Fang Hongbo came to Lin Cheng's office and reported to Lin Cheng: "Mr. Lin, the sales in the morning are too hot, from nine o'clock to twelve o'clock, the 80,000 units of Huayin MP3 provided by our company to dealers have been sold out, and we have to divert the 80,000 units supplied tomorrow to this afternoon's sales."

Moreover, all the 40 sales hotlines of the business department were blown up, and the operators were so busy that they didn't even have time to go to the toilet, and the business department was full of complaints. ”

Fang Hongbo did not expect the sales of Huayin MP3 to be so hot, and the number of supplies he approved to dealers was 20,000 units per day, and 140,000 units a week.

Fortunately, Lin Cheng had long known the hot sales of Huayin MP3, and with a wave of his hand, he changed the supply quantity from 20,000 units per day to 80,000 units.

After the rapid development of economic development in the 90s, the living standards of the American imperialist people have risen, and they have a particularly strong sense of consumption and are willing to spend money on what they like.

It is no wonder that the world's large companies are scrambling to develop the United States, and the reputation of the world's largest market of the United States is genuine in contemporary times, and there is no false moisture.

Hearing Fang Hongbo say that tomorrow's supply will be moved to this afternoon, Lin Cheng couldn't help frowning, and said dissatisfiedly: "This afternoon's supply can only be limited to 20,000 units for dealers, and they can't agree to whatever they want, we are not used to their stinky problems!"

Fang Hongbo didn't know why, and asked in surprise: "Mr. Lin, why do you want to supply it in limited quantities?" Now is the time when Huayin MP3 is popular, and the whole market is in short supply of our Huayin MP3, we should strike while the iron is hot at this time, and sell as many units as there are!"

Lin Cheng shook his head and said: "Hong Bo, you still have to learn more about marketing, I don't know if you have heard of hunger marketing?

For example, if you want to go to a restaurant to eat, you just come to two restaurants on the same street, one restaurant is so crowded that you have to queue up if you want to eat inside, and the other is cold and popular.

Let me ask you, which restaurant would you choose to eat in?"

Fang Hongbo said without thinking: "Of course, I went to the store where there were many people to eat, even if the restaurant had to queue up, it was still crowded, which means that the food in this restaurant must be very delicious." ”

Lin Cheng nodded and said, "Now you can understand why I want to supply it in limited quantities, right?"

After Lin Cheng's point, Fang Hongbo finally reacted, and suddenly said: "It turns out that this is hunger marketing, I understand, this is artificially created Huayin MP3 in short supply, in order to attract the herd psychology of potential consumers, so that they can buy Huayin MP3 even if they have to wait and queue up." ”

Lin Cheng smiled: "It's good to understand, you should know how to do the next thing." The first priority was to add two more telephone exchanges and increase the number of sales hotlines.

Secondly, it is necessary to urge domestic factories to work overtime to supply the needs of the US imperialists with quality and quantity. After all, hunger marketing can't be too hungry, otherwise it's easy to lose customers. ”

Fang Hongbo responded: "I'll arrange it right away!"

……

Huayin MP3 is selling well, and lTunes, which was launched at the same time as Huayin MP3, is also not far behind, attracting the attention of countless music lovers, and in just one morning, lTunes songs have been downloaded more than 300,000 times, becoming the most popular website on the Internet of the United States that day.

Lin Cheng instructed Google to produce lTunes, most of which still refer to Apple's iTunes in the original time and space, and of course, also combine some unique advantages of online music platforms such as QQ Music, Kugou Music, and NetEase Cloud Music.

lTunes' sales model is divided into two types: paid downloads and monthly memberships, through the music library in lTunes, users can pay to download their favorite artists' singles and albums.

As for online audition, only lTunes members can enjoy this service, and users only need to charge a monthly membership fee to listen to all the songs in the library for free.

Of course, the sales in lTunes Google also have to share the accounts with the record company, according to the account sharing agreement, Google will get 30% of the sales proceeds, and the record company will get 70%.

In addition, in order to get more revenue sharing, the lTunes website also opens the option to become a Google-contracted musician, and some independent musicians who have not been able to enter the record label can register as lTunes musicians and sell their own original songs on the website, and the sales proceeds will be split in half between the independent musician and Google.

lTunes' operation for original musicians, in fact, Lin Cheng plagiarized from the VIP fee reading system of the starting point of the Chinese network in his previous life, when online literature was just emerging, online writers actually did not have any income, writers only hope that their free can become popular, so as to get the favor of publishing houses and get the opportunity to publish.

However, since the VIP paid reading system of the starting point Chinese Network, online writers can finally benefit from this system, and many street writers have since become prosperous, and the five white online articles have become the supreme god with an annual income of more than 100 million.

Lin Cheng is now launching this lTunes musician system, which is also the same, maybe with lTunes, there will be such an existence as online music Wubai in the future, and the income can be used to beat the so-called king and queen launched by the record company!

……

To be honest, the reason why Huayin MP3 and lTunes sold well on the first day on the shelves is due to Britney Spears, after all, compared to Britney, Huayin MP3 and lTunes are both new things, and it will take a long time for the American imperialist people to accept them.

But Britney is different, she is a well-known super idol in the United States, but anyone who is a Meidi knows Britney, as for the teenagers and girls, they worship her as a goddess, and her appeal is unsurpassed among today's stars.

Johansen came to buy the Huayin MP3 because of Britney, and after days of advertising bombardment, he has learned that the Huayin MP3 can download Britney's songs on the lTunes website.

So at half past eight this morning, he came to the store that underwrote Huayin MP3 early, thinking that the store had not yet opened time, he had come early enough, but found that there was a long queue at the door of the store, and there were students like him who came to buy Huayin MP3.

Finally, after an hour of waiting in line, Johansen finally got his wish to buy a Huayin MP3, and he couldn't wait to go home and go on the Internet so that he could download all of Britney's songs on lTunes to MP3.

After joining lTunes, Johansen simply discovered a new world, which not only had all of his favorite Britney Spears' songs, but also some of the favorite songs he had ever heard, which made him overjoyed.