Zhang Xiaofan has experienced many times in business and talking about prices, but every time Zhang Xiaofan is, it can be said that he will not give an inch, and he wants to ensure the company's profits.

This is the first time that nearly dozens of downstream companies have joined forces to put pressure on upstream suppliers.

And it's a very large industry, the automotive industry!

If it is in other manufacturers, other paint manufacturers, they do not have any resistance, they may behave very badly, maybe they will be blue-faced, their hearts are angry, they may be angry, angry.

But it generally doesn't show it, it can be very embarrassing on the surface, and maybe it may keep explaining, why there is this price, why why?

But there are very few people like Zhang Xiaofan, you say that the price is high, then you don't need to bring it, how can there be such a business?

"Doing business must be mutually beneficial, you make money, I make money, and everyone makes money together to be happy, right?"

It still means that the price of your product is high, which reduces my profits, and I am not happy to do it.

"Mr. Li, why is BMW's car, with the same configuration, more expensive than your car?"

Zhang Xiaofan's words are a bit of a slap in the face, the cheapest cars in BMW's car system are more expensive than their most expensive cars, of course, in terms of overall configuration, this Mr. Li and their cars are even higher than BMW's cars.

"Is this comparable?"

"Shouldn't you know better than I do?"

If there is a knife by his side now, Li Gen estimates that he wants to cut seven or eight knives on Zhang Xiaofan.

Is there anyone who talks like that?

"Mr. Zhang, I am now very serious about discussing the cooperation between the two families with you, I hope you will not be so perfunctory, now it is not just a problem between our two families.

Now basically the whole industry thinks that the price of your products is too high, which has affected the profits of our entire industry. ”

Zhang Xiaofan was laughed at angrily.

"Our company already has such a big influence, it has affected the profits of the entire industry, how come I don't know?"

Don't underestimate the 30% price difference, so many car manufacturers, a year to order powder coatings, the value is hundreds of millions, once the price is reduced by 30%, and these 30% are all pure profits, how can Zhang Xiaofan give in?

And maybe in the future, the powder coatings used by these car manufacturers will rise steadily, otherwise the senior management of Li Gen, the company, would not personally come down to talk about this price issue.

Because this matter is a very small thing for the whole company, the cost of automobile sheet metal for the whole car will not exceed 10%, and the powder coating sprayed by the 10% sheet metal will not exceed 1% of the entire cost of the car.

That is to say, a car worth 100,000 yuan, spraying the powder coating, the cost will not exceed 1,000 yuan, of course, the higher the price of the car powder coating, the lower the cost.

However, the price of domestic cars will not be very high, most of them are less than 100,000 yuan, which makes the cost of powder coating in the entire automobile production process slightly increased.

"None of us are liberal arts students, so there is no need to pick out words, can Mr. Zhang give me an accurate reply?"

"My reply just now is very accurate, and it represents the entire will of our company. ”

"Good!"

……

After Chen Ying heard Zhang Xiaofan's warning, she looked at him very speechlessly.

"What did you think at the time?"

"I don't think much of it! I don't remember much, but you know I've been drinking a lot. ”

Chen Ying sighed, I don't know if it's lucky or unfortunate to have such a company boss on the stall?

Now Chen Ying doesn't know what kind of mind Zhang Xiaofan has, and whether he still wants to build this company?

"Now that you've basically offended them completely, why can't you use a more tactful way?

Talking about price is a very common phenomenon in the business world.

Why......

Hey!"

Chen Ying suddenly felt so tired, Zhang Xiaofan didn't seem to be like this before.

In fact, Zhang Xiaofan used to be like this, in terms of price, he has always refused to give an inch of land, and sometimes he may give in a little bit, but he immediately turned it back.

"They all joined forces to put pressure on me, if they didn't say anything at all, would they think I was a soft persimmon?

I admit that our company's profits are very high, but they don't know, they can only judge our prices by the prices of other manufacturers, is it high?

"And now? In the automotive industry, we're almost the only ones left with two or three customers, is that what you want?"

It's been less than a week since the last reception, for a variety of reasons, but this one was made up by the client.

Orders for Zhimei New Materials in the automotive industry have plummeted, and less than 1/10 of dozens of customers remain, leaving only 2 to 3.

Zhang Xiaofan was very embarrassed, he didn't expect such a result, which was indeed a bit unexpected to him.

"I didn't expect this group of people to be so tough, they would rather use some inferior products than use high-quality products like ours, how do they treat consumers, how do they explain to consumers?"

Zhang Xiaofan is a little angry here, the powder coatings of other manufacturers cannot be said to be inferior products, but can only be said to be not as good as the products of Zhimei New Materials.

"I don't know what they think, I just know that we're going to have a 10% drop in production this month, and then we're going to have a profit drop of more than 30%. ”

Zhang Xiaofan feels very innocent, he just doesn't want to lower the price, he doesn't want the company's profits to decline, why did it suddenly become like this?

"Is there a powder coating on the market that can replace our products?"

If this is really the reason, no matter how Zhang Xiaofan's attitude is to reduce the price or not, it will definitely affect the company's turnover and profit margin.

The most profitable time for a company is when your product is unique in the market, has a very strong competitiveness, or even a monopoly product.

Once there is a product on the market that can match the quality of your products, then the profit margin is a time when it plummets, and this has never changed for so many years.

"I don't know about this, but I haven't heard Deng Xiaoni talk about this, so it shouldn't be. ”

"What's going on? Are they really concerned about their cars, and the previous generation is superficially very different from the next?"

Chen Ying shook her head, she didn't participate in this matter and didn't investigate it until now, she only knew that the number of orders in less than a week was much less, and the profit margin had also fallen very sharply. You have to find the latest chapters by yourself to read books?