Including the supplement "Eight Hours Away", the desk table is full of miscellaneous newspapers and magazines, probably all the recent battles between IKEA and Guomei.

Jiang Che hastily flipped it over, and it was of little value.

In the final analysis, this matter lies in people, and it lies in the nature of the shopping mall, like the prairie hunting ground, the rule of the jungle.

However, Huang Guangyi is a person with a very heavy gambling nature, and he has the domineering and strong tradition of local business gangs, and he has the habit of ignoring the rules, which is the superficial impression left by Jiang Che as a melon-eating mass in his previous life.

In the current situation, almost the entire IKEA hates this fruity beauty, Huang Guangyi, who has no grievances and no hatred, and "inexplicably" came to find trouble.

But ask Jiang Che...... Actually, there isn't much personal emotion.

Because in the final analysis, this battle was actually fanned by his own butterfly wings, because he respected all the rules of the mall, whether it was reasonable or not.

The current situation, in other words, is his position in Huang Guangyi, as an industry leader who already has a sense of chain expansion and strong confidence in the era of market economy, he will also choose to suppress IKEA.

Why IKEA and not Su, who has also been influenced by IKEA, has taken the pace of expansion?

Because of the threat. At present, Su Xuan still has no direct threat to Huang Guangyi, so there is no need for direct conflict.

Although IKEA has only been established for two years, it has expanded rapidly, accumulated day by day, and almost every direction, every step, is ahead of Guomei, invincible in the local interest competition, it is too strong, too dominant, too sharp - the day when the position of Guomei's leading position is not guaranteed, you can almost see it when you raise your eyes.

This logic is even better than Ali's desire to get rid of Jingdong in the later generations.

This, coupled with market changes, coupled with the competition for new growth points...... If Guomei doesn't hit you at this time, when will it hit you? Wait until IKEA is smooth sailing and climb to the head? By then it will be too late.

As Huang Guangyi said at the Nanhai Hotel in Shencheng: Fight now, he will win.

So he can't wait until the day when he can't win.

Industry leaders always like to say that they are willing to share the market and develop together. In fact, they can accept that someone will share the market together, and they understand very well that the market cannot be carried in their own pockets......

However, that's about it.

If you make a small fuss, you are a little friend who can touch your head and play with you; if you become bigger and stronger, you are the mortal enemy that must be exterminated - the reason is as simple as that, no dragon leader is willing to sit back and watch the princes become bigger, rise, and threaten themselves.

Of course, Huang Guangyi said in Guangdong Province that after this war, there will only be one left of Guomei and IKEA, in fact, it is just to coerce manufacturers to stand in line and say things about the scene and heavy words, in fact, if the results are only enough to defeat IKEA and suppress the development momentum of IKEA, he will also be satisfied and gladly accept.

"Opinion? If you want to ask our opinion, then let me tell you, Huang Guangyi has violated the law, this is unfair competition, will you report it?"

Chu Lianyi held the phone, and a voice came from the side.

Jiang Che turned his head and glanced at her, what she said was true, but it didn't make sense.

"It was the reporter from "Eight Hours Away" who called. Chu Lianyi noticed Jiang Che's gaze, turned around and covered the microphone, and said, "Ask us what we think now, and also, I want to invite you to do an interview too, you see?"

Interviews at both ends...... It's a good idea.

Jiang Che wanted to say, "Get the fuck off." ”

After thinking about it, he changed his words: "You just say that I don't have this will for the time being." ”

After adding the temporary, his whole attitude is completely different.

After Chu Lianyi relayed it, the reporter on the other side heard the sound of the strings, you must know that Jiang Che has not spoken to the media so far, and the reporter said happily: "Then we are waiting at any time, looking forward to Young Marshal Jiang's voice." ”

The phone hangs up.

Chu Lianyi poured a glass of water for Jiang Che and said: "When the citizens read the newspapers and magazines, they probably thought that this business war was so fierce and heroic, fighting wits and courage, but they didn't expect that most of the time, the two sides were just spending each other in such a dull way. ”

Jiang Che smiled bitterly and nodded, the eight cities are at war, and the price war is ...... In fact, most of the time it's just a mutual killing.

Now, as time continues to lengthen, the eight cities that are the battlefield, the small and medium-sized stores have almost died, and even the surrounding cities have been affected...... And between Guomei and IKEA, there is still wrestling and pulling.

"Guomei should also be under pressure, and his sales last year were only a little more than 200 million...... sales only. Chu Lianyi comforted Jiang Che.

Jiang Che nodded, "Yes, but in the current situation, no one can breathe a sigh of relief first, and they are unwilling to communicate first." ”

Jiang Che remembered that he had watched an interview with Ma Huateng in his previous life, in which Ma Huateng mentioned a certain market competition between Tengxun and Ali, saying: "It is to burn money, from 10 million a day, to 20 million, 40 million, burning money day by day, burning more and more...... I said in my heart that I might not be able to go on like this, but I can't retreat first, and I really want to call Ma Xiaoyun to discuss, but I can't call first. ”

Compared to this example, this IKEA-Guomei dispute is likely to be resolved by a smaller communication, close to none.

Because this battle involves the fundamentals of the two companies, the core industry, rather than the investment and expansion of the business field, because in Huang Guangyi's eyes, the strength of the two sides is not balanced, even if IKEA has the advantage in terms of manufacturers, it cannot completely break this strength, he is still in an advantageous position, and his determination and confidence are very large, and he must finish his work in one battle.

In fact, if Jiang Che hadn't won a while in terms of manufacturers, this battle would have come to an end now.

IKEA consumes more energy than Huang Guangyi imagined, like a bottomless pit.

Fierce battles.

At the end of July, Linzhou City was in the middle of summer, and it was extremely hot.

IKEA's after-sales service cars are not enough, and the small three-wheelers that were used two years ago have been moved out again. The car runs around the small towns, the three wheels are responsible for the city, and the employees sweat like rain, walking through the streets and alleys, carrying the air-conditioned TV upstairs, dripping sweat, and holding the handrail down.

"Old duck soup, it's cool and defeated, Che'er, you drink more. ”

Jiang's mother helped her son serve another bowl of soup, with a look of concern and distress.

"I can't drink it anymore, Mom, it's the third bowl. Jiang Che behaved very easily and said, "Mom, don't worry, in fact, I'm not tired, and I'm not angry." ”

"Who are you fooling, you don't get angry? The money went out like a stream, and I was anxious to see and listen to it. Jiang's mother muttered, "It's okay, fortunately, the money is all on the books, if the real money in front of me can be counted, ouch, then my heart will hurt." ”

In fact, I was really a little worried that my mother was worried about this, she was too worried, and what was the problem, Jiang Che thought about it, and said with a smile: "Then Mom, why don't you go to my place to get some money and go home?"

Jiang's mother: "Hmm, what's the use, you can't go out when you turn around?"

Jiang Che: "As long as you count it, I promise not to move." ”

"Really?"

"Really. ”

"......," Jiang Ma thought for a moment, "Okay." Then I'll help you count your wife's book first, and then count the money for a house...... No, two, I'll count one more car...... Then, count the money for one more baby's schooling, no, two...... I counted the fines for overbirth...... Ouch, what should I do, Mom is still thinking of giving you a few more shops on the street......"

Jiang Che listened, inexplicably a little funny but warm and down-to-earth.

Mom, this is the foundation for counting that even if he falls, he will have no worries for a lifetime.

If you return to ordinary life, it is actually really enough.

"You have a little confidence in Che'er, Che'er's mother", Jiang's father said softly on the side, turned to Jiang Che, and said calmly and gently: "The funds available on the garment factory's side, Dad will prepare them for you at any time...... It's really not good, it's okay if we mortgage or sell the factory. ”

is still a simple expression, not even an emotional summary such as "Dad will always support you", just a bland statement......

In fact, the garment factory is now gaining momentum, and Dad Jiang is also doing it in high spirits.

But as a man, just like he once hollowed out his family and took out all the 6,000 yuan to his son to keep his studies and job, and did not hesitate to give up the shares of the furniture factory that he had already promised, Jiang's father is still the father who is willing to give up everything for his son at any time, including career and dreams, after experiencing the transformation of his life.

"Dad. ”

"Huh?"

"You're just going to talk about my mom...... You should have more faith in me, too. ”

Jiang Che said with a smile.

"That's it, can you have some confidence in my son?" Jiang's mother picked up on the side, and then said, "Che'er, Mom has thought about it, I won't go to you to count the money I just said...... Mom goes to your dad and counts it for you. ”

Jiang Che and his father looked at each other and couldn't help laughing.

…………

After lunch, I went back to the store, the sun was shining, and it was okay to have air conditioning when eating, and I started to sweat when I went out three steps.

Jiang Che was driving down the street, and suddenly a thought came to the branch located in the north of Linzhou City.

Because the eight cities were at war at the same time, and there were many things to do to coordinate with manufacturers, Jiang Che was running around every day, but he rarely had the opportunity to inspect local branches.

The manager on duty standing at the door saw it and immediately ran over......

"Mr. Jiang, you go in first, it's too hot outside. ”

Jiang Che got out of the car, waved his hand, and said, "It's okay, I'll just stand here at the door for a while and take a look." ”

"Ah, good. ”

So the two of them stood at the door of the store for a while, Jiang Che asked some questions from time to time, and the manager answered.

Turning his head inadvertently, Jiang Che found that not far from the street, a big white bear, a Mickey Mickey, a Dalmatian dog, and three staff members wearing heavy doll costumes were handing out leaflets to passers-by, indicating directions, and beckoning them to enter the store.

Under this great sun......

"This is arranged by the store, right? This weather, people can't bear it, and something is going to happen. Jiang Che turned his head to speak to the manager on duty, his expression a little serious.

"Huh?" The manager on duty was stunned for a moment, and said in his heart, isn't this the arrangement of the head office? Not daring to say it directly, he hesitated and said, "It seems to be." ”

"Like?" Jiang Che frowned.

The manager was weak and didn't dare to be confused, so he was busy explaining: "That's the case, that is, people come to the point every day and ask for ......leaflets from the store."

He didn't know if his boss was listening.

Because of the boss's gaze, he looked straight ahead.

The three dolls walked slowly and cautiously across the street and came back, looking like they were going to walk back to the store, but they walked and walked...... Suddenly turned a corner, and walked away from the alley on the side.

The big white bear moved forward, his heavy steps looking clumsy and funny in a hurry.

Mickey and Dalmatto looked back at Jiang Che from time to time.

"The three of them, they say they are part-time students......" the manager was still explaining.

"How long have they been here?" Jiang Che interrupted him.

"This ......," the manager recalled, "it had to be more than half a month, and it had to be more than twenty days, and it was three girls......

Before he finished speaking, he saw the boss suddenly pull out his legs and chase after the alley that the three dolls had turned into.

Jiang Che rushed to the entrance of the alley.

In the alley, the big white bear took off his hood......

It was a slender girl, and she tucked her long, wet hair back and shook it so that she could see the side of her face.

A white and thin little face, but still wearing a huge doll costume, the contrast is a little weird, but it looks cute and distressing.

The alley is a little long.

Holding his head in one hand and holding the wall in the other, the big white bear was shuffling and turning, walking forward with some difficulty.