For advertising, Lin Cheng remembers that there are many classic advertising ideas in the future, all of which embody a lot of hard work of advertising people, but the classic advertisements used in agricultural machinery, I'm sorry, Lin Cheng doesn't remember any of them.

However, Lin Cheng had an idea, and soon remembered the classic advertising words of Mr. Tang Guiqiang's "Which excavator technology is strong, China Qilu is looking for Lan Xiang", but the last word of Feilong's brand and advertising words "strong" and "Xiang" do not rhyme, which makes Lin Cheng have a headache.

At this moment, Mao Xiaoli said casually: "Since the flying dragon doesn't rhyme, then it's okay to change the brand to fly." ”

"Ahh

"But our factory name and trademark have been registered with the Industrial and Commercial Bureau," Mao Debiao reminded.

"Change, immediately go to the industrial and commercial bureau to change, change the flying dragon to flying, and the logo has also changed from a soaring dragon to a pair of flying double-headed eagles. ”

Lin Cheng deeply knows how high the value of a classic advertising slogan is, such as Country Garden's classic advertising slogan "give you a five-star home" brings Country Garden's profit of more than 100 million yuan every year, and in the 21st century, when the real estate market is the hottest, this advertising slogan even made Country Garden once sit on the leading throne of China's real estate company.

In Lin Cheng's view, Mr. Tang Guiqiang's sentence "which excavator technology is strong, China Qilu is looking for Lan Xiang", its classic degree is not much worse than "give you a five-star home", if you talk about the popularity on the Internet, the excavator that has been broken at station B is more than a hundred streets of Country Garden.

For this classic advertising slogan, what is it to change the name and trademark of the factory, this is not a problem at all, especially the Lin family is now in the honeymoon period with the government, after Lin Furong and Zhang Jingbei said hello, the factory name and trademark were immediately changed to Feixiang.

After the factory name and trademark were changed to flying, the advertising words that Lin Cheng wanted were freshly baked, and the original time and space of "which excavator technology is strong, China Qilu is looking for Lanxiang" was changed by Lin Cheng to "which agricultural tractor is strong, and China is looking for flying in eastern Guangdong".

Although this advertising slogan always felt a little awkward to Lin Cheng's ears, others were very satisfied and praised this advertising slogan.

Lin Cheng was relieved when he thought about it, he felt that it sounded a little awkward because the advertising slogan "Excavator looking for Lan Xiang" was too deeply rooted in the hearts of the people, so that his mind couldn't turn for a while.

Now that "excavator looking for Lan Xiang" has not yet been released, then his "tractor looking for flying" is an original advertisement.

Since the advertising words have been plagiarized, Lin Cheng, the advertising planning creative and advertising actor, decided to copy it to the end, and he wanted to ask Mr. Tang Guiqiang to shoot this advertisement.

To say that the current domestic film and television stars, Mr. Tang Guiqiang is definitely a big one, according to the standards of later generations, his status in the film and television industry definitely belongs to the domestic first-line students, and his status should be similar to Zheng Xiangshuai in Xiangjiang.

is particularly impressive is Zhuge Liang in "Romance of the Three Kingdoms" starring him, even after 20 years, it is an insurmountable classic image, among which Zhuge Liang scolding Wang Situ to death has become an enduring hit video in station B.

Mr. Tang Guiqiang is also a well-known national first-class actor, with a national face, dignified facial features, thick eyebrows and big eyes, and his appearance when he was young is definitely not inferior to the top beautiful man in later generations and Canadian freestyle.

Moreover, Mr. Tang Guiqiang still has the reputation of "Emperor Professional Household" in later generations, and has created classic film and television images such as Yongzheng, Zhenguan, the First Emperor, Ming Taizu, and great men, especially after the death of the great actor Gu Yueda, Mr. Tang Guiqiang inherited Gu Yueda's status in the rivers and lakes and became the best candidate to play the great man.

Nowadays, the advertising price of domestic actors is definitely more than ten times lower than that of Xiangjiang actors, but to be honest, compared with the average Xiangjiang actor and Tang Guiqiang, the popularity of the common people is far worse.

Lin Cheng believes that if Mr. Tang Guiqiang is invited to shoot a TV commercial at this time, the effect will far exceed that of later generations of "excavators looking for Lan Xiang", just with Mr. Tang Guiqiang's righteous and awe-inspiring face, it is enough to attract countless farmer friends to buy agricultural walk-behind tractors.

At this time, the advertising price of domestic first-line students is still very low compared with tens of millions of dollars in later generations, even with the status of Mr. Tang Guiqiang, his advertising cost is about three or four hundred thousand, and it is very easy to find Mr. Tang Guiqiang to shoot advertisements, just look at the more than 40 advertisements he has shot in his life.

It's just that compared with the many classic images he created in film and television dramas, the advertisements shot by Mr. Tang Guiqiang were a little cold, and later the false health care product advertisements endorsed by him and Mr. Wang Gang were also exposed to CCTV, resulting in a lot of image decline.

However, Mr. Tang Guiqiang is still very straightforward, I remember that once he was interviewed by a reporter, in the face of the reporter's questioning of too many advertisements, he said in public, "Don't you think it's a good thing for someone to advertise me? That proves that I still have a market, don't see us as actors as fireworks that don't eat the world, I think some reporters are not in the right mood now, why do Hong Kong and Taiwan actors think it's normal to endorse millions and tens of millions, and mainland actors will make irresponsible remarks when they endorse hundreds of thousands, deliberately exaggerating, and promoting some extremes." I think as long as the advertised product is not harmful and legitimate, why can't I make this money?"

Sure enough, after Lin Cheng found him through Mr. Tang Guiqiang's agent, he explained that he wanted to find Mr. Tang Guiqiang to endorse agricultural machinery, and said that he wanted to sign a contract with Mr. Tang Guiqiang for ten years, and the endorsement fee of 300,000 yuan in the first Chinese New Year's Eve will increase by 100,000 yuan every year that passes. After Mr. Tang Guiqiang heard the offer, he didn't hesitate at all, and immediately agreed verbally, just saying that he was still filming the scene "Yongzheng Dynasty", and he would have to wait two days to shoot an advertisement in Qingjiang.

Of course, Lin Cheng said that there was no problem, in fact, there were not many scenes of Mr. Tang Guiqiang in the script, he only needed to wear a suit and tie when the advertisement was about to end, leading dozens of plainly dressed peasant friends to stride forward, and then shout out loudly "Which agricultural tractor is strong, China is looking for flying in eastern Guangdong".

As for the content of the advertisement, Lin Cheng intends to highlight the advantages of agricultural walk-behind tractors in a realistic style, first of all, let the tractor and the ploughing ox plow the land, in order to highlight the speed and efficiency of the tractor, and secondly, use the tractor to dig a ditch, Lin Cheng had seen a video of the tractor digging a ditch after replacing it with an upright blade in his previous life, and it was really digging fast, straight and deep, which left a very deep impression on him.

Lin Cheng suddenly thought again, does the agricultural walk-behind tractor have any advantages over the ploughing cattle?

There is also labor-saving, even a peasant woman can control the tractor to plough the land, why can't you find a girl to drive the tractor, so as to highlight the labor-saving characteristics of the tractor?!