Chapter 610: Perceptual Advertising (3rd Update)

With the sound of clattering footsteps, John Doerr walked into his office on the top floor of 2750 Dune Road.

"What's going on with Google?" John Doerr paused as he passed by Melvin Bradley's desk, he hadn't used any other search engine since he started using Google. But with each use, the search accuracy is getting higher and higher, and the search quality improves considerably every two to three weeks, proving that the team is updating the backend algorithm at a breakneck pace.

What an efficient team.

But efficiency is not necessarily the only benefit, especially for John Doerr, efficiency means that the other party is really not short of money right now.

I wish they weren't so efficient。。。。。。

However, it has been another month, and their funds should have been spent, right? Zhang Chen already has 30% of the shares, and the possibility of continuing to increase capital is very low, and continuing to increase capital will have an adverse impact on the subsequent rounds of financing, and Zhang Chen should not make this kind of mistake.

I guess it's a loan.

This is also a common thing, when VC is very optimistic about a startup, even if it cannot expand its equity, it will give the company a considerable degree of financial support so that it can tide over difficulties or develop rapidly.

Now it seems that it should be the latter.

Melvin Bradley is still very capable in his work: "I have been tracking Google's data, and they have been growing at a high rate recently, with a significant increase in user volume and search requests every day. Compared to the previous month, the number of users increased by 23%, and the number of search requests increased by 25%, with an average of more than 80 million search requests per day, which is their operating data for the month. ”

"Eighty million times。。。。。。 John Doerr popped these words out between his teeth, and the numbers were staggering.

There are no more than 40 million Internet users in the world today, which means that on average, every Internet user makes two search requests to Google every day.

Of course, the number of users of Google is certainly not 40 million, and it is still a bit short of 20 million. This proves that Google's user stickiness is very good, and each Google user can contribute more than five search requests per day on average.

You must not miss the next round of financing, no matter what the price is, you must agree to the other party on the spot, and strive to obtain a higher proportion of equity shares.

John Doerr's eyes were spinning rapidly as he looked at the data report, and suddenly, he saw that something seemed wrong with a set of data, and his brow gradually furrowed.

"Melvin, are you sure that the data in this set of reports is completely true?" asked John Doerr with a calm face.

Melvin didn't know what was going on, he glanced at the set of data that John Doerr pointed to, and his face relaxed, "This set is income data, which was taken from the IRS, and it should be real." ”

John Doerr's brows furrowed more and more: "Then why is there $1.45 million in revenue here? Where do they get their income now?"

Melvin was stunned for a moment, and said in an uncertain tone: "It should be advertising revenue, I heard a few days ago that they have launched an advertising service." ”

John Doerr followed up and asked, "What kind of advertising service? Since when did it start? I don't see any ads on the Google homepage." ”

A few drops of sweat broke out on Melvin's head and he stammered, "This, this... ”

John Doerr snorted, pulled Melvin away from his chair, sat himself down, and opened the Google website on Melvin's computer.

It's still the same clean homepage style, and the Google icon on the third of the screen is a simple search box and a search button next to it.

John Doerr searched for a long time on the homepage and couldn't find the ad link, so he thought about it, typed "google advertisment" into the search bar, and pressed enter.

After two or three seconds, the search results will appear on the screen, and at the top of the list is a website called Google AdSense.

"Adsense?" doesn't have the word in English, and John Doerr knows it's a new word coined by Google combining advert and sense, which literally means perceptual advertising.

But what is perceptual advertising?

John Doerr clicked on this URL, which is also typical of Google style. The icon that "makes you stronger" is on the left side of the screen, and on the right is the simple landing dialog.

John Doerr easily found the introduction of this service named Adsense by Google, and took a serious look at it.

"As long as you use the code provided by Google, you can easily get a share of the ads?" Although John Doerr only took a cursory look at it, he was immediately attracted to Google's idea.

"Genius, really genius. John Doerr's breathing became shorter, "This is the real Internet thinking!

Melvin looked confused, he had been standing behind John Doerr, and he had also read the page. In his opinion, this may be a good idea, but when it comes to epoch-making, it's a bit too much, right?

John Doerr randomly knocked on the URL of a website, tried three websites, and found some interesting ads on both sides of the page of the third website.

He had just searched for the keyword ad in the search bar five minutes earlier, and as soon as the page of the third website opened, a page advertisement called Scurry Advertising Company popped up on both sides of the page.

"W-What is this!?" John Doerr was really shocked, could it be a coincidence?

John Doerr tried a few more times, and after typing some words into the search bar, the website page opened without the necessary connection between the keyword and the page advertisement. On some websites, after searching for something, relevant ads will appear on the page ads.

"Oh my God!" John Doerr thought incredible, "how did they do it? By the way, cookies, it should be cookies, did they get permission? It seems like this is written in the user agreement." No, no, it doesn't matter, the important thing is that under this model, traditional Internet advertisers will have no need to exist at all. If Google's advertising services are widely recognized, they can easily take more than 30% of the market share. ”

"John, it's not that exaggerated, is it? Although this idea seems great, it is not an overnight thing to overturn the existing order of the advertising market, and I think we can completely look at the effectiveness of this service before making a decision. ”