Chapter 1833 Risks of the Newport Scheme
Disney has researched a lot of situations, and Chinese people are indeed more interested in Hollywood culture and are easily receptive to foreign culture, but they also have some concerns that make them more inclined to choose Newport.
Among them, their biggest concern is the consumption level of Chinese tourists, Disneyland does not rely entirely on tickets to make money, the park's catering, hotels, and some banquets, value-added services are also their channels to make money. The number of visitors to Disneyland Paris is actually not a lot, and one of the important reasons why it has not been profitable is that it coincides with the European economic recession, and European tourists are more frugal, they will bring their own food into the park, and will not spend the night in the hotel in the park, which greatly reduces some of Disneyland's important income inputs.
The current level of economic development and consumption in China is still quite large compared with the United States, Japan and Europe, which makes Disney worry about whether there will be enough tourists if Disneyland is built in Pujiang, and whether these tourists will generate other consumption in the park...... These two conditions are very critical, and if they are not met, then the profit prospects of building Disneyland in Pujiang are relatively bleak.
Bao Feiyang said: "China's economy is developing at a high speed, although it has been adjusted in the past two years, but it still maintains a growth rate of about 7 percent, and after we join TO, it will be more open, and the reform will be carried out in deeper places, and even now, after 20 years of reform and opening up, the country has formed a rich class and middle class, the number of this class will continue to expand, and their consumption power is obvious to all, which can be seen from China's consumption capacity for luxury goods." ”
"Today, millions of Rolex watches, hundreds of thousands of Cartier brooches, and millions of diamonds are selling well in China, while brands such as Armani, Omega, Versace, and Louis Vuitton are becoming sluggish in the European market, but they are showing vitality in China. According to statistics, the sales of Dupont products in China have accounted for about 30% of its total global sales, Rémy Martin has created an annual sales of more than 10 million bottles in China, Huaguo has become one of the three major markets of the Rémy Martin Group, Longines sales in China are the second in the world, Montblanc is opening stores in China...... These are enough to illustrate the consumption potential of the Chinese market. ”
Jane Ott nodded with a deep groan, these situations Disney Company naturally investigated very clearly, the performance of Chinese people in luxury goods is very similar to the Japanese, and Japan is now the world's largest luxury consumer market, and China is the country with the fastest growth in luxury sales in the world. To some extent, China and Japan are similar in many ways, and maybe Disneyland in China will be like Disneyland in Japan, which will be very popular and become a money-making machine.
However, there is still a big difference between China and Japan, that is, Japan was already the second largest economy in the world in the eighties, the economy is very developed, and the people's living standards and consumption levels are also very high. However, compared with Japan at that time, the gap between China's current economic development level is still very obvious, and China is still very backward on the whole, and there are still many poor people.
Although some situations are indeed as Bao Feiyang said, the development of Huaguo, in addition, there are not many rich people in Huaguo, otherwise luxury goods would not be so popular. But the situation of Disneyland and luxury goods is not the same, as long as there are enough high-end consumer groups for luxury goods, Disneyland is actually aimed at the middle-class public, even ordinary people may grit their teeth to play a time, if there are not enough mass consumers, only high-end people, Disneyland is not able to continue to operate.
Therefore, these situations at the time of Bao Feiyang did not make Jane Ott change her mind, Disney Company has learned about these situations in the survey, and conducted in-depth research, they cannot change their minds because of Bao Feiyang's words, although Bao Feiyang's prediction of the future is more daring than the assessment given by Disney, but Jane Ott is more inclined to think that it is influenced by Bao Feiyang's own position.
Bao Feiyang obviously knew that his words were not enough to make Disney change its mind, after all, at this time they were very close to deciding to build a new Disneyland in Xingang, rather than choosing Pujiang. In another time and space, at this time, the Disney Company had reached an agreement with Newport, and officially announced that it would build a fifth Disneyland in Newport.
But in fact, the operation of Newport Disneyland was not successful, Newport Disneyland was officially announced in 1999, started construction in 2000, completed and officially opened in 2005, and then continued to lose money, until 2012 before making a profit for the first time, but only maintained for three years, and in 2015, Newport Disney lost money again, and then ...... It's been losing money.
What Disney now sees is the highly developed economy and consumption level of Xingang, as well as the radiation of Xingang to the mainland of China, Taihu Lake and Southeast Asia, but the biggest disadvantage of Xingang is that the local market is too small, without the support of the local market, and it is impossible to rely solely on international tourists to support the operation of a huge park.
The Walt Disney Company believes that Xingang can also attract a large number of mainland tourists, after all, Xingang has returned, and Xingang and the mainland belong to the same country. However, as a special administrative region of China, Xingang has not been convenient for mainlanders to go to Xingang for a long time, and the cost of going to Xingang is also higher, so this limits the number of mainland tourists to Xingang Disneyland.
At another time, the Disney Company announced the construction of Disneyland in Xingang in 1999, when it promised not to build a second Disneyland in the mainland. In fact, for the Disney Company, Disney in Newport has taken on the task of attracting mainland tourists, and there is really no need for them to build a second park in the mainland to compete with their own. However, after Newport Disneyland was completed and opened in 2005, it did not meet Disney's expectations. In the first year of its opening, the park only achieved more than 5 million visitors, and failed to achieve the target of 5.6 million visitors in the first year. If this goal is still barely acceptable, then the number of visitors to Newport Disneyland did not continue to grow in the next few years, but gradually declined, which made the Disney Company very disappointed.
By 2009, Newport Disneyland had been open for four years, with an average annual visitor count of less than 5 million, and the passenger flow and economic benefits were far lower than the forecast at the time of preparation, with the passenger flow reaching only 78% of the forecast, and the economic benefits only 53% of the original estimate. In comparison, Los Angeles Disneyland, which has been built for more than 40 years, can maintain about 13 million visitors a year, Orlando Disneyland can reach more than 13 million people, even Disneyland Paris, which has always been regarded as a relatively unsuccessful Disneyland, can reach more than 10 million visitors, and Tokyo Disneyland, Japan, which has the best performance, has more than 15 million visitors a year......
In contrast, the number of visitors to Newport Disneyland is indeed very shabby, with less than 5 million visitors per year, and what disappoints Disney is even more disappointing is that Newport Disneyland visitors do not show any signs of growth, and even decline. So just four years after the opening of the Xingang Dinis Park, they reached an agreement with the Pujiang municipal government to build a new Disneyland in Pujiang City. After this decision was made, it basically announced that it would be difficult for Xingang Disneyland to turn over, after all, it is much more convenient for mainland tourists to go to Pujiang than to Xingang, and more mainland tourists will choose to go to Pujiang instead of Xingang.
So on the whole, Newport Disneyland is actually a very failed project, for Disney Company, Newport Disneyland did not bring the expected benefits, for Newport, Disneyland occupies the valuable land of Newport, and does not create corresponding benefits, and does not achieve the effect of promoting the upgrading of Xingang tourism in the expectation of the Newport government.
Therefore, Bao Feiyang will not have any psychological burden to compete with Xingang Disneyland, Xingang will not have Disneyland, maybe he will recognize himself in advance, find his own positioning, and have a better chance to find his own sustainable development path. Otherwise, if Xingang has maintained its current economic development model, maintained high land prices, high housing prices, and hollowed out industries, and regarded itself as a developed region and looked down on the mainland, they would inevitably lose the opportunity to grow together with the mainland, and completely lose their competitiveness in the face of increasingly powerful inland cities.
However, Bao Feiyang did not stab the paper tiger of Xingang in front of the Americans, he simply reminded the other party: "Xingang local tourists are limited, Southeast Asia has limited spending power, and mainland tourists are not convenient to go to Xingang at present, and the future is ...... It will also be limited by the capacity of Xingang, so instead of choosing a plan full of uncertainties, it is better to choose a plan that is more optimistic in the long run......"
Bao Feiyang said: " Newport has a population of only 7 million, and the support that can be given to the park is only one or two million people, Newport Disneyland wants to reach 10 million visitors per year, then it is possible for mainland tourists to reach more than 6 million, and Newport Disney wants to attract 6 million mainland tourists, then at least 20 million or more mainland tourists are needed to go to Xingang, and so many mainland tourists, for Xingang with a population of only 6 million, the impact is still very large, and you also have to take into account the degree of social development between the mainland and Xingang, as well as the differences between cultures, which will inevitably lead to the aggravation of cultural conflicts, which will affect and limit the attraction of Xingang to mainland tourists......"
Jane Ott couldn't help frowning, the figures mentioned by Bao Feiyang were similar to their predictions, 20 million tourists was not a lot, but if it came to politics and culture, it could indeed cause a lot of problems.