Land Rover said: "Brother Yi Fresh has been in a state of loss, because the fresh transportation is too expensive, but the boss has made a lot of money, why? Because since 2014, the company has received multiple rounds of financing from Alibaba Group and Tencent Group!"

As soon as his words came out, Ao Muyang understood, it turned out that this was the case, using a model to trap the money of shareholders.

Now that this model is prevalent, many people come up with a so-called new idea and start looking for financing. Most of them don't care if the idea is successfully implemented in the end, they only care about whether they can get financing to make money.

This is how the capital market plays, and the capitalists who are investment companies can not understand this? But they don't care, because they have a lot of money, they have a lot of money, and these investment projects may lose money, but they may also make money.

And once the market proves that a certain idea is correct, then they can get back a hundred times their investment.

To put it simply, for consortia, they don't care whether an investment is sure to make money, but that the project is not in the hands of a competitor.

LAND ROVER HAS MADE GREAT EFFORTS TO STUDY THE FRESH O2O MODE, AND AFTER HE EXPLAINED IT TO AO MUYANG, HE ALSO TOOK OUT THE IPAD HE CARRIED WITH HIM TO DEMONSTRATE IT.

When he saw Land Rover for the first time, Ao Muyang saw a big-bellied man with a Hermes belt, and his image couldn't be said to be a nouveau riche, it was about the same.

But now seeing that he talks about professional topics and is the way he goes, Ao Muyang's impression of him has begun to change, and he can become one of the most famous seafood merchants in China, which is definitely a real ability.

Land Rover opened a PPT to show him, saying: "Before this, Yige Fresh mainly relied on multi-channel and large-scale advertising to increase its influence, and now, it has begun to carry out in-depth cooperation with content providers......

"For example, if you look at this, this APP is called the kitchen, you should know something. Their cooperation means that any customer who watches a certain salmon recipe in the kitchen will get a share of the fresh salmon ingredients of Yige - this is the accurate push!"

At the same time, on Yige's website, any customer who buys potatoes will have many recipe recommendations about potatoes. Therefore, in this scenario, consumers' information is shared interactively, so that the demands of both parties are satisfied, and consumers and customers on each platform do not need to leave the original consumption scenario. ”

Ao Muyang was eye-opening, for him, a turtle, he really didn't expect that the business could do this now: "Amazing!"

"Not only that, according to the news I heard, starting next year, Brother Yi Fresh will have the first in-depth cooperation with Haier smart refrigerator. When Yige's fresh ingredients enter the Haier smart refrigerator, the platform can obtain relevant data about the consumer's consumption of these ingredients in the cloud, and can remind consumers according to the specific situation, when the ingredients will expire or what ingredients need to be replenished......"

Land Rover's words made Ao Muyang feel a little incredible, and he asked: "In that case, wouldn't the refrigerator have to have a scanning function?"

"It's videography and analysis. Land Rover said, "This is a smart refrigerator, brother, you can't always shrink in a small fishing village in the future, you have to go out for a walk and see more of the world!"

Ao Muyang touched his nose and said: "Actually, I often go out, for example, I went to Dongyinghai some time ago. ”

Land Rover rolled his eyes: "That one has a hammer to use." ”

His interpretation made Ao Muyang feel excited, not a matter of how much money he made, but this is an opportunity to change the family life mode of ordinary people, and even in general, this is an opportunity to change the world.

Although their influence is destined to be impossible to compare with super O2O companies such as Amazon, Taobao, and Matcha East, which have become bigger and stronger, it is still very important for this society to start a fresh O2O model.

Ao Muyang's heart moved, a man's ambition has always been the world.

So he asked: "Brother Tiger, I don't know much about this, so if we want to engage in this fresh O2O, how should we proceed?

Land Rover said: "I've been thinking about this recently, let me tell you first, there is no doubt that the vegetable market can meet the people's demand for seafood, especially the vegetable market in the coastal cities, right?

Ao Muyang nodded yes, he has considered this aspect, fresh ingredients are different from other consumer goods, and the main buyers in the city are often the elderly or housewives, most of whom have the time and energy to go to the market.

"So, just selling seafood online is a bit outdated," Land Rover said. Now is the DT Internet era, that is, the era of big data processing technology, consumer needs have undergone more transformation, upgrading and evolution, and there will be many personalized needs. For example, the same steamed crab, some should be big, some should be small, some will be served alive, and some will be asked to be cooked and then frozen. ”

"In this way, we have to take the lead and do a vertical fresh O2O e-commerce that is still rare in the market, and we want to be an operation platform for the whole chain of fresh food. The core of this platform is to let more data go from the user side to the production side, and let more production data from the production side to the user side. ”

Ao Muyang listened a little foggy, he knew that this was a loss of low cultural level, but he probably understood what Land Rover meant, that is, to allow customers to interact more with the origin of raw materials and understand each other better.

"What I'm thinking about now is to make our platform interactive, so that every fish or seafood goes out to sea, it has to have a specific customer. Land Rover said.

Ao Muyang said: "How to do this? Make the platform a forum? Take the lead in passing on every catch? This is a lot of work." ”

Land Rover shook his head: "No, we go to establish a database, through the platform we have to know very clearly how many customers are in where and what their needs are, and then carry out fixed-point push, so that they can take the initiative to make an appointment with us." ”

Ao Muyang sighed: "It feels very difficult. ”

Land Rover said: "It's man-made, brother, it's hard for you to make money these days." ”

Ao Muyang didn't say that if he fished honestly, it would actually be quite easy to make money.

But Land Rover's proposed partnership is an opportunity to show its ambition and create a lot of jobs, and if it happens, it will probably benefit the entire town of Qiantan and become a famous seafood supply base in the country.

Ao Muyang was moved, and he promised Land Rover that he decided to give it a try.