The general trend is like a snowball, and the momentum is unstoppable. Pen & Fun & Pavilion www.biquge.info

On March 17, Xu Shangxiu stood on the top of a snowy mountain and threw a snowball down, which was small enough to be picked up with one hand at first.

But that's just the initial form of the snowball, and soon it'll be a behemoth to look up to.

At 10 a.m. on March 20, Zhiwei Weibo user "South of the South" fulfilled his promise and posted a check for 4,687,195 yuan. As soon as the check Weibo came out, public opinion exploded instantly.

Netizens have seen large charitable donations, but it is rare to see this kind of private "interactive pledge" where one is one, two is two, and it is said to do.

To a certain extent, the "South of the South" has set a precedent for this "interactive pledge", which has improved the charity and credibility of the Zhiwei Weibo platform by one level, and also allowed the pledge to enter the "interactive" era, which has expanded the influence and radiation circle of individual donations countless times.

So the "South of the South" was completely on fire.

The reporters who sent private messages to "Xu Moumou" before all turned their heads to private messages "South of the South", and the comment area of "South of the South" Weibo was also very popular, and it was in a state of swiping the screen once in half a minute, basically someone left a message under the Weibo of "4.687195 yuan check", and after a minute of refreshing the page, I couldn't find my message anymore.

And I don't know if someone organized it or if everyone thought similarly, the message formation was surprisingly consistent - "Words are true, good is great!"

The screen is full of neat and uniform "words are faithful, good is great", eight words, every word is full of personality power, and every word shows the beauty of morality!

A warm soul always awakens another moving soul.

What is gratifying is that the "South of the South" has fulfilled its promises, which has virtually led to a wave of pledges.

In the comment area, in addition to "Words are true, good is great", someone suddenly shouted - "Click on me 1,000 likes, I pledge 500 yuan for a free lunch, and I will never break my word!"

As a result, in less than 10 minutes, he received 3,000 likes.

Then, someone shouted out - "Click on me 10,000 likes, I pledge 5,000 yuan, and I will never break my promise!"

In just half an hour, netizens satisfied him.

Subsequently, someone came out and claimed, "Click on me 20,000 likes, I pledge 10,000 yuan, and do what I say!"

As soon as the message was sent, I saw that the number of likes rose like a rocket taking off.

On the other side, someone left a message saying, "I'm an ordinary salaryman and don't have much money, but I'm still willing to spend 500 yuan to let the children eat a few decent lunches, the rules of the rivers and lakes, 1000 likes, everyone don't want more, I can't take out more (smiley)!"

- "I am 21 years old this year, I came out of my hometown, I work in a supermarket, my monthly salary is 1,800 yuan, deducting rent, transportation expenses, telephone bills, meals and sending money to my family, I have 400 yuan of mobile funds every month, I don't have enough money for 1,000 likes, and I have to keep 100 yuan on my body for backup, so everyone can click on me 600 likes." ”

- "I am a child from the school where 'Xu Moumou' took pictures on Weibo, we didn't use mineral water bottles for lunch, we used plastic bags to fill porridge, because bottles can be sold for money. Don't say anything, I now have a monthly salary of 2,600 yuan, in exchange for 5,000 likes, donate it all!"

――"Pledge 8,000 yuan, and the donation account will be cashed out after it is made public!"

- "30,000 yuan, words must be practiced!"

- "I don't eat KFC this month, save 100 yuan to donate to my brothers and sisters in the mountains, I want to ask, how to donate?

- "I ......"

Under the guidance of the demonstration effect, more and more pledges have been made, and the influence has become more and more extensive, and the snowball of "free lunch" has become bigger and bigger.

In the process of snowballing, ordinary people, simple words, and kind souls are combined into a huge picture of mortal kindness, and the dedication of the "little people" makes people move and introspect.

"Confucius's Family Sayings" has a saying: Living with good people, such as entering the room of Zhilan, if you don't smell its fragrance for a long time, you will melt with it!

The "local tyrants" who took out a check of 4,687,195 yuan in one breath and the ordinary people with a monthly salary of only 1,800 yuan have awakened the good thoughts in the hearts of the middle class.

However, no matter how influential Zhiwei Weibo is, it is only a corner of the network, and there are relatively more people in the society who do not go online and do not play Weibo, so what really forms a prairie fire is the official announcement of Zhiwei Weibo's involvement in the "Free Lunch" public welfare activities, and then Youdao Group, the parent company behind Zhiwei Weibo, entered the high-profile entry, indicating that the "Free Lunch" public welfare activities have entered a new stage led by giant companies.

Interestingly, all sectors of society "understood" the high-profile entry of Youdao Group, and tacitly understood the reason for its entry.

In the past, nine times out of ten, someone would jump out and say that Youdao Group's behavior was overstepping, noisy, and "picking peaches".

But now, the criticism caused by Yale's donation is still in the ears, so it is reasonable that Youdao Group is so active, eager and eager to participate in the "Free Lunch" public welfare activities.

After all, the public image of Bian Xuedao and Youdao Group needs to be maintained. After all, Youdao Group has donated to build a number of teaching buildings, and has a tradition of subsidizing education.

After all, the non-parliament that responded to Yale's donation by donating money to domestic universities seemed a bit flustered and blunt. After all, the "Free Lunch Proposal" was first published on Zhiwei Weibo, a subsidiary of Youdao Group, under the banner of "platform helps charity", and Youdao's intervention is also famous.

Coupled with Youdao Group's previous "great goodness" name and strong financial resources, the outside world can't find fault with Youdao Group, and no one thinks that Youdao is taking the lead in promoting "free lunch" this time is a reputation for fame, because many people think that Youdao is responding to the criticism caused by Yale's previous donation.

The coincidence of the timing has made the "free lunch" activity a manifestation of Youdao Group's attitude of "hearing it, being happy" and "cherishing feathers".

At the same time, because the excellent quality of the "Youdao Teaching Building" is world-famous, all walks of life recognize the "Free Lunch" activity led by Youdao Group, because everyone believes in the "charity conscience" of Youdao Group.

Soon......

The people of the whole country not only saw the "charity conscience" of Youdao Group, but also saw Youdao's "charity persistence".

On the morning of March 22, the General Office of Youdao Group sent five full-page public service advertising design drawings to more than 130 "Free Lunch Media Public Welfare Partners" across the country.

Three pages were not enough, so it was eventually expanded to five full pages.

By this time, all newspapers had understood the situation: the "Free Lunch" event would definitely be popular, so it would be very beneficial to the year-end summary report and the media image to have something to do with it. Not to mention taking out 5 full sheets, it is 10 full sheets, and this transaction is not a loss.

And after getting the 5 advertising design drawings from the general office of Youdao Group, the advertising departments of various media were all dazzled.

They were not only surprised by the lineup of "celebrities and celebrities calling for public welfare" convened by Youdao Group, but also amazed by the advertising layout designed by Youdao Group.

It's normal to be amazed.

Youdao Group has more than 20,000 employees, and there are games, media and video subsidiaries that require aesthetic power, so there is no shortage of design and art talents, especially with the experience of Bian Xuedao, the "old review", the color matching, font selection, and space division of the 5 advertising layouts are all impeccable.

Especially the big picture on the front page, the visual impact can be called artistic.

The picture on the front page was made by Bian Xuedao himself - a child's hand, holding an empty mineral water bottle, the bottle did not have any markings, except for the scattered rice grains and a little rice soup, the bottle was empty.

There is a line of words below the picture - "Free lunch, farewell porridge bottle!"

Within Youdao Group, when choosing this picture, several executives rarely raised objections together.

Everyone's opinion is similar: this thing is somewhat ugly, like a scar under the brocade, posted on Weibo, posted in the forum, posted in the QQ group, that's nothing, but with such a big fanfare, more than 130 newspapers published on the front page at the same time, we have to consider the impact. Because once it is used by someone with ulterior intentions, it is difficult to guarantee that someone above will be unhappy if it is being played in the face. Therefore, it is completely like the "big-eyed girl" in "Project Hope", with the characters as the core of the composition, and the emotions are conveyed with eyes and expressions.

knew that what everyone said was reasonable, but in the end, Bian Xuedao still insisted on his original idea.

There is no other reason, I just want to make the starting point of "free lunch" more solid, and I want the official response to come earlier.

Not only within the Dao Group, but also at the pre-editorial meeting of various domestic newspapers on March 22, there was also a debate about the front-page pictures from the Dao Group.

As a result of the controversy, various newspapers successively called the general office of Youdao Group to ask about the origin of the picture, whether there was an original picture, who the photographer was, who was photographed, where the shooting location was and the approximate shooting time.

In short, the media needs to determine the authenticity of this image.

After seeing the original picture and getting all kinds of specific information about the picture, the editors-in-chief of more than 10 major newspapers called each other and talked about it, and then decided to publish it according to the original manuscript sent by Youdao Group.

The leaders of the big newspapers are not of a low level, and they have seen a lot of things, so they still have the courage to do so.

Besides, the porridge bottle is not ginseng fruit, and there are many schools in the remote mountainous areas of the west, and it is easy to find out if you ask someone.

And in people's impressions, Bian Xuedao, chairman of Youdao Group, is a smart person who does things safely and thoroughly, since he thinks this picture can be used, even if it is a little problematic, it will not be too big.

The editors-in-chief think this way because one of the essential skills of successful people is vision. To become a giant businessman, it is not only business talent that tests and relies on it, even if Bian Xuedao plays a single step of chess, it is impossible to create the achievements and status of Youdao Group today, so Bian Xuedao's vision is trustworthy.

What's more, the editors-in-chief feel that since the porridge bottle is real, there is no malicious smear, and the fundraising itself also needs a little impact to move people's hearts.

Take 10,000 steps back and say, even if the XC Department feels that this picture is a little inappropriate after the fact, more than 130 newspapers across the country have published it, and the law does not blame the public, right? Can the editor-in-chief of more than 130 newspapers still be dismissed?

Is that all there is to it?

Not!

And to be honest, the editors-in-chief also think this picture is good, because they see several meanings in this picture, including introspection, shock, feelings and a sense of responsibility!

As a media person, who can not have a little deafening and secular feelings?

Everyone has small feelings in their hearts, and the accumulation of small feelings will roll into a big snowball!

Super Snowball!!

……

……

On March 23, newspapers became a hot seller.

Early in the morning, there was a rare queue outside the newsstands all over the country, and this scene made some retired old newspaper people burst into tears and were excited.

The reason for the excitement is not that they are fragile or that they can act, but that they have feelings that others cannot understand about the career they have engaged in all their lives, just as some workers in the eighties and nineties had an incomparably attachment to the factory. The old newspaper people have heard too much about "the newspaper industry is dying" on weekdays, but the scene in front of them shows that the newspaper still has a market and social demand.

Outside the newsstand.

The people at the back of the line kept urging the newspaper sellers to hurry up and give change to the people who bought the newspapers in front.

And the people who got the newspaper in front of them, after spreading out the newspaper and seeing the pictures on the front page, were all stunned for a second or two without exception.

In the ninth year of the 21st century, many people who have grown up in big cities are completely unfamiliar with porridge bottles and have no concept of such things.

Many people heard people around them say "free lunch free lunch" a few days ago, but because of the inevitable fragmentation of information transmission, many people do not know why they advocate this "free lunch", and some people even subjectively speculate whether the height of people in neighboring countries is higher than the average height of Chinese, so supplement nutrition to catch up, so as not to be obsessed with foreign "long-legged Oba" all day long.

And then......

By the time they got the newspaper, many people finally understood what the "free lunch" was and what it meant -- not about nutrition, but about hunger.

With this picture alone, there is no need to say more about the necessity, importance and urgency of "free lunch".

In this way, the public offering foundation of "Free Lunch" has been fully rolled out, and the wheel of history has slightly increased its speed and rolled forward.

The good of Hong also, if the fire burns in the original, the light is warm, the release is in the hearts of the people, and its qi is the world!

Geng didn't let me say

Lao Geng's WeChat public account, search for [gbr188], more information about "Layman" is released daily, and 360-degree air rotation seeks attention!