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The sky above the sky is high and the clouds are wide, the green hills in the distance, and groups of various cattle, sheep and horses wander casually in the wildflowers blooming in the meadows.

In the past, this valley ranch was naturally Fang Zhanping's treasure, and when chatting with new and old friends, he would always mention it intentionally or unintentionally, and then happily accept compliments from others.

But now, looking at this still beautiful and familiar scenery, his heart can't calm down.

The problem naturally lies with Atletico Madrid, who is walking with him next to him, this guy is chic regardless of whether he kills or buries him, but he wants to be chased and forced to be a lobbyist.

Because of the earliest investment in bees, or the earliest to establish a cooperative relationship with Atletico Madrid, the four partners of Food and Agriculture Investment have also made great profits from the rapid development of bees.

Later, for some other reasons, they transferred the shares of Bee to others at a high price, and then there was a big disagreement on the choice of the next project, and now it is already divided. The two post-60s Wang Ge and Liang Long are the most enterprising, the two have partnered to do a lot of business, micro-business, P2P what is hot, and the business is quite smooth, but because of the problem of advertising cooperation and Atletico Madrid, the relationship that is not very familiar quickly became cold.

However, Nong Xinwu, who set up investment immigrants and went to the United States to farm and raise cattle, and himself, an unlucky child who tosses around but loses more and makes less, still maintains a relatively good relationship with Atletico Madrid. Then he was found by Mr. Pu Jian, after all, the old man's family was thousands of miles away, and it was obviously a lot of trouble to find him to persuade him, so of course the other party gave priority to finding himself.

After thinking about it, he decided to make it clear directly, anyway, even if the lobbying failed, he would have nothing to lose, just let those people bother the old man.

"I won't go around the bush, if you want to come to Atletico Madrid, you should understand why I invited you, right?"

"I know, let me come and see your ranch to help you take the pulse and promote it more," said Atletico on horseback next to him.

He now looks quite American, with a wide-brimmed cowboy hat on his head to shield him from the sun, a cotton plaid shirt with the cuffs casually pulled, jeans and riding boots underneath, and a black quartter horse of American ancestry.

Fang Zhanping next to him is also dressed as a cowboy, but Atletico Madrid is blue and white and his is brown and white.

Denim is actually the "uniform" of this American-style tourist ranch, standing on the hillside and looking into the valley, you will find that both men and women, old and young are dressed in plaid shirts and jeans, the difference is only in the color of the shirt.

"Actually, it's okay now, although our net worth is not as rebellious as yours, it's no problem to support such a ranch. However, as soon as the voice changed, Fang Zhanping confided his true intentions: "The bees are carrying it like this now, and the loss will be very large, right?"

The struggle between bees and Puyang shows no signs of stopping, but is intensifying.

After organizing people to protest to no avail, and the relevant personnel were dragged to the police station to write a review, the Pujian Association offered a second trick, mobilizing the members of the association to collectively draw a clear relationship with bees, remove all online advertisements posted on the bee platform, and put on a posture of blocking and not cooperating.

However, such a gesture is ineffective for bees, most of their advertisements are given to Du Niang, and there are very few published on the bee platform, even if they are all withdrawn, the impact is very little.

For bees, this conflict is an excellent opportunity to show their faces, and at the same time, it can also crack down on the advertising giant Du Xiong, of course, they will not give up lightly, the two sides have no common interests at all, and it is naturally difficult to reconcile the contradictions. If you want to blame, you can only blame you for being friends of enemies, or fox friends with bad reputations, and they will naturally take you under the knife.

"What can I lose?" Atletico sneered: "Even if I compromise and accept their opinions now, how much advertising business can they throw me away? ”

"You, you, you!" Fang Fang smiled, "We are not outsiders, tell me how much the use of fan so has increased recently?"

Atletico proudly compared a scissorhands, indicating that two layers had been added.

"Isn't it tripled, what's the swagger?"

"If you really want to triple it, I'm going to cry instead," Atletico shook his whip, "Actually, it's good now, gradually encroaching and slowly improving, you can't become a fat person in one bite." ”

The market share is not the more the better, and it is precisely because of the small share and low expenditure that the fan so can quietly be a fresh and refined white lotus in the corner.

In fact, the problem of online medical broadcasting has been quite a year, when Google was still there, it was exposed and criticized by Aunt Yang because of the problem of false medical broadcasting, but after a few years, Google has become a swing outside the wall, and Du Niang is still continuing to guide doctors and sell medicines.

There are different reasons for this, but the deeper reason is the value of online advertising.

Rich and qualified high-quality advertisers prefer TV media, after all, there are only one or two hundred TV channels, and most of the viewers are still concentrated on popular channels and popular programs, and TV sets do not have advertising functions. Therefore, the satellite TV channel took the advertising fee to buy star dramas and high-quality variety shows, and the producer took the film fee to happily invite big stars, and finally the people saw Li Bai's laundry detergent sponsorship on TV that I am your father, and they were barely happy.

On the contrary, for online media, online advertising has always felt like weeds, millions of websites, dozens of hundreds of advertising alliances compete with each other, and lack of unified standards and management mechanism constraints, in order to make better and faster money, the website can only lower the standards and do not refuse, and then naturally become a place to hide dirt and dirt, and then more and more hated by users, browser advertising, jumping ads are becoming more and more popular, and the value of online advertising is further reduced, forming a vicious circle of losing more and more.

It's not without a clean and green search,cnso、Forced NG and fan soThe search results page of these is quite clean,The former is the so-called search national team,Pay attention to the image of the country;The latter has also been criticized before and has now been rectified,After all, Microsoft has high hopes for it,If these subsections are driven away, it will lose a lot;As for the fan of the bee family,Naturally, it is because of money and willfulness。

Of course, in the final analysis, it is because the combined share of these three non-mainstream engines is less than 20%, unlike the large business and large expenses of the mother's family, so they dare to say no to bad advertising.

If Guosou had the business volume of Du Xiong, he would definitely bend his waist for five buckets of rice like Aunt Yang, so that everyone would collect silver during the New Year.

In this regard, the red-clothed cannon Lao Zhou is a typical example, a few years ago, when he just released his own so search, he repeatedly bombarded Du Niang for being a doctor to make money and make money, and said in a high-profile manner that he would not accept these to ensure that he was clean and absolutely green.

However, the words are still in my ears, as SO's market share increases, and the business of Biaodu Niang swallows up a lot of funds, they finally sell the disease keyword with tears in their eyes, and they also let Lao Zhou be a poor clown who beat himself up for a while.

The same is true for bees, although the game business and mobile phones have risen successively, tablets and game consoles are gradually on the right track, and the advertising business accounts for a smaller and smaller proportion of total revenue.

"Do you really cry?" Fang Zhanping asked with a smile, "Du Niang's annual 45 billion, you should have twice as much, right?" The total price of 20 million mobile phones alone is more than 40 billion, and if you count the game income and other hardware, it should be about the same, right?"

Bee mobile phones are mainly sold through the guò network, and the channel cost is much less, so the total sales can be calculated by multiplying the sales volume by the unit price.

"Dear, we're not Apple, we don't have such a high gross profit margin!" Atletico Madrid hurriedly cried poorly: "And in order to support third-party applications, we spent a lot of money on subsidies." ”

"Okay, okay," Fang Chang shook his horsewhip, "If you don't have money, you will jump out and provoke the Puyang people?"

"Well, isn't this a rare opportunity to beat the water dogs. ”

Fang Zhanping was aroused by his curiosity, "Tell me, what's going on?"

"The above has already noticed the problem of the military doctor's andrology department, and an investigation is being organized, and it is very likely that the next article will prohibit contracting out to build a hospital in the hospital. ”

"So you just make use of it, take advantage of the fact that the courtyard within the courtyard has not become history, pick them out and criticize them, and brush your face to increase your prestige?"

"Well," nodded in acknowledgement, and Atletico added, "and our bee alliance is also considered to be a positive result, just in time for a wave of stress tests." ”

Purely according to the market share, the business volume of the fan so keyword promotion and the bee advertising alliance has been declining, not only from the two giants inside and outside the Google is getting farther and farther away, even many emerging alliances have surpassed them, but in fact, the bee network has been working hard in recent years, constantly optimizing the relevant display algorithm, and striving to use technical means to enhance the value of online advertising.

Although the overall advertising revenue growth is slow, they are much ahead of other platforms in terms of display unit price and average brand price. This is also the confidence of Atletico Madrid to make this wave of action, his own dependence on the advertising business is low, and the foundation is clean and flawless, so he dares to make a big news like this, otherwise it will be a shame if he kneels and licks his head after the first shot.

In fact, Fang Zhanping also knew that although Atletico Madrid often had a big brain and engaged in things that were out of tune, he had always been unambiguous in big things, so he didn't expect to be able to persuade Atletico Madrid at all, and soon turned the topic to help the ranch take the pulse as he said at the beginning, and asked Atletico Madrid's opinion.

Speaking of which, Yunshan Ranch is completely a product of Fang Zhanping's hot head.

This is a hilly terrain common in the south, with rolling hills but no steep slopes and deep valleys, making it ideal for development as a golf course.

In fact, this place used to be a secluded course in the mountains, reserved for local powerhouses. However, with the deepening of the sport of fighting tigers and flies, this stadium became out of place, and then Fang Zhanping became a cute pick-up man.

Nong Xinwu, who happened to be on the other side of the world, showed off his American-style ranch life on the Internet every day, wanting to seduce a few people to go to Montana to raise cattle and farm with him. Then Fang Someone had a hot head and invested a sum of money to transform this place into a tourist ranch with American style.

All the employees are dressed in classic denim attire, and although the horses they ride are not imported, they are also domestically bred American Quarter horses, plus American cabins and American meals, it is really like that.

But when the ranch opened for business after the renovation, reality quickly slapped him in the face.

Domestic tourists are still more willing to go to those popular attractions to see the crowds of people, although Yunshan is not a remote mountainous area, but it is definitely not within the radiation range of the surrounding tour of the big city, the two sides do not rely on the flow of tourists can not come, but after he took over by himself, he did not have a high standard of strict requirements in one step, the ranch reception capacity has been too high to be able to eat, naturally sad drama.

Redundant employees can be cut off with a hard heart, but vacant rooms and idle service facilities can't be fired, and they can only watch them continue to eat up the high maintenance costs.

So although he said that he didn't mind the loss, he actually cared a lot about the profit and loss problem.

Atletico sat down and stopped the horse, whipped and drew a circle: "Speaking of which, I am really an expert on the turnaround of the ranch, after all, a long illness becomes a good doctor." ”

Of course, this is a self-deprecation, as the best at farming and raising pigs in the network company, Atletico Madrid has also taken a lot of detours in the development of agricultural tourism, but fortunately did not engage in a big and fast wave, so as not to let the mistakes expand and affect the main business.

After asking Fang Zhanping a few questions, Ma Atletico nodded clearly and said: "First of all, your network construction is too bad, don't look at many people who say that mobile phones are not good or bad, but if you really want everyone to go back to the idyllic song chicken and dog, most people are unhappy, so 4G and wifi still have to be covered." ”

Fang Zhanping's face trembled, and he said with some pain: "There is a telephone line connected to the outside here, go back and contact the telecom to find a way to upgrade to an optical cable, and then provide free wifi." ”

"It's okay, when you have more tourists here, the 3G4G signal will be there, anyway, you shouldn't resist building a base station, right?"

Atletico made a little joke, and then said: "The remaining problem is publicity, you can find us bees to advertise, you deserve a high-value platform!"

Then he said: "There is also TV advertising, and it is too inefficient to directly advertise with TV stations in surrounding cities and counties, so it is better to do advertising placement." We have a costume fantasy drama on hand, as long as we take a scene here, you will wait to count the money when it is broadcast, right?"

"If your sword fairy can wear a shirt and riding boots, I will vote, do you dare?"

"Well, I'm kidding. ”