Chapter 1 Dream Zhuang Butterfly Chapter 25 Take a Pat

The volcano is ready to erupt at any time, even if it is next to a lonely chick pecking rice. Of course, this chick is also a hateful chick, why intervene in the rooster's nest without this ability?

"Comrade Gou Wei, everyone can see the recent performance! You said that the price is not scientific, and the factory director is also here. We can't be so sloppy in the pricing of a product, we must have cost pricing, competitive pricing, and other fat pricing, how to price according to the actual situation in the factory, but also according to the market situation, now is a market economy, not a directive task.

It's because we don't have a market mindset that we have taken a lot of detours. Comrade Gou Wei, we must learn a lesson, and don't talk about it!"

As soon as Deputy Director Huang opened his mouth, it was a long report, and for Gou Wei, it seemed that he heard the whistle of the gods and ghosts in the mountains as a child, which was harsh and irritating, and he had to listen to it. It was too cold, and it was even colder outside the factory, so Gou Wei unconsciously tightened his dust-proof hat.

"Comrade Gou Wei, do you think I'm right?"

After Mr. Huang finished training, he still had to ask if you were right, which made it impossible for people to answer. Gou Wei's heart is like a thousand grass and mud horses flying by, you can train, you will train and then say a sentence after training, isn't it better to pour your bucket of first and then ask you how it tastes? Besides, I am right, that is the factory director Zhong Old Man is wrong. Why is this so difficult?

"Hey, well, the leaders have taught me a lesson, and I have listened to it!"

Gou Wei was in a hurry, and he listened to every sentence of the leaders, which is a big point, neither offending the factory director nor Deputy Director Huang, at least Gou Wei thinks so, and it is exquisite. But it often backfires, and if you don't want to offend anyone, it means that everyone has to offend.

"Comrade Gou Wei, you must be serious in what you say and do, how can you be sloppy?" Deputy Factory Director Huang became more and more unable to control his anger.

"What the hell are you talking about, you little bitch, why do you talk so much bullshit? You think you're smart, but you're actually stupid!" The old man Zhong, the director of the factory, scolded unceremoniously, scolding whoever he admired in his philosophy, and being angry with whoever he didn't appreciate.

Sandwiched between a piece of steel and an aluminum sheet, Gou Wei couldn't be a man anymore, and he just didn't say anything when he lowered his head.

"Yo, the puppy has learned to be a turnip, say!"

The factory director, Old Man Zhong, can't see the grass on the wall, you don't want to stand in line yet, even if you stand in line, you have to stand on my side, and you won't be given room to choose.

"Director, that's what I think!"

"Yo, what an idea, tell me about it. Well, no, don't say it here. You young people have a lot of ideas, and sometimes they have good ideas.

In this case, I will immediately call a meeting and discuss it together!"

"Ah!" Gou Wei was surprised when he heard the factory director say this, which was obviously distrustful of Deputy Director Huang and regarded himself as a sharp dagger.

"Leaders, the factory director asked me to talk about pricing, and Deputy Factory Director Huang gave me instructions again. I think so, can we put aside the price to do marketing, the price of marketing will indeed have a great impact on sales, but many times it is not a decisive impact, I think the impact on sales must be who knows, how to know, who wants to buy, how to buy.

Li Gong discussed when he guided us to test the start-up plan, and when I entered the assembly workshop and tested the motorcycle, the two senior leaders and the two leaders also talked about how to sell such a good motorcycle. I'm going to report back to you right now. ”

After listening to Gou Wei's opening remarks, Li Gong couldn't help but shake his head and look at the old man, as if to say, "Look, what a good young man has been forced into a panacea by you!"

"Don't talk nonsense, this is not a merit appraisal meeting, can you use their credit? If you want to say that it is also Lao Tzu's opinion, is it good!" seemed to feel that Li Gong was not good, and the factory director interrupted unceremoniously.

"Let's think differently. Our current motorcycles are called small antelope, so why is it called small antelope, why not call it something else?

I'm not saying that the names of the leaders are bad!

If we want everyone to know about our motorcycles, we can make a plan - a plan to name the motorcycle. It's also a marketing campaign.

The first step is to collect names within our factory, and the office will send a notice to each employee, and then let everyone register their names in the sign-in book in the factory, and each person is limited to three names. The last name selected will be given a hundred less to buy a motorcycle at the factory price in the future, and the leaders will decide how much less. Now the factory including family members and workers to participate, cohesion will also be strengthened, in fact, we all care about the development of the factory, because this is our root!"

The more Gou Wei talked, the more emotional he became, it was really like this, without a factory Gou Wei really didn't know where to go, and it was really his roots. The director of the factory was also moved by Gen Yi's words, and also felt that Gou Wei had robbed him of his lines, this factory has been here since the establishment of the factory, who can pour his feelings like him.

"Say, don't be in love. The director was still hard-mouthed, but just said softly.

"The second step is to find an advertising agency and take pictures of the motorcycle from all angles and different environments, and then make a single page.

Our office and sales department will write a letter to the dealer by hand, and send them several names selected by our factory together, if the name is finally consistent with the dealer's choice, then the dealer can reduce each motorcycle in the next 1,000 motorcycles by 100 or how much. ”

This method is good, and it used to be impossible to sell even at the cost price in the factory. The factory director waved his hand to stop all the discussions in the office, and then waved his hand Gou Wei continued.

"The third step is to try our best to put out a name advertisement in the newspaper and on TV, let's give ten names, and whoever gets the most votes will use whichever one will be used. Whoever writes to us to determine the final adoption of us will also send a coupon to the writer, as long as we buy our motorcycle within three months, we will lose 300 yuan. Each roll is numbered, and the dealer will be reduced or exempted when the next delivery of the volume is used. ”

After speaking, Gou Wei habitually prepared to look for water, but no, so he had to smack his lips and pause to continue.

"Look, look, it's just that there are a lot of cultural people, who knows that you can play like this? Yes, yes, Deputy Director Huang, you take Xiaoqiu to plan well. If you want to put down the shelf and go to the grassroots level to listen to more opinions, you also have to listen to cultural people like Li Gong, we are all coarse and don't have so many ideas, why don't we listen to others?"

Yes, he slapped Deputy Director Huang with Gou Wei's hand, and Deputy Director Huang was not as good as people, which was not as good as that.

"Okay. Comrade Gou Wei, your proposal is very good, and the sales department and office should pay close attention to implementation.

Comrade Gou Wei, let's take matters into account. Of course, if there are any suggestions that can be put forward in a timely manner, don't wait for the leader to ask before mentioning them, right? We are holding a pricing meeting today, and we should have a serious discussion on the price issue.

Now, tell me how to set the price!"

Deputy Director Huang is so angry, can't you shoot the factory director, can't you shoot a little radish. His complexion changed, as if he had been eating wild vegetables, and the green on his face not only reminded people of Spinach Superman.

"Okay. ”

Gou Wei hurriedly said, and after receiving the holy decree, he hurriedly left.

"I think this about the price, there should be no similar products on the market, but we can't set it too high, if it is set high, there will be alternatives or no one will buy our motorcycles. It's set too low, we don't have profits, not to mention that our products are poor.

I have such an idea!"

Gou Wei's statement has been recognized by everyone, the difficulty is here, you can't do a price test, this thing is difficult!

"If you have an idea, don't say it, show you, right?" The old man Zhong, the director of the factory, just couldn't see the puppy wagging his tail.

"Hey. I say, I say!"

The office burst into laughter, and the old man Zhong, the director of the factory, was majestic, and he was also amused by Gou Wei, a minion.

"Let's have an auction, two auctions.

The first auction is to auction the first motorcycle off the assembly line, and the highest price wins. For everyone, it is both collectible and practical. The auction price is divided by two, which is about the highest price we can usually sell, right?"

I agree with this very much, who will not like motorcycles to participate in the auction, except for a collection of meaning, isn't that the practical value or price?

"How do we set the dealer price, this is the key, after all, we let the dealer sell, we don't sell ourselves. ”

Deputy Director Huang is a general again, and he still has his own understanding of pricing.

"We're going to have a second auction, so what's going on?

We will conduct an auction of 200 motorcycles after the test observation. Divided into a group of 20 units, the highest price will get, and the second batch of motorcycles will have to wait for half a month to a month.

We told them privately before the meeting that we would give them 10% lower than the auction price.

Dealers know the market best, and they also know how much our motorcycle can sell at a price. The average price of 10 sets of motorcycles is reduced by 10 percent, which is almost the same as our price. I'll sell it at this price in the future!"

It's another price test, and the methods are so similar, it's still an auction!

"What if no one buys it on the spot?

Deputy Director Huang's words were mentioned on the point, which caused everyone's chorus. Two hundred units, two hundred units have not been sold for many years.

"Let's not launch 200 units at once, just 20 units first, and a group of 20 units will be pushed!"

As soon as Gou Wei's words came out, Li Gong's mouth began to open one by one, "Your casual words are like a dagger, and with that understatement, it looks like someone is a fool!"

"Haha, that's good. If you can't think of it, you can't do it, and you're really a fool. Deputy Director Huang, this is your forte, and this matter will be handed over to you. Little Gou cub, your mission is complete, what are you doing here, go play!

The old man Zhong, the director of the factory, was in a very happy mood, and the puppy cub really lived up to expectations!

Deputy Director Huang still had to implement it, who called this plan good. I could only stare at Gou Wei who went out with a blue face, if the vision could kill people, Gou Wei had already died a thousand and eight hundred times at this time.