Chapter 533: The Press Conference Begins
The next morning, Xu Qing took the three little ones for a walk as usual.
Because the black pearl was about to be produced, Xu Qing asked it to stay in the villa and not be allowed to come out.
After returning from a walk and having breakfast, Xu Qing went to the Future Group to deal with work.
The press conference was held at 7 o'clock in the evening, and there was still a lot of time, so Xu Qing was not in a hurry to go to the press conference.
In the afternoon, Xu Qing met with a few guests at tonight's press conference.
These guests are the highest status at tonight's press conference, and they can be received by Xu Qing in person.
Because it was the first time that TH Group held a product launch conference, Xu Qing also attached great importance to it, so he invited several heavyweight guests.
These guests are basically sales channels, and now that online shopping has just started, people are more accustomed to offline shopping.
In fact, even in later generations, offline channels are very important, more important than Internet channels.
The blue and green factories, which are jokingly called by Chinese netizens, can develop into the top three mobile phone manufacturers in China, mainly relying on huge offline channels.
Of course, Xu Qing does not have enough time to build offline channels, this can only be done slowly, and now Xu Qing mainly cooperates with several large offline channel providers.
I chatted with them for more than an hour, and the time was already more than 5 o'clock in the afternoon, less than 2 hours before the press conference.
Xu Qing came to the Four Seasons Hotel, and the press conference site was still the Four Seasons Hotel.
Xu Qing himself does not remember how many press conferences of his company were held at the Four Seasons Hotel.
The owner of the Four Seasons Hotel already wants Xu Qing to become a shareholder, hoping that Xu Qing can put the company's press conference, banquets, dinners and other activities in the Four Seasons Hotel.
Xu Qing said that he should think about it, and the owner of the Four Seasons Hotel is not really because Xu Qing often holds press conferences at the Four Seasons Hotel, and invites Xu Qing to take a stake in the Four Seasons Hotel.
Even if Xu Qing holds a press conference at the Four Seasons Hotel every day, how much impact can it have on the Four Seasons Hotel, at most, it will affect the Four Seasons Hotel where the press conference was held.
The Four Seasons Hotel is a global hotel chain, and Xu Qing's press conference at the Four Seasons Hotel in the Bay Area will not affect the Four Seasons Hotel in New York, let alone the Four Seasons Hotel in the United Kingdom.
There are more important reasons behind the invitation of the owner of the Four Seasons Hotel to Xu Qing to join the shares, and it is also the reason why Xu Qing needs to consider.
It's far away, and it's back to the press conference.
The press conference site was open at 6 o'clock, and now there are many consumers queuing outside.
In addition to inviting guests and media, Xu Qing also invited 1,000 consumers.
These consumers are not consumers of the TH Group, and the TH Group has not yet produced products, where are the consumers.
These consumers are consumers who have purchased Xu Qing's products, no matter which company or product of Xu Qing, as long as they buy the product, they are consumers.
Xu Qing held a fan recruitment activity in the future community and wrote out the gifts given to the fans who came to attend the press conference.
Reimbursement of transportation and accommodation expenses, which is the most basic.
Give each fan a phone and a laptop.
At present, TH Group has not announced the selling price of mobile phones and laptops, but many people can infer the price from the current market price of mobile phones and laptops.
If you do the math, a phone and a laptop can cost thousands of dollars combined, which is not a small amount.
What's more, these phones and notebooks are fan-specific editions that are unique.
And then there are all sorts of other gifts to give.
All gifts add up to more than $5,000.
Someone posted the calculated gift price to the Future community, and it quickly became the most popular post in the Future community.
Many people asked Xu Qing and TH Group if the combined value of those gifts was more than $5,000.
Neither Xu Qing nor TH Group responded.
But in the eyes of netizens, no response is acquiescence.
Therefore, Xu Qing's fan recruitment campaign was very successful, with more than one million participants.
There is no other company in the world that can attract so many people to participate in the product launch.
Even if it was Nintendo's handheld release, there were not so many people.
Many media reported on Xu Qing's fan recruitment, which in turn promoted TH Group's mobile phones and laptops.
Xu Qing has strictly screened fans to ensure that the fans who come to participate in the press conference are real fans of Xu Qing's company.
True fans are loyal to Xu Qing's company, and there are so many expensive gifts to give at this press conference, so they came to line up early.
Although each of them can enter the press conference site, there is no need to queue up in advance.
But they still came to line up in advance, Xu Qing heard Denning say that one of the earliest fans came to line up at 9 o'clock last night, and that fan set up a tent directly at the entrance.
In his previous life, Xu Qing heard that in order to buy an Apple mobile phone, some people would set up a tent in front of the Apple store and queue up in advance.
Unexpectedly, at the press conference of TH Group, there were also fans who set up tents and lined up in advance.
Of course, it's still not comparable to Apple.
Apple is not giving any gifts, it is fans who voluntarily set up tents and queue up.
If one day, there are fans who voluntarily set up tents and line up for the release of TH Group's products, then TH Group will be quite successful.
When those fans in line saw Xu Qing, the originally neat formation suddenly became chaotic, and many people gathered around, wanting Xu Qing's autograph, wanting to shake hands with Xu Qing, and wanting to see Xu Qing up close.
Xu Qing smiled and took a photo with these fans and signed it, and it took more than half an hour before Xu Qing left.
These fans are very satisfied and very happy, Xu Qing is still very good to the fans as always.
Xu Qing is well-known for her kindness to fans, rarely refusing fans' requests for photos and autographs, and will also give fans some gifts.
Xu Qing entered the backstage of the press conference, and the management of TH Group was basically here, and there were many guests.
After greeting them, Xu Qing asked about Denning's final preparations, and replied that everything was fine.
Xu Qing took a copy of the press conference materials and looked through it, and he was the keynote speaker at the press conference later, and he must be familiar with the entire process of the press conference.
Xu Qing has also been the keynote speaker of many press conferences, and this press conference is naturally not a problem for Xu Qing.
There is definitely no nervousness, but there is a lot to look forward to.
Xu Qing has high hopes for TH Group, and if the product release is not successful, it will hurt the egg.
At 7 p.m., the press conference started on time.
The opening remarks of the host of the press conference briefly talked about the situation of today's press conference, and then Xu Qing took the stage.
Xu Qing came to the stage and got applause that could break the hall of the press conference, Xu Qing didn't talk too much nonsense, said a few opening remarks, and got to the point,
Today is the TH Group product launch conference, and it is not the scene of a politician's speech.
Xu Qing looked at the black and oppressive media in the audience, there are hundreds of media, basically all of whom participated in the last poisoning incident.
Compared with the last poisoning incident, there was no need to be invited, and they rushed to attend the press conference.
The media that participated in the TH Group's product launch conference this time were all invited by TH Group on its own initiative, and they also paid for it.
The same group of media, the exact opposite.
Why do you want to do such a boring thing, it is important to develop a conference.