Chapter 449: The effect is beginning to appear
These advertorials are very frequent and pushed in large quantities during this time.
The results achieved are not very obvious at the moment, because after they have seen these things, they may forget them in the blink of an eye.
So a little stimulation is needed.
That's the second step, the discussion about powder coatings and paint coatings.
Of course, whether it is an advertorial or a discussion between the two.
These are only in the eyes of those who want to pay attention, this is a thing, and in the eyes of those who don't want to pay attention, it is not a matter for him.
Many people even skip these articles when they see them, which accounts for at least 50% of the netmings.
There are also some who have seen it and forgotten it in a blink of an eye, accounting for 30%.
But there are some people who have a little impression after reading it, but are not very interested, at least 10%.
Zhang Xiaofan believes that there may be only a few million netizens among the hundreds of millions of netizens, who are interested in paying attention to these things.
That's enough.
They may be concerned about it, either because of health concerns, or because they are purely interested.
People who don't want to pay attention to these things, then they will definitely not care about the previous Lotus Chemical incident.
Those who pay attention to this matter, or those who are interested in buying the Jili Jingang series, will definitely continue to pay attention to this matter, and Zhang Xiaofan believes that these things really serve this part of the population.
This is also the key point for Zhang Xiaofan to persuade other automobile companies to use powder coating in the future.
After all, when you do something, the ultimate goal must be to serve interests, which most people will not deny.
Because that's what it is.
Zhang Xiaofan spent so much money and did so many things, definitely for the possibility of getting more benefits in the future.
Only when there is an argument will people pay attention, so be sure to provoke a comparative competition between the two, and then make a deeper comparison.
At the same time as the second step, Zhang Xiaofan mixed some later evidence, purchased by Lotus Chemical, with adulterated Duhua titanium dioxide.
Zhimei New Materials will be handed over to the relevant departments without any conditions and let them destroy it.
Although this time he will lose hundreds of thousands of millions of shopping dollars, Zhang Xiaofan is not sad at all.
Who would have thought that this time, through the Lotus Chemical incident, can increase the influence of powder coatings.
Until now, the debate on the Internet about when and what to ask for is in full swing.
So far, Zhang Xiaofan has spent less than 5 million yuan, and the loss of some materials is about 2 million.
The total is only 7 million, of course, he will invest a little money in the later stage to beat him 10 million.
With 10 million dollars, in exchange for the deeper and deeper impact of powder coatings.
As a leading enterprise in the domestic powder coating industry, Zhang Xiaofan always feels that the more famous the powder coating, the better, and the more and better the benefits that the beautiful body can get.
These things complement each other, just like Boss Ma said, only by making this cake bigger and bigger, then you can get more of the cake.
Ten million is not much for Zhang Xiaofan.
There are hundreds of millions of profits a year, take out 10 million, do more things, and advertise is cost-effective.
Although the impact of the last food-grade coating was very large, people are slowly beginning to forget about powder coatings.
Therefore, it is necessary to deepen people's impression of what kind of paint, understand powder coating, and accept powder coating.
After doing these things, wait for the fermentation of this thing.
More than a month later, in the blink of an eye, it is September.
The weather is still hot and dry, just like Zhang Xiaofan's mood now.
The negotiations with Jili Automobile have just ended, and Zhang Xiaofan has achieved very happy results.
It started three days ago.
On Monday, Zhang Xiaofan rushed to Jili Automobile, and he still had a questionnaire in hand.
This was after a two-step discussion on Zhang Xiaofan's network, and then some questionnaires were posted on the network, and 10,000 copies were randomly selected.
About 17% of the invalid questionnaires were either randomly answered or not answered.
The remaining 83% of the valid questionnaires were comprehensively evaluated.
So this is the summary of the survey report.
"Mr. Zhang, I should say to you, thank you!"
Li Boshi, who received Zhang Xiaofan, said a very different word to Zhang Xiaofan very sincerely.
"This ...... , where to start. ”
Zhang Xiaofan didn't know how to answer, because he didn't do anything to make Li Boshi thank himself.
"First of all, I am actually very sorry for the reduction of your company's product purchase.
There is no problem with your company's products, and because of the use of your company's products, the quality of our Jingang series models in the automotive topcoat has been improved.
And the overall cost has reduced us a lot, which is the first thing I want to thank. ”
Regarding this point, Zhang Xiaofan is happy to accept a lot of oil to powder, and after they use it, they often thank Zhimei New Materials, because he can reduce their overall cost.
This has been determined by the consistent experiments of many manufacturers over the years, so Zhang Xiaofan will gladly accept it.
After all, I reduce costs for your business and increase your profits.
It should be acceptable to accept these gratitudes, but Zhang Xiaofan will also thank these companies, you purchase my products, so that I can also get benefits from them, this is mutual, and thank me, I will naturally thank you.
"Mr. Li, we also want to thank your company, your company purchases our products, and we can also get the profits we deserve.
This kind of thing is mutual, I provide you with high-quality products, help your products improve quality, this is what we should do. ”
"I have to be thankful for what I should be thankful for, and this time.
Nowadays, many car buyers have begun to ask which kind of paint is used for car topcoat.
There are many people who will specify that the requirements are powder coating spraying cars, this time for our Jingang series models, the sales increase is very much, especially this month, compared with the previous month to increase by more than 30%. ”
An increase of 30% over the previous month, this sales volume made Zhang Xiaofan feel very good, and it seems that the controversy on the Internet has a relatively obvious effect.
The purpose has been achieved, Zhang Xiaofan's original purpose is to let car buyers pay attention to these news, to pay attention to the surface coating of the car, to be able to distinguish powder coatings and paint coatings.
But some people actually took the initiative to ask for a car topcoat sprayed with powder coating, which really made Zhang Xiaofan overjoyed.
"Congratulations, does your company have any intention to change to powder coating like some other high-end models?"
This is the biggest purpose of Zhang Xiaofan's coming here this time, and a golden steel model alone can no longer meet Zhang Xiaofan's requirements.
Zhang Xiaofan wants more. You have to find the latest chapters by yourself to read books?