Fu Caining gave two problems to various media:

The first problem - layout!

Youdao Group only needs full-page advertisements on the front page, the second page and the third page, and the rest of the pages are not allowed. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But for a newspaper, if all three pages are advertisements, readers will usually have opinions in their minds.

Therefore, it became a question whether this single advertisement was accepted or not.

Why is this a problem?

Because the relevant personnel of Youdao Group made it clear at the beginning of the call that this time it is a nationwide blockbuster, and Youdao will select 100 mainstream newspapers in China to publish advertisements simultaneously.

Yes, 100 major newspapers at the same time!

In other words, whoever doesn't publish it is outside the "100 mainstream newspapers".

Of course, it doesn't matter whether a newspaper is "mainstream" Youdao Group, but the problem is that Youdao Group's Youdao Group has the wisdom to Weibo and the KKI that has become famous, to put it bluntly, Youdao Group, which has a wide range of resources in its hands that control the online public opinion platform, offends Youdao, or has a general relationship with Youdao, maybe it will suffer at any time.

Even the most determined traditional media people have to admit that the traditional paper media is gradually declining, and the network platform in the hands of Youdao Group is the future trend, so if you push the advertising of Youdao Group out of the door this time, it will be difficult to open your mouth next time you want to ask for wisdom to help Weibo.

The second problem - advertising costs!

Fu Caining's words are very clear: because we are advertising for public welfare, we hope that the advertising fee will not be higher than 50% of the normal fee.

Belch......

When he opened his mouth, he bargained fifty percent, and the heads of the advertising departments all had a pain in their brains when they heard it.

Call the leader for instructions, think about it, and decide that you should make a friend.

Zhiwei Weibo is currently the largest online public opinion platform in China, which can lift people to the sky overnight and step people into the ground overnight.

In case there is any mistake in your own newspaper in the future, or if there is any negative news, if Zhiwei Weibo fanned the flames and added fuel to the fire, it would be a big trouble.

However, just when the companies were about to grit their teeth and agree, the general office of Youdao Group sent another message - this advertisement is seeking "media charity partners", and the names of the media that join the "charity partners" will appear in the advertisement on March 23, and Youdao Group's request for "media charity partners" is to "appropriately reduce or reduce advertising fees".

The hidden meaning of this message is very intuitive: if a certain media wants to show its face in Youdao Group's large-scale public service advertisement of "100 mainstream newspapers and 300 full-page advertisements", it has to reduce the advertising fee of Youdao Group.

At this time, all the media have figured it out: the co-author Youdao Group is playing the idea of using various newspaper resources to advertise for free.

This one is a bit too ......

Just when the media were hesitating, "Beijiang Daily" and "Songjiang Daily" spoke out on Zhiwei's Weibo official Weibo, saying that the two newspapers had officially joined the "Free Lunch Media Public Welfare Partner" in order to support Youdao Group's "Free Lunch" public welfare activities, and on March 23, the front page, the second page, and the third page of the three pages of full-page advertising, the two newspapers all charged a symbolic fee of 30,000 yuan.

As soon as these two Weibo posts came out, more than 90 other newspapers all had a headache.

Three full-page advertisements charge 30,000 yuan, not to mention making money, which is not even enough for manpower and printing costs.

But the stance of "Beijiang Daily" and "Songjiang Daily" is so high, what should they do?

Don't take this advertisement, right?

Youdao Group must have an idea, and it is difficult to guarantee that it will not use Zhiwei Weibo to hype up the "social responsibility of the media" afterwards.

Don't reduce advertising costs, right?

In case 80 of the 100 newspapers charge 30,000 yuan, the remaining 20 will be regarded as negative teaching materials for "looking at money" in the circle.

It's torture!

It didn't take long to torture, and the general office of Youdao Group sent a message to the 100 newspapers it had contacted - willing to pay advertising fees to the "Free Lunch Media Public Welfare Partner" at the proportion of 30% of the original price!

Thirty percent?

When the advertising departments of the various newspapers heard this, they all breathed a sigh of relief, as if they had found money, and hurriedly agreed.

Not long ago, I thought that Youdao Group was too ruthless in cutting 50% of the advertising money, so why are they still happy to be like this now when they give 30% of their advertising money?

I rub!

It's the way of Youdao Group!

As a result, it didn't take long for me to feel that I had been published in the newspapers of Youdao Group, and all the newspapers were glad that they agreed to cooperate early.

Because the situation has changed subtly.

"Beijiang Daily" and "Songjiang Daily" publicly said on Zhiwei's Weibo that on March 23, the front, second, and third pages of the three pages of the full page advertisement symbolically charged 30,000 yuan, and these two Weibo posts became popular for some reason.

The direct effect of the fire was that it was equivalent to advertising the "300 full-page advertisements for 100 mainstream newspapers" on March 23 in advance.

That's right, advertise the ad in advance!

It sounds awkward, but it's true.

As a result, online and offline began to discuss the "100 mainstream newspapers and 300 full-page free lunch public service advertisements" a few days later, and all walks of life are paying attention to and even looking forward to the content and expression of "300 full-page free lunch public service advertisements".

The world is unpredictable!

The huge attention of the whole society made Youdao Group, which should have been happy, feel the pressure.

Because according to Bian Xuedao and Fu Caining's conception before, three full-page advertisements, only one photo was posted on the front page, and then eight words were written - "Free lunch, unlimited love".

The second version was made into a photo wall of celebrities collectively calling for participation in public welfare.

The third edition was made into a picture wall of "Free Lunch Media Public Welfare Partners".

Outcome......

With the increasing momentum and influence of the event, more and more celebrities took the initiative to contact the official Zhiwei Weibo, hoping to join the appeal team, and at the same time expressed their willingness to donate to the "Free Lunch" public fund, and also hoped to take time to go to schools in remote areas in the west to comfort the children there.

The celebrities were so enthusiastic, and at first the staff in charge of external relations on Zhiwei Weibo were very happy, but only one day later, everyone found a problem - the newspaper could not fit so many photos of celebrities and celebrities on a full page, and it was conservatively estimated that at least two full pages were barely enough.

Not only celebrities, but also the media have also caused problems for Youdao Group.

The "100 newspapers" that were promised before turned out to be large newspapers and tabloids, and nearly 150 newspapers came one after another, all of which applied to join the "Free Lunch Media Public Welfare Partners", and many of them made it clear that they were willing to publish the "Free Lunch" public service advertisement on March 23, without charging a penny!

In addition to newspapers, many websites and magazines also came to the door, expressing their willingness to give media resources to support the "Free Lunch" public welfare activities.

A day later, something even more surprising happened.

Several major domestic banks and more than 40 large domestic group companies, including IT companies, airlines, express delivery companies, automobile companies, communication companies, dairy companies and even jewelry companies, have approached Shangdao Group and expressed their willingness to provide various strategic and technical support for the "Free Lunch" public welfare activities.

At the same time, major universities in China and several public welfare volunteer alliances also took the initiative to contact Zhiwei Weibo and the general office of Youdao Group, saying that they could support the "Free Lunch" public welfare activities in terms of manpower, and they were completely voluntary and did not receive any remuneration.

Well, now it's certain that three full pages are completely insufficient, and six full pages are barely enough.

……

……

Bordeaux, France, Château Rouge.

Listening to Bian Xuedao on the phone and talking about the preparations for the "free lunch" in more than 10 minutes, Bian Dad said into the microphone: "This free lunch is a great good deed, and everyone is so active, we must not do it for a year or two and then waste it." Don't worry, no matter how much money you spend on this, neither your mother nor I will have a 'no'. Wait for the child in Dong Xue's belly to be born, let your mother stay here to take care of Dong Xue and the child, I will return to China by myself, go to a place with poor conditions, and help people and things that can be helped, and then I may have to spend some money on you, you are not allowed to have any opinions. ”

Bian Xuedao listened, smiled into the phone: "Don't worry, I promise that as you just said, there will not be a 'no' word." ”

The father and son ended the call, and Bian Dad rarely drank half a bottle of red wine alone, and then splashed ink with the strength of the wine-

- "Heaven and earth work together, the world is very fortunate!"

……

……

(PS: The selection of "the best of the laity" has begun on the official account, so I sincerely ask you to cast your precious vote.) Find and follow the official account "庚不let" or search for "gbr188" with a magnifying glass and then click "search a search" to see, pay attention to it, and don't get lost...... For specific selection, please click the button "Book Friends Zone" after entering the official account, and then click "The Most of the Layman" to see. A picture and text every day, take you back to the novel, and vote for the best among the laity. ）