Chapter 471 - Commercial Complex (2nd Update)
Zhang Chen and Sun Hongbin were sweating profusely, "Your little fat sheep is really good, several departments of our company often choose here for dinners, when will you come to open one at the door of our company?"
Zhang Chen shook his head and said, "It is estimated that two or three more stores will be opened this year, otherwise the waiter training will not be able to keep up." Originally, I said that I would open the first store in Kyoto after the year, but this is not in time for my mother to give birth to my younger brother, so it has been delayed until now, and it is estimated that in July and August, the store in Kyoto will be opened, and another store will be opened at the end of the year, which is basically to the limit. ”
Sun Hongbin sighed and said: "If you want me to say, now that your little sheep has become famous, you should copy it quickly, regardless of whether it is a franchise or a joint venture, with the help of capital, quickly occupy the market, and spread all over the country within two years." ”
Zhang Chen smiled, Sun Hongbin's style is like this, his Shunchi has now entered the fast lane of development, a project in Perfume Bay, an eight-month cycle, a net profit of 30 million, Sun Hongbin was stunned to use the 30 million, in Bindong District to engage in five plots of nearly 300 acres of construction land, is expected to be developed within two years.
The expansion of Shunchi is too fast.
Real estate is different from the investment industry that I have made, although it is also a capital-intensive industry, but it pays more attention to the cultivation of reserve talents and the construction of organizational structures.
In the investment industry, you can find one or two partners, even if you expand aggressively, but in the real estate industry, if you want to expand, you must first have enough talent reserves, otherwise there will be chaos.
This is the case with Shunchi in the previous life, in the most serious stage, Shunchi's on-site engineers actually don't know how to look at the construction diagram.
Zhang Chen said with a smile: "If money could solve all problems, the little sheep would have spread all over the country a long time ago." ”
Sun Hongbin sighed: "I forgot, you are now super rich." By the way, I read a report the other day that Matrix is worth at least a billion dollars, how many shares do you have in Matrix?"
Forbes has not yet begun to rank the richest people in mainland China, and even Hurun, the first to make a list of the richest people in China, has just come to Shanghai from London, just a small accountant at Arthur Andersen.
It would take two years before this accountant concocted the first list of the richest people in mainland China and sold it to Forbes, becoming the world's first list of the richest people in mainland China.
Zhang Chen smiled, "Brother Bin, funding is only one aspect. Without sufficient talent reserves, management reserves, technical reserves, and capital reserves, blind expansion can only be like building a tower on the sand. ”
Sun Hongbin thought thoughtfully, "You seem to have something in your words?"
Zhang Chen's face was as usual: "It depends on how you understand, I gave you an example, in the twelfth year of Chongzhen, Li Zicheng rebelled for the second time, and there were only thousands of soldiers and horses, but in the seventeenth year of Chongzhen, he had already broken through Kyoto, forcing Emperor Chongzhen to hang himself, what was the result? After less than a month as the emperor, he was defeated and died. Carefully analyzing the reasons for Li Zicheng's downfall, each of them can correspond to the four points I just mentioned. ”
On the other hand, Zhu Yuanzhang adopted Zhu Sheng's suggestion, accumulated grain, built a high wall, and slowly became the king, which was also a peasant uprising, but because of the solid foundation and the attention to risk control, he finally won the world. ”
Sun Hongbin's eyes were blazing: "No matter how careful Zhu Yuanzhang is, he still has a desperate gamble in the water battle of Poyang Lake, otherwise how can he dominate the world?"
Zhang Chen smiled and said: "Luck can be gambled for a while, not for a lifetime, the water battle of Poyang Lake is a hurdle that Zhu Yuanzhang can't avoid, he is also fully prepared to fight with Chen Youliang, but if he has gambled every battle from the beginning, he is afraid that he will be defeated faster than Zhang Shicheng." ”
Sun Hongbin laughed: "You, you began to persuade me again, don't worry, I just got the news, next month, the country will liberalize the commercial housing policy, now is a good opportunity for great development, if you don't take advantage of this time to occupy the market, I'm afraid that in a few years, your wall is built, and the enemy has already hit the door." ”
Zhang Chen sighed lightly in his heart, when he and Sun Hongbin first met, he reminded Sun Hongbin, and Sun Hongbin also listened to it at that time, but now the success of Perfume Bay has undoubtedly made Sun Hongbin more and more confident in his own set of operating concepts, and he has long left Zhang Chen's reminder behind.
Zhang Chen no longer continued to persuade, Sun Hongbin was a little embarrassed, after all, the other party was kind, "I said, brother, you won't come to me today just to eat shabu shabu, right?"
Zhang Chen put the last half of the mutton into the pot: "That's the case, I'm going to build a commercial complex in Bincheng, I don't know if Brother Bin is interested in trading?"
Sun Hongbin was stunned: "Commercial complex? What is that?"
Zhang Chen thought for a while: "When you went to Europe last year, you went to La Défense in Paris, right? ”
Sun Hongbin glared: "You say that I am blindly expanding, I think I am far worse than you, La Défense?
Zhang Chen laughed and said: "It's not that exaggerated, I mean similar to the form of La Défense, La Défense is a typical urban complex, an area brings together office buildings, hotels, shopping malls, high-end residences, etc., this scale of development, of course, is not what we can eat now, but I am talking about commercial complexes, similar to La Défense, but not exactly the same." ”
Sun Hongbin was quite interested in this: "You tell me carefully?"
Both of them were full, Zhang Chen asked the waiter to clean up the table, and made another pot of tea, "The commercial complex is a small urban complex, in this project, there will be one or two towers, a four- or five-story podium below, at least two to three floors of underground parking lots, and at the same time, there will be a large modern living community." ”
Sun Hongbin snorted: "Isn't this what you said the same as the project that New World is doing on the Drum Tower now?"
Zhang Chen nodded and shook his head: "It looks the same, but the operation idea is completely different." The project in New World is still a traditional department store with office space, but with the addition of a high-end real estate community. And I'm talking about commercial complexes, which I call the HOPSCA model. ”
Sun Hongbin knocked on the table: "HOPSCA?"
Zhang Chen nodded and said: "H, referring to the Hotel, the hotel, in this complex, one of the towers or half of the building must be used for a five-star hotel, we can negotiate with the world-famous hotel management group, they come up with the standard, we build it on behalf of us, and then they buy or rent our building." And this hotel, at least Sheraton, Hilton, Intercontinental hotels of this grade. ”
"O, refers to the office, the office building, if it is two towers, then there must be one for the office building, the 5A level office building, parking, the garden and the parking lot, there must be a large enough plaza so that more customers can be gathered and evacuated. ”
"S, is now a very popular shopping mall concept, the first floor is a first-line big-name store, including clothing, leather goods, jewelry, cosmetics and other first-line brands, the more high-end the better, to attract guests into the store and improve the overall project grade, if a big brand like LV is willing to settle in, we can even provide them with a store for free. The second and third floors can be put some general brands, such as casual brands, or a large supermarket, and the fourth floor can be a food court, attracting dozens of large and small restaurants to settle in. On the fifth floor, there can be a cinema with six or seven screening halls, each with a maximum of two or three hundred seats, for some recently released films. If there is still room to spare, you can also put a game hall with some fun game consoles, racing and shooting. In short, the concept of this mall is that as long as you have money, eat, drink, and buy things, you can walk around it for a day and meet all your needs. ”
Hearing this, Sun Hongbin's eyes widened.
Zhang Chen continued: "C, that is, convention and exhibition center, we can also build another convention and exhibition center to undertake various exhibitions and large-scale conference affairs, enhance the popularity of the office building at the same time, but also increase the occupancy rate of the office building and the occupancy rate of the hotel." ”
Sun Hongbin couldn't help but interject: "Brother, what you said is very good, but do you know that the investment in commercial projects is large and the speed of payment collection is slow, and your model is more risky. ”
Zhang Chen said with a smile: "You're right, so, in the end, we still have this A, apartment, apartment, residence." ”
(End of chapter)