Chapter 366: Price Determines Sales Volume?

Zhang Xiaofan doesn't know everything that happened here!

Even if you know, you just laugh at it, for your own products, this is a very common phenomenon, there is no need to make a fuss.

It's already a good thing that consumers didn't rush it, and it increased sales by 20%, which is a small meaning!

However, the satisfaction in my heart will still be quite sufficient.

In the first week, Walmart went through the fourth time, and there was not much else to do, but since this week, the daily sales volume has been steadily increasing.

This is a strange phenomenon, as sales on weekends should be greater than on Mondays or Tuesdays.

Then this time, the sales volume on Monday was higher than the sales volume on the weekend, which made Manager Hu overjoyed.

Unexpectedly, because I saw an advertisement, I suddenly wanted to use food-grade paint as a shelf coating.

Then I made a marketing plan casually, I thought that this time I would sink into the sea again, but who would have thought that the effect had already come out.

This time the effect is better than everything in the past, and the overall sales of this week's process are about 10% higher than last week.

This is a very gratifying achievement, and if this progress is maintained, this year's task can really be doubled and exceeded.

It seems that people's attention to health is also very high.

I wonder how long people's attention to this matter will last?

But some people rejoice, and some people are sad.

Zeng Xin's phone was not cut off throughout the afternoon.

Originally, the price was increased by 7%, and everyone's opinions were not very big.

After all, after your product is upgraded, anyone with a discerning eye can see that the quality has improved and the grade has also improved.

So there was no reaction.

Well, you see that my sales have increased, but at this time you have come to increase the price, so how can we cooperate with you in the future?

After receiving so many calls, Zeng Xin was also a little panicked, but since the price adjustment letter had been sent out in writing, it was impossible to lower the price now.

This kind of thing has to be swallowed with tears.

On the same day, a lot of people said that if the price was still the same, they would not order again.

In the past, the average daily shipment should be about 100 filing cabinets, but after the price adjustment letter was sent out today, there were only seven or eight volumes.

It's just enough for a car, and there is no more order after it is sent, and the factory is still tinkling in the production of filing cabinets, and the filing cabinets produced every day are basically just right, enough to ship, and there will be no inventory.

This is a very good phenomenon, if a company's inventory control is good, the inventory cycle is about a week, the company's management is really very smart.

Xinlong shelves, the inventory cycle is very short, not because of how clever their management is, but because this can be regarded as an order.

It is produced when it is in stock, and it is shipped when it is finished, so there is not much inventory, and occasionally there are a few defective products, which are waiting to be sold as scrap.

On the first day, Zeng Xin did not react.

After all, it is normal for sales to decrease once in a while.

At least that's what Zeng Xin thinks, he doesn't think so, and there is no way.

People have to comfort themselves.

The next day, it was the same.

came out with less than ten filing cabinets, and Zeng Xin was a little unsettled at this time.

He doesn't know what the situation is on his dealer's side now.

What do consumers say?

He is now separated by a layer of relationship, his dealer will not tell him, and although the dealer says that his cabinet is of better quality, but if I raise the price by 6%, you will not buy my cabinet.

So this kind of praise, Zeng Xin felt a bit fake, so he didn't take it to heart.

Maybe these dealers just saw this kind of aristocracy, and the sales volume increased, so they casually said that the quality of your cabinet is better than before.

It's not impossible.

On the third day, sales increased a little bit, and 17 cabinets were out.

Zeng Xin couldn't sit still at this time, he now very much wants to call all these dealers over and tell them, I am willing to reduce the price by 6%, and you will restore the purchase volume to before!

But sometimes, as a manager of a company, as a man, this kind of thing must not be done.

Although the current sales volume is less than 20% of the usual amount, the main reason is definitely the increase in prices. However, their own underwriters could not raise the selling price of the cabinets, so they thought that such cabinets were not profitable, so they naturally stopped purchasing.

On the fourth day, sales increased again, to 25 cabinets.

But Zeng Xin couldn't be happy, this world is like this, as far as the filing cabinet is concerned, the sales volume of the entire Yuezhou should be too different every day.

This is a market, although each dealer may have more or less large fluctuations, but for the whole of Yuezhou, the frequency of fluctuations should not be too large.

Because after all, the filing cabinet industry has been developing for so long, so sales are generally relatively stable.

Now that my own shipments are less, it is natural that other people's shipments will increase, that's for sure.

It's been like this for four or five days in a row, and your business has been robbed by others, and the root cause is still in you, which is very distressing.

Persisted for a week, and on the eighth day, the sales volume actually reached 35 cabinets, and I saw hope, but now the production of the factory has not stopped, and seeing the hundreds of cabinets piled up in front of the door, Zeng Xin is worried, and his hair has to lose a few more every day.

What to do?

Price!

This is the only way to do it at the moment.

So after staying up for eight days, Zeng Xin really couldn't stand it, and if he was dishonest, he would be dishonest, it was better than the company's project to die directly.

The filing cabinet project can not be lost, from the beginning into this industry, it is the filing cabinet project, which has always been the company's main project, so this point must not be lost.

I don't know how to get through these days, so I don't need to prepare anything, I have basically accepted it psychologically, and it doesn't matter what others think of him or what he says.

The most important thing is to keep the company afloat, and the most important thing is to sell out that inventory.

Drive to work in the morning.

Before I even arrived at the office, the phone was already ringing.

"Mr. Zeng, send me a hundred cabinets immediately. ”

"How much?"

"A hundred! You didn't wake up, hurry up, I'll want it in the morning." ”

"Good, good. ”

However, the price on the outbound slip stumped the clerk.

I had to run to ask Zeng Xin.

"Mr. Zeng, how much is this price?"

Does this need to be asked?

I was just about to scold, but when I turned my head and thought about it, it seemed that today's price adjustment order had not been sent out.

Without using this paint, the price was 237 before, then the price rose to 253, and eight days ago to 268.

was going to adjust the price to 253, but Zeng Xin thought about it carefully.

When I called, the other party didn't say anything about the price.

Instead, he was urged to deliver the goods over and over again, and the speed was fast, a hundred cabinets.

"At yesterday's price, 268"

Then he hurried to the business department and asked them not to send out this price adjustment letter.

I'm going to wait two more days to see.

There was no response in the morning, and in the afternoon a phone call came, sending 15 cabinets.

There is also no talk about the price, this seller has not moved in the past eight days, and today suddenly came 15 cabinets.

This time, Zeng Xin was relieved.

This is already a very obvious thing, either the customers of these sellers, after using this kind of cabinet, find that the quality is very good, and have to go to another batch.

There is also a possibility that the selling price they provide, you can not care about the price of Zeng Xin's 268.

No matter which one it is, it has relaxed Zeng Xin's tense nerves in the past few days.