Chapter 1065 Overseas Markets

Walking out of the green screen, Atletico couldn't help but breathe a sigh of relief.

Reaching out to turn off the equipment, Zhu Lingling looked at her boss, "Why is it over so soon?"

"I can't help it, the reporters and the audience are too enthusiastic to parry. ”

"Are you sure it's not because the topic is crooked, and you're afraid that something will happen?"

"No, absolutely not!" Atletico shook his head vigorously and categorically denied it.

Coming and not being rude, he immediately turned on the defensive, glared at the female assistant and said, "It's you, what do you mean by throwing a chair at my head just now?"

"I didn't mean to," the latter tilted his head, "the main thing is that Maza's center of gravity is unstable, and he throws too little to master the technique, so it's good if I throw it a few more times." ”

Atletico rolled his eyes and glanced at her, "Don't take it as an example, otherwise you will look good!"

"Oh-" Zhu Lingling dragged out her voice, trotted in front of Atletico Madrid, and politely handed over a bottle of ice water, "Boss has worked hard! Boss drink saliva!"

After taking it and taking a sip, Atletico caught a glimpse of the expression on the female assistant's face, and waved his hand casually, "What do you want to say?"

"Uh-huh!" the latter nodded busily.

"Say," Atletico continued to drink, and after saying so much just now, his throat was a little dry.

"Boss, releasing fish roe doesn't seem to cause damage to the environment, and it can also increase the income of fishmongers and add feed to aquatic animals, which is much better than releasing black fish and small painted turtles, right?"

Both animals are carnivorous, with the former being a ferocious carnivorous fish from indigenous origin, and the increase in numbers may have an impact on the ecology of rivers and lakes. The latter are common ornamental turtles, which from Brazil lack natural predators and pose a threat to native turtles.

"Yes, it is," Atletico agreed.

"Then why are you still doing this? Wouldn't it be better to save the money for the experiment and donate lunch and cotton clothes to the children in the mountainous areas?"

Atletico grinned, raised his feet and walked out, "I also donated lunch and cotton clothes, and I also donated computers and classrooms." ”

Zhu Lingling didn't follow immediately, and stood in place and whispered: "I know that bullying the soft is afraid of the hard, why don't you go to the experiment to prove that the farm is cleaner than the pasture?"

"Huh?" Atletico had already walked to the door of the small studio, and when he heard this, he stopped and turned his head to look at her, "There is no need for this, medicine and medicine will not die of disease, and Buddha is destined to be a person." ”

After speaking, before she could continue to ask, Atletico opened the door and walked out.

Zhu Lingling was bored, hurriedly cleaned up and went out, and caught up with Atletico Madrid, who was greeting people while walking in the corridor.

This is the production center of Bee Film and Television in Beijing, located in Zhongguancun, Haidian, surrounded by many universities and high-tech companies. It's actually okay now, but by the end of the week, the hallways are full of young faces.

Noticing that Zhu Lingling had caught up, Atletico raised his chin and motioned for the other party to follow, and asked casually, "By the way, what other activities are there below?"

Zhu Lingling picked up her mobile phone and looked at it, "I'm going to visit the General Administration later, and then go to the International Exhibition Center to check the progress of the exhibition." In the evening, you will meet with the boss of Douban, and you will also have time to meet with a few start-up teams. ”

Three days later, the 20th Beijing Science and Technology Expo, which had been postponed for half a month, will be held in the old hall of the International Exhibition Center. As for the appointment with the boss of Douban, it is nothing, it is purely two fellows chatting together, and there will never be any mention of venture capital, capital increase, listing, and divestment of business.

"Alas, I'm afraid I'm not going to tire me to death!" complained on his lips, but Atletico didn't stop at his feet, and Zhu Lingling could only trot behind to catch up.

An hour later, Fuxingmen Inner Street.

A white Tesla Model X slowly stopped on the side of the road, the windy falcon wing door lifted upward, and Atletico stooped out of it, looking up at the white building behind the wall.

In the past year, the General Administration has made a big move, cleaning up unlicensed mobile games and online live programs, restricting celebrity variety shows, supporting science, education and cultural mass programs, re-playing TV boxes and IPTV, rectifying online film and television dramas, meddling in cinema advertising, and standardizing on-demand theaters...... From offline to online, the small and large screens are in full bloom, as if they are about to create a new atmosphere.

These measures will have an impact on the bee's business to a greater or lesser extent, and Atletico Madrid, the helmsman, should naturally be more careful, so as not to know where to step on the thunder and hit the rocks. Of course, the specific rules stipulate that his subordinates will implement them one by one, and he only needs to put on a posture of cooperating with the response.

Similar to what he expected before, the trip to the General Administration was very smooth, visiting and taking group photos, and after a set of processes, everyone sat down and began to chat casually. The content is wild, and Atletico only cares about a small part, and the topic quickly turned to the ongoing "The Wandering Earth".

As of today, the film has received 1.53 billion mainland box office after 13 days of release, ranking fourth on the annual box office list. And it also came as a surprise at the overseas box office of $12 million. Although this number is not high, considering the good reputation it has achieved at the screening and the enthusiastic expectations of audiences from all over the world, the leaders believe that as long as the distributor is willing to expand the scale of screening, the box office will soon skyrocket several times, and if you are lucky, it will be a film that will go down in the history of Chinese film.

Speaking of which, the box office of domestic films has been rising in recent years, and it is like the second largest market in the world, but the overseas output of domestic films is lackluster, and even Big Brother Cheng's new film "Kung Fu Yoga" is not very popular. It is worth mentioning that the box office performance of this film is only 200 million more than that of "Wandering", and the box office trend of the latter is still stable, and it is not surprising that it can replace it this week, temporarily topping the box office of domestic films, and above them is "Fast and Furious 8", which won 2.6 billion yuan at the mainland box office.

In fact, if it hadn't been for the head-on collision with "Pirate 5" and "Wonder Woman", and the first two diverted a lot of 3D screening halls, the box office results of "Wandering" should be even better, after all, the latter has the halo of "Best Domestic 3D Movie" on his head, and the audience who has seen the 3D and 4D versions are full of praise for it.

"It's a pity," one leader said, "if it is put in July, the box office should be higher." ”

July is the month of protection, Atletico Madrid naturally understood what people meant, and smiled indifferently, "It doesn't matter, after all, this movie is a three-no product with no famous director, no star, and no previous work. ”

"Haha, we all know this, you guys postpone it for 90 days in one go, young people are not ambitious!"

"By the way, you're going to do that overseas?" another person asked, "planning to hit the box office?"

"Well," Atletico nodded, "this movie doesn't have an IP, but Earth is its biggest IP, and the cast is rich and diverse, and the cultural gap is relatively small, so we are optimistic about the overseas market and intend to operate it well." ”

There are no big stars in "Wandering", but there are a bunch of old drama bones that audiences from all over the world are familiar with, and the subtitles and dubbing effects are also well received, but there is no need to worry about the face blindness of crooked people.

Hearing him say that he intends to hit the overseas box office, everyone here is a little moved. God is pitiful, although the domestic box office market is getting higher and higher, and high-grossing movies are emerging, but overseas exports have gone downhill, and those comedy movies that have made one billion or two billion in China can only stage a one-day trip to the theater in North America, not to mention the box office figures. They waited for a long time, and it was easy to wait for the billion-dollar masterpiece "The Great Wall" directed by the national teacher, but as a result, 3,000 theaters in North America opened on a large scale, but only got more than 30 million US dollars at the box office.

Compared with the former, the appearance of "Wandering" is obviously better, and the performance is more eye-catching, and the future results are very exciting. Thinking of the excitement, someone suddenly shouted "Atletico Madrid!"

Seeing him look over, the man waved his hand very heroically, "Do a good job! If the overseas box office can really exceed 150 million, the special fund office will give you a reward of 10 million!"

"Special Fund Office" is the abbreviation of the Office of the National Film Industry Development Special Fund Management Committee, which is directly under the General Administration.

They manage a "film tax" that requires mainland cinemas to hand over 5% of the actual box office as a film fund. This money is taken from movies and used for movies, mainly to encourage cinemas to upgrade their equipment and show more domestic films, and at the same time, special subsidies or incentives are also given to films that meet the requirements.

According to the special notice, as long as the overseas box office exceeds 1 million yuan, the domestic film producer can get a special fund reward, up to 1% of the overseas income (theater box office + copyright distribution + small screen income x3), if the overseas box office exceeds 150 million US dollars, the bonus can reach up to 10 million yuan, which can be regarded as a huge award.

The reason why the target is set at 150 million is because there is currently only one Chinese-language film - 2001's "Crouching Tiger, Hidden Dragon" - with an overseas box office of more than 200 million US dollars, and there are only three films between 100 million and 200 million, and there are few in the tens of millions, and most of them are only a few million. The situation is so dire that in his opinion, the target of $150 million is high enough.

10 million, just 0.1 small goal, Atletico Madrid spends more money on various public welfare projects every year, but the meaning behind this reward makes him care more, and he sits up right and pats his chest and promises: "Guarantee to complete the task!"

"Then it's decided, but you can't go back. The one said with a smile.

After saying this, he asked about the overseas schedule of the movie, "Next, you should expand the scale of overseas releases, right?"

"There's no rush for this," Atletico shook his head and explained, "We plan to use low-ranking films to block ordinary movie fans who can watch or not to watch it first, so that fans who are more interested in movies and are more likely to give high scores and praise will help form a reputation first." Wait until word of mouth accumulates, and then slowly expand the scale. ”

"Overseas audiences are accustomed to watching special effects blockbusters, and they have developed aesthetic fatigue, and we are carrying the negative label of 'foreign movies', so word-of-mouth publicity is even more important. Of course, we will let go of the film schedule, but we will have to wait until after the release of 'Change Five'. ”

Since it is the competent department of film and television, it is natural that you will not know the name of "Transformers V". Hearing Atletico Madrid mention this movie, someone immediately asked for confirmation, "You mean that you plan to wait for the official release of 'Change Five', and 'Wandering' will follow with the large-scale opening of overseas paintings." ”

Atletico nodded calmly, "That's the plan, it will be delayed for two or three days a little, just in time to receive the schedule moved out by 'Change Five'." ”

"Hiss!" A faint inhalation sounded in the air, a group of middle-aged and elderly men didn't know what to say, 5 and 6 months have already entered the summer file, "Pirates of the Caribbean 5", "Wonder Woman", "New Mummy", "New Alien", "Transformers V" and many other special effects blockbusters have been released one after another, Bee Pictures actually wants to hit five, it looks crazy and arrogant, but it seems to be somewhat reasonable.

Putting everyone's expressions into his eyes, Atletico also sighed secretly in his heart, these people must have never been to the cinema to see this movie, as a special effects film focusing on 3D/4D, the small screen of the General Administration review room could not reflect its grandeur and shock.

"According to the information we have gathered, the test screenings of the next few sequel movies have not been very good, and North American audiences seem to be tired of watching the same sequel movies, and there should be people who want to experience some new movies, which is obviously our opportunity. ”

"What about other domestic films?"

"Comedy and feature films are excluded first, the cultural gap is too great, and good action movies and science fiction films should be promising. ”

"No wonder you got on so many sci-fi movies at once, it turned out that you saw this," someone sighed.

After "Wandering", Bee Pictures applied for the record of several science fiction movies, "Twilight Before", "The Colonel's Saber", and "Full Band Blocking Interference", all of which are war blockbusters that emphasize big scenes.

"Twilight" is a human and AI (artificial intelligence) fight, won four times, but lost the fifth time, staged "Twilight of the Gods", since then it has become a subordinate of AI, the hero and heroine are two post-war born junior AI, with the help of VR technology to return to the battlefield, experience the "previous twilight battle". In the "Saber", there is also a fight between humans and the rebel AI, and there is also a situation of defeat and retreat, and after the final view, an AI colonel named "Gu" stopped the war with an antique saber and facilitated peace talks between the two sides. As for "interference", there is no AI in it, the protagonist is replaced by the Russian army, the opponent becomes NATO, and in the end, the solar storm caused by the sacrifice of the scientific expedition team won the game, Bee Film and Television is making an animated version of this story, but it does not plan to let go of the movie version.

However, what makes Atletico a little depressed is that they have not yet obtained a filming permit.

"Yes," he put on a smiling face, "a few leaders, can you raise your noble hand and give it to you?"

Hearing this, the other side put on an expression of helplessness, "We don't use these things, we have to nod the experts of the audit team." ”

Sighing deeply in his heart again, Atletico said to himself: "As expected, I knew it was so. ”

(End of chapter)