The annual box office in China in 98 years was only 1.45 billion, and the box office of domestic theaters this year has declined sharply compared with last year, directly shrinking by 40%, and some provinces and cities have even reached 70%, and the market is sluggish.

In fact, after entering the 90s, the domestic film market has been worse every year. In '90, the total annual box office reached 2.22 billion, and the number of viewers reached a staggering 16.2 billion, and then declined year by year. Although there were super blockbusters like Titanic in 98, the total box office was still down compared with 97. The total number of moviegoers is only 570 million, which is completely incomparable with the more than 10 billion people in the early 90s.

There are many reasons for this change. There are not only problems with the distribution of films, but also changes in the cinema itself, and also related to the gradual popularization of television sets, as well as the popularity of DVD players. Compared to the fading of movie theaters, in the 90s the streets were full of video halls, and business was still very good. After the advent of DVD players, the streets are full of rental discs, which shows that there is still a market for movies, but more economical, more convenient, and more flexible video halls and DVD players are popular, and movie consumption is gradually high-end, in first-tier cities, it is true that seventy or eighty-one movie tickets are not affordable for ordinary people.

The sluggishness of the domestic film market will continue for a while, and after entering 2000, the total annual box office will continue to fall below 1 billion, and then gradually improve. It was not until the emergence of group buying websites that the movie ticket prices were directly discounted, coupled with the development of the economy, the improvement of people's living standards, and the improvement of cultural consumption requirements, that the film market gradually developed rapidly, and eventually surpassed the United States to become the country with the highest movie box office in the world.

The current Chinese film market is indeed very inconspicuous, but for Hollywood, it is not that no one sees the potential of the Chinese film market. After all, the more than 10 billion annual moviegoers are really amazing. If calculated at ten yuan for a movie ticket, it is also a box office of more than 100 billion, and even after more than ten years, the domestic film market has exploded, and the total annual box office is only 50 or 60 billion.

And even if you don't consider the special circumstances of the early nineties, Titanic's box office of more than 300 million is enough to show the potential of the Chinese film market. After all, this is an achievement achieved in the context of the film's average publicity and chaotic distribution, which is enough to attract the attention of some Hollywood giants, and even Disney will consider this factor when considering theme parks. A large and backward market, but changing one, is extremely attractive to anyone, because it applies to the barefoot theory.

Bao Feiyang has no plans to develop the film and television industry, this industry is too chaotic and the water is too deep. However, in order to convince the Disney Company, Bao Feiyang still took out the box office of the movie.

"The total box office of movies in China last year was only 1.4 billion, which is not as good as the box office of a Titanic movie in the United States. ”

Bao Feiyang smiled and said to Jane Ott, Winslet and others: "However, the success of the Titanic shows that we Chinese people are open to foreign culture, and not only Titanic, in the film market in China's mainland, the box office of imported account-sharing films basically accounts for about half, which is enough to show our mentality towards foreign culture." ”

"In addition, China's current film market is still relatively chaotic, but more profound reforms are coming. According to the negotiation agreement between China and the United States on China's accession to the WTO, after China's accession to the WTO, the number of foreign films imported in the form of account sharing will increase from the current 10 to 20 each year, and at the same time, foreign capital will be allowed to participate in the transformation, construction, and operation of movie theaters.

Bao Feiyang said with a smile: "China is the most populous country in the world, with a population of more than one billion. The impact of the DVD player and the lag of the film industry have now shrunk to a few tenths, but I believe that with the reform of the film industry and the strengthening of intellectual property protection, the film industry will soon usher in spring in China, and I dare to guarantee that in less than 20 years, the box office of China's films will be on par with the United States, or even surpass the American market!"

Bao Feiyang's words can be described as shocking, the current domestic movie box office in the United States is about 9 billion US dollars, while the domestic film box office in China is only 150 million US dollars, and the US film market is 60 times that of the Chinese film market, which is not a little bit of a difference.

Twenty years is long enough, but for Americans, they are decades ahead of the world, and Chinese films can surpass the box office in the United States?

Jane Ott could only smile politely: "We are very much looking forward to it! If there is a day, I believe Hollywood will be happy." ”

Bao Feiyang shrugged his shoulders, he knew that many people would not believe it, but it was the case, and it would not even take twenty years for the box office of Chinese movies to surpass that of the United States. At that time, basically one or two Chinese movie stars and characters will be added to American blockbusters, and the story background of some movies will choose Huaguo, and even some movies will hit the streets in the United States and other parts of the world, but they can be resurrected in the Chinese film market.

Bao Feiyang said: "Believe me, for us Chinese, life in the past is too tiring, with the development of the economy, people's demand for spiritual culture will increase significantly, and in terms of entertainment, compared with Americans, we Chinese people are not good at it, so movies will become their main choice, in addition to theme parks......"

Bao Feiyang raised the wine glass in his hand to Jane Ott, Jane Ott smiled knowingly, and then also raised the wine glass, and the two of them touched it lightly.

Bao Feiyang took a sip of red wine, and then continued: "Since this year, Huaguo has begun to focus on promoting the development of tourism, and this year's National Day has piloted the Golden Week, which has a very obvious effect on starting domestic tourism. Next year will increase to three Golden Weeks, and the tourism industry will blow out further. ”

Bao Feiyang said: "However, the Golden Week has also exposed a lot of problems, such as the reception organization of some scenic spots is relatively chaotic, and some attractions have too many tourists in a short period of time, etc., but all this shows the potential of the domestic tourism market, as well as the scarcity of high-quality tourism resources, and in the case of the tourism market has just started, there is such a performance, and the future prospects can be more expected." ”

Hearing this, Jane Ott groaned slightly. For the tourism market in China, Disney has done a serious analysis, just as Bao Feiyang said, Disney's analysis also believes that the tourism market in China has not yet started, and now tourism is more like a luxury for Chinese people, and it is a consumption that only a few people can enjoy.

However, Disney also believes that the future tourism market in China is very considerable, which can be referred to Japan and Xingang, when a country's economy develops, the demand for tourism and leisure and entertainment will be stronger.

Disney currently has four theme parks, two of which are in the United States, one in Japan, and one in Paris, and the two parks in China and Disneyland in Japan are very profitable, but Disneyland in Paris is not as expected, so Disney is very cautious when choosing to build a fifth Disneyland, and has conducted very careful and careful research and analysis.

In the eyes of many Europeans, Americans are descendants of Europeans, and most of them are homeless people, criminals and adventurers in Europe, but now the United States has surpassed Europe in an all-round way, and even American movies have swept the European market, making Europeans exclaim Hollywood's cultural aggression. Europeans have lagged behind the United States in terms of national strength, and the only pride is only the historical and cultural heritage of Europe, and as a result, the blockbuster films in the United States have swept the film market, which naturally makes Europeans very dissatisfied, and even Disneyland in Paris is not very welcome.

Of course, since Europeans can accept Hollywood blockbusters, they should also be able to accept Disneyland, although experts and elites keep saying that they should be wary of the invasion of American culture, but American blockbusters are still very popular, and Disneyland in Paris has also made a profit in 96 years after losing money in the first few years, although Disneyland in Paris still has a lot of problems, but these problems do not mean that no one goes to Disneyland, in fact, there are still a lot of tourists, but the consumption mode is different from that of Americans, resulting in difficulties in making profits for the park。

In short, Disneyland chose Xingang and Pujiang as alternatives this time, and conducted in-depth research, which also drew on the rashness of the original construction of Disneyland in Paris, and this time the preparations should be done, which is not only a question of choosing where to build Disneyland, but also a question of how to build and operate.

A Disney company study found that, as Bao Feiyang just said, Chinese people are also very receptive to Hollywood blockbusters, and a survey of college students showed that more than half of them like American blockbusters.

In this regard, the Chinese and the Japanese are relatively close, although there are also some people in the cultural circles in China who shout in the media that American blockbusters have encroached on the domestic film market, but no one seems to care, there is a trend in China called "admiring the foreign and flattering the foreign", it seems that foreign things are good, including all kinds of popular culture, and those that are popular in China now are all imported products, and almost everything can be popular in China for a period of time.