take the initiative to build a good relationship with higher-level wealthy families. Maybe you can get some cooperation with a higher rate of return.

But Xiao Jieyu's words here did not have the help of higher-grade companies.

After all, Xiao Jieyu has developed the company to the current height, but it is actually more difficult than others.

To be able to develop Zixing Group to its current scale without the help of any high-level assistance, Xiao Jieyu's experience is definitely more profound than others imagined.

Therefore, Xiao Jieyu is of course very clear about the means of comparison and inferiority in the industry's internal competition.

Without the help of background, low-grade peers don't know that you Zixing Group has a background. In such a situation, who will you not pit?

Therefore, this time, the laying of Fanyu cosmetics product sales channels, although there are many obstacles along the way. But in fact, it is not beyond Xiao Jieyu's grasp at all.

Xiao Jieyu can be regarded as overcoming obstacles here, breaking through these encirclements and interceptions in a very short period of time, and fighting a bloody way, but she has no help herself, and many competitors are almost boycotting, and they have rolled out the market in such a short period of time.

Don't think how excessive these competitors are, shopping malls are like battlefields, and you shouldn't have counted on the benevolence of competitors.

When Fanyu beauty cream began to be promoted, all aspects of the products had already been completed. If you just do publicity, no one can get the product, then the publicity effect will definitely be greatly reduced.

Therefore, the promotion and production of a cosmetic product need to go hand in hand. Any project that falls behind too much will have a negative impact on the final effect.

Xiao Jieyu is not a newcomer, and the publicity and production of Fanyu beauty cream have certainly achieved this.

But in the early stage of the precipitation period, it is almost unavoidable. Even if there is a combination of Yueyang to make publicity, there are other publicity channels. At this stage in the early stage, there will not be many more real customers who decide to buy Fanyu beauty cream.

In the past few years, consumers have become much more rational than in earlier years.

Celebrities do publicity, there will be a good effect. But it's not immediate. Especially the Yueyang combination at that time, it was not a superstar level.

The star effect will only play one role. After the potential customer group notices the advertisement of the Yueyang combination, they will notice this brand, but generally speaking, they will not blindly buy directly.

Cosmetics are different from other products, and if there is a slight problem, it may cause permanent damage to the skin.

So in addition to the hardcore fans who will buy some products to try the effect, most of them are not hardcore fans, even if they are willing to buy the account of the Yueyang combination. At the very least, you have to wait and see for a while before making a decision.

Knowing this product from the advertisement of the Tsukiyo Yang group, the audience will be curious when they see this product in a cosmetics store or something. But at least it has to be when there are a lot of people buying in front of you, or when the online store sales seem to be very high. These viewers are likely to try to buy.

But if you go to the place, it seems that no one cares about Fanyu beauty cream, or the sales of the online store are miserable. Even if they like these three stars very much, these potential consumers will not buy blindly.

In these cases, professional promotion companies will find ways to make early promotions. Even if you spend money to ask for help, at least you have to look like you're in full swing.

But to put it simply, such a boom is actually generally an illusion. When the market was just started in the early stage, it was almost certain that it would start from scratch and improve slowly.

However, at this stage, consumers will be cautious about purchasing at the same time. Some competitors in the same industry will get some samples as soon as possible to see the situation.

Open the door to do business, this situation is completely impossible to guard against. At the beginning of the distribution of Fanyu beauty cream, there may not be many in the hands of consumers. However, cosmetics companies of the same level that pay close attention to Fanyu Cosmetics Company will almost certainly take back a finished product for inspection as soon as Fanyu Beauty Cream goes on the market.

Especially this time, Xiao Jieyu set up a subsidiary and invested a lot of manpower and material resources to plan this business action. It's not that simple to hide from these peers.

The more prepared Xiao Jieyu was before, the more curious those peers were about Xiao Jieyu's actions this time.

Because of this reason, in fact, when Fanyu beauty cream was just put into the market, it attracted more attention from peers than other ace products of Zixing Group.

Xiao Jieyu is still a well-behaved emperor, and the news can't be stopped, so it will inevitably be spread. But in the case of the product, it will not leak out too soon.

But at the latest, that is, when Fanyu beauty cream has just been launched.

Almost immediately, these competitors have already obtained some samples. I got my own R&D institution and started to do research in earnest.

Cosmetic ingredients, in fact, have long been no secret in the circle.

All cosmetics are mixtures. The specific manufacturing process may not be easy to work backwards.

But which of them has an antioxidant effect and which one has a hydrating effect. Within the industry, it has long been no secret.

When these competitors get the finished product of Fanyu beauty cream, they don't need to find someone to try the actual effect of this cosmetic in person. It will soon be possible to determine how many main ingredients are in the mixture of this new cosmetic product, through chemical tests?

Based on the composition of these mixtures, it is possible to infer to a large extent what the effects of this cosmetic product are, and through the proportion of the corresponding ingredients, it is almost possible to determine how strong a certain effect is.

For example, the proportion of one of the antioxidant ingredients can be used to determine how strong the overall antioxidant effect of this cosmetic product is.

If you are in too much of a hurry, you may not be able to determine all the ingredients in the mixture. Therefore, there is no guarantee that several of these unmeasured ingredients can act as a catalyst when cosmetics play a role, so that the already strong antioxidant capacity can be greatly improved on the basis of the previous one.

But to put it simply, at least most of the time, this speculation is still very reliable.

Of course, there is no need to say much about the effect of Fanyu beauty cream, and in fact, there are indeed several ingredients similar to catalysts, which other companies cannot determine in a short period of time.

But even if you don't count these catalysts, in fact, Fanyu beauty cream can already show quite a strong effect.