Chapter 448 Industry Advertorial

There is no solid evidence for many things, but everyone knows it.

But you know they're behind them, but sometimes you find that you can't do anything about them.

This kind of thing is very common and very common.

These can be put aside for the time being, but the previous layout still has to continue.

Without evidence, there is nothing you can do with him, and even if there is evidence, it is estimated that there is not much way to do it, this is the social reality.

Someone else may be thicker than you if they pluck a hair on their leg, and it is an unwise choice to do some things, Zhang Xiaofan is not crazy yet.

But the discussion about powder coatings and oil-based coatings must explode.

The point of this discussion, Zhang Xiaofan believes that it cannot be carried out from the perspective of environmental protection, so the purpose is too obvious.

Powder coating is not a small classification in the paint industry, but for the general public, powder coating is an invisible industry, an industry that cannot be heard.

Therefore, the public needs to have enough understanding of powder coatings, so they must understand what powder coatings are.

The language must be concise, when people know what powder coating is, set off a debate between powder coating and oil-based paint from the Internet.

But the contradiction of the argument should not be put above environmental protection.

It's best to compare in terms of performance.

Then focus on grasping a little bit and never wax the technique.

The never-waxing technology developed by Zhimei New Materials cannot be applied to paint.

Zhang Xiaofan has never thought about this aspect, and he does not allow his technicians to think in this aspect.

Their purpose is very clear, to expand the influence of powder coatings, and to see powder coatings completely replace paint coatings in their lifetime.

Therefore, any good technology, as far as possible, leave aside oil-based paints, and even this technology is better if it is completely impossible to apply to oil-based paints, which is the ideal state.

Of course, this technology is still in a semi-secret state, so many oil-based paint companies do not know about it, but after it is made public in the future.

Zhang Xiaofan can't guarantee whether the technician of paint and coating will develop the technology of never waxing on the basis of paint and coating, of course, this is not what Zhang Xiaofan wants to see.

But just because you don't want to see it doesn't mean it won't happen.

The best way to let people know about powder coatings is naturally advertorials.

There are not many people who read hard science and technology literature, and they explain what powder coating is at a glance, and others may remember it at the time, but they will forget it immediately after a blink of an eye.

In fact, the general public's understanding of paint and coating is still an iron bucket brush.

People with a little bit of expertise will know that the spraying of paint also requires instruments.

But the paint as the common people understand it is a large iron bucket with paint in it, which is then painted with a brush.

After painting, the thing can be dried to prevent rust and has a certain aesthetic effect.

But the surface of this coating brushed out with a brush does not look satisfactory at all, there is no luster, and the plane leveling is not good, because it has not been baked, so the surface hardness is also very soft, and it can be picked off with a fingernail.

Zhang Xiaofan thinks that he can start from some small household appliances and large appliances around him.

"I've been using an air conditioner for more than ten years, but I don't know what the coating on the air conditioner shell is?"

"Why do you have to use white blades for electric fans?"

"Why does the steel tube of the stroller, when it shines in the sun?"

"Why is the surface of the filing cabinet we usually use potholes?"

"Why are the colors of the bikes so bright?"

……

And so on, it must be able to arouse the curiosity of the people.

Start with the color, start with the surface state.

Arouse people's curiosity, and then when writing advertorials, they can be affectionate and concise.

Finally, let's focus on the fact that these products are sprayed with powder coatings.

And then a little mention of oil-based paints, and by the way, the smelly paints we smell are harmful to the body.

Besides, powder coating has no smell and will not cause any harm to the body.

This is the first stage.

We must let the public understand what powder coating is?

At present, there are hundreds of millions of netizens in China, and many people will pay attention to some information on the Internet every day, such as news, such as some major events at home and abroad, such as what happened somewhere, such as TV series, such as movies, such as songs, such as some information in the entertainment industry, etc.

Therefore, the position of publishing these advertorials costs money, and since Zhang Xiaofan provoked this thing, he is naturally psychologically prepared.

It costs money to hire someone to write an advertorial, and it costs money to publish an advertorial.

But Zhang Xiaofan can be very sure that he can earn it back in the future.

Only when the general public recognizes powder coating as a coating, then they will pay attention to this when purchasing products in the future.

This will definitely be a good thing for powder coatings, which is something that the entire powder coating industry can benefit, but if you pay, at present, only Zhimei New Materials is paying.

Zhang Xiaofan will not care about these things, because Zhang Xiaofan is confident that the high-end powder coating in the future, the new material of the United States must occupy a large country.

High-end powder coatings represent a high degree of profit, and these things will definitely be multiplied and multiplied in the future.

At present, the highest-end powder coating is naturally automotive powder coating.

Now it is very obvious that in the whole world that can manufacture this kind of automotive powder coating, there is only Zhimei New Materials.

Although there are still a lot of imperfections, they are not hidden, and they may be slightly inferior to the paint in terms of restoration, but this is not the point.

The point is that he can be repaired with paint, so don't worry too much about these details.

In fact, the paint industry is also very puzzled now, why the Lotus Chemical incident has just ended, and some people are hyping powder coatings.

As long as this kind of advertorial is in the industry, it can be seen through at a glance, and this is being pushed behind by someone.

Otherwise, there wouldn't have been so many articles about living facilities all of a sudden.

Very few people will pay attention, whether it is a refrigerator, an air conditioner, a bicycle, a filing cabinet, what is the coating on top of it? They don't care.

Not to mention that people in the industry will spend energy and time to write these things into articles, and the tendency of these articles is very obvious.

Powder coatings, pressed oil paints.

Although oil-based paints, only slightly mentioned.