Since the beginning of the new thing of the Internet, countless Internet practitioners have been exploring various profit models that the Internet may produce.

What helps enterprises to charge production fees, content fees, monthly fees similar to cable TV, and function fees。。。。。 And so on and so forth.

But in the end, there are only three profit models that can really stand up to the postgraduate entrance examination.

Advertising, e-commerce, gaming.

E-commerce is built on a high level of Internet penetration and logistics systems, and it is difficult to achieve great things without six or seven years of effort.

As for the game industry, although a few years later, the legend of selling point cards made Shengda make a lot of money. However, the ability of the game industry to attract money was only really noticed by major companies after the birth of "Journey", the originator of krypton gold games ten years later.

Finally, advertising is the first of all profit models to land in the Internet industry. To be precise, in the first ten years of the Internet in 94-04, only advertising was the most reliable profit model in the Internet industry.

In fact, it is easy to understand that people's initial understanding of the Internet is no different from that of cable TV. No, for many businesses, the status of the Internet is far inferior to that of television.

The global TV audience is now close to 4 billion, and the number of Internet users in the world is barely catching up with that figure until 2017, two decades later.

In any case, as long as it is a channel, it will inevitably attract a considerable number of businesses willing to advertise on the Internet. These businesses pay a pitiful amount of advertising money compared to traditional channels, giving these Internet companies hope to survive if they can't make ends meet.

Unlike the Internet advertising market, which was often hundreds of billions of dollars in later generations, Internet advertising is still in its infancy. Only big sites can win the favor of some brands and merchants and receive some advertisements, while those small websites don't even have the possibility of getting advertising sponsorship at all.

When John Doerr saw Google's advertising network idea, his first reaction was that this company actually wanted to dominate the Internet advertising market!

Although the Internet market is not large now, it is the first time that such a blatant company wants to eat alone. If Google's script code can occupy more than 70% of the world's websites, it means that it can get more than 90% of the revenue, because no one wants to invest a penny in the losers.

Now the Google ad network has only been in operation for a month and has already generated $1.45 million in revenue. John Doerr found that $800,000 of that came from Double Click, another advertising agency invested by Tinder, in the name of operating agency fees. Even if you ignore that income, at least $600,000 in income is real.

The $600,000 in revenue, according to the current way of the advertising network, 50% goes to Google, and the other 50% goes to the websites that have joined the Google advertising network, that is to say, Google really gets the money in its hands, which is 300,000.

That's a terrible 300,000.

With this $300,000, Google's current lack of funds is no longer a problem, and the possibility of KPCB wanting to pick up leaks at a low price is completely gone.

It is necessary to get Google to accept the investment of KPCB as soon as possible, the sooner the better, John Doerr silently calculated in his heart, before the end of the year, if Google's investment can not be implemented, it will be necessary to think of other ways to see if it is to support a company with a similar business type to hedge the risk.

Sydney, Australia.

"Mr. Mansfield, we have had a great time working together, and the ownership of these 12 patents is yours from now on. John O'Sullivan, who had been tanned in the bright Australian sun, solemnly signed his name on the transfer agreement.

Bob Mansfeld also held his belly and signed the agreement, "Dr. O'Sullivan, we have had a great time working together, and Matrix will continue to support your research efforts in the future." Dean Fields, I hope we can continue to work well together in the future. ”

Mr. O'Sullivan and Fields, the director of CSIRO's Institute of Communications Engineering, smiled at the first time they had reached an unconditional $300,000-a-year sponsorship agreement with a public research institution. There are no conditions for use, that is, they will send all this money as a bonus, and there will be no problems, which is cool to think about.

In addition, the other party also bought the ownership of 12 patents from CSIRO, where he worked, for a one-time package of $3 million.

CSIRO is a public research institution in Australia with a close relationship with the University of Sydney, and most of the researchers come from the University of Sydney, and O'Sullivan is no exception.

O'Sullivan is one of CSIRO's Mesozoic leaders in the field of information and communication engineering, and has made many scientific achievements, the most famous of which is a GSM code finding technology.

"Mr. Mansfield, now that the agreement has been signed, can I ask a question?" O'Sullivan put down his pen, "These 12 patents you have purchased are all in the field of information and communication, do you want to enter the field of communications?"

Bob Mansfield smiled innocently: "Dr. O'Sullivan, there is a technology in your patent that is really important to Matrix, and one of the technologies used in our upcoming new product is very similar to one of CSIRO's patents, although CSIRO has not claimed interest in this patent so far, but in order to avoid future troubles, it is better to straighten out the intellectual property relationship in advance." ”

O'Sullivan nodded understandingly, this is also a common situation in the high-tech field. Two institutions are working on one technology at the same time, and the specific technology may be different, but they have the same goal, and it is normal for them to buy the research results of their opponents in order to avoid future legal disputes after professional evaluation.

"I've been in a similar situation during my time at Cisco. It can't be helped, who let us get a head start, this is intellectual property. O'Sullivan patted Bob Mansfield on the shoulder and comforted him, he had a good impression of this kind fat man, and he was also a master of technology, and after a few days of contact, it was inevitable that he would feel sorry for each other.

"Alright then, Mr. Mansfield, I hope your new product will be a success. Fields had an unusually red rosacea, and was clearly still in the excitement of making a deal.

After Bob Mansfield left the University of Sydney, he breathed a sigh of relief and finally blocked the last hidden danger.

A week later, on September 17th, Matrix will hold its first Fall Developer Conference. In addition to the final iBook, Matrix will also release a number of new technologies to shape itself as a technology leader.

Bob Mansfield Hammer wore a patent document bag, and this is the revolution, the real information revolution.

Bob Mansfield took out the phone and dialed a few numbers, "Zack, the patent has been officially transferred, yes, Klaus came with me, he has seen it, there is no problem." I've contacted the IEEE and when I go back it's like they submitted for review. There will be no impact on the launch in a week's time. ”